Matt Reichenbach

Current Student at Elon University. Aspiring Journalist and Media Analyst.

[USA TODAY Co. @USATODAYCo]

Our summer interns had fun participating in their first #TShirtTuesday here at Gannett Corporate Headquarters! @usatncareers

[Matt Reichenbach @mreichenbach2]

@DrSturg Dr. Clark Takeaway #3: Between ratings and shares, share is a more important measure for analytics because it takes into account active users. As analysts, we hope to understand current usage and how that can be further understood and improved; it's more accurate.

[Matt Reichenbach @mreichenbach2]

@DrSturg Dr. Clark Takeaway #2: Arbitron oversees radio measurements via diaries and personal meters. Even further, Arbitron releases "seasonal" books that are used for more specific types of measurement. Radio is unique in that it's an individual experience, versus that of TV.

[Matt Reichenbach @mreichenbach2]

@DrSturg Dr. Clark Takeaway #1: Nielsen is an example of syndicated media research: a company that sells data to multiple subscribers and standardizes numbers for the industry. Important because it sets groundwork for how analytics work for specific industry, like TV.

[Matt Reichenbach @mreichenbach2]

@nashellym_2018 @DrSturg There are definitely more stylistic concerns when it comes to print headlines because of how the entire page may look or on what a story may be about. Editors have to keep a lot more in mind when it comes to writing or tweaking print headlines. #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A5: Print headlines and online headlines differ in how rigid the requirements are for print vs how online headlines should be written with SEO in mind above anything else. These differences exist due to formatting and style concerns related to print publications #SturgChat

[Matt Reichenbach @mreichenbach2]

@mdcgonzalez18 @DrSturg Common mistakes are also hugely detrimental to the reputation and credibility of the news outlet. If stories contain lots of mistakes, audiences will lose trust in you and seek information elsewhere. #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A4: For print reporters, especially at a local publication, it's important to take away the importance of localizing a story. Local audiences are more likely to pay attention to localized stories because they are more likely to see an impact on their own lives. #SturgChat

[Matt Reichenbach @mreichenbach2]

@eliaschristina4 @DrSturg Maintaining their reputations and staying true to their mission in informing audiences is, what I hope, drives new outlets into doing the right thing when it comes to live tweeting. Without accurate reporting, we wouldn't have valid information. #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A3: Accurately. Part of the reason why fake news is so prevalent lately is due to the lack of fact-checking from news outlets when breaking news occurs. Once they tweet, consumers fail to verify information and misinformation spreads. #SturgChat https://t.co/sMZhEocYkY

[Matt Reichenbach @mreichenbach2]

@mhenderson910 @DrSturg A cluttered webpage is definitely something to avoid because looking at busy pages can be hard on the eyes. Also, people are less likely to look at busy pages because it will take them too long, taking away from their experience. #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A2: Keep in mind white space, spacing between modules and using different types of fonts, font sizes and colors. Because consumers can access content via a phone, laptop or desktop, it's important to maximize accessibility across platforms. #SturgChat

[Matt Reichenbach @mreichenbach2]

@katherinelkane @DrSturg I like that you pointed out trends and keywords because these are two direct elements that tie into what SEO means #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A1: Google is becoming extremely powerful in how consumers access information so headlines must be written with SEO in mind. SEO is key in getting your headlines to appear above the rest, maximizing consumer engagement with your content. #SturgChat https://t.co/4RwrGMjv9y

[Matt Reichenbach @mreichenbach2]

@Alexandra_Bater @DrSturg @facebook The trend toward having separate messaging apps is further indicative of the marketing opportunity that companies can seize to further gain access to the lives of consumers. If consumers rely on messaging, brands will become further engrained in our everyday life. #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A5: Some brands have already used messaging apps to market. Personally I think they succeed with how personal the marketing becomes -- brands become synonymous with those you contact on a daily, regular basis; the apps up the personal factor #SturgChat https://t.co/kGCfOOf7yb

[Matt Reichenbach @mreichenbach2]

@leaah_kaay @DrSturg @pewresearch With so many people using Twitter things are bound to happen. @axios did a really interesting story on a con of Twitter https://t.co/BNaOQlkp3t #SturgChat

[Matt Reichenbach @mreichenbach2]

@aCos96 @DrSturg Going off of this I think that the human experience is an important part of what media analytics is which separates it from other data-based industries. We hope to understand why humans interact with media in certain ways and why those ways matter. #SturgChat

[Matt Reichenbach @mreichenbach2]

@DrSturg A3: As a media analytics major I have specific skills and an understanding of certain tools that directly deal with media metrics related to news and social media. While data science is broad, media analytics is a highly specified industry. #SturgChat