City vibes are hard to explain right now. There’s a guy smoking a cigar and holding a broom and everyone is shaking his hand as if he’s an essential worker during the pandemic.
coucou intimates’ nyc pop-up is such a good case study in cult brand building.
while waiting in line, you're handed strawberries and a coucou newspaper filled with spring reading recommendations and essays like bell hooks' “touching the earth.”
none of the clothes are meant to be taken off the racks. you place an order with someone carrying a tablet, and the pieces are brought to your fitting room in a woven basket.
every pop-up also has city-specific items and prints that only exist for that location.
while waiting for a fitting room, there are books by virginia woolf and joan didion on embroidered linen tablecloths to flip through, flower bookmarks to take home, and details that speak to a softer, romantic vision of femininity at every turn.
by checkout, you leave with a bag and two stems of pink peonies.
for a brand built around comfort and non-toxic natural materials like cotton, they're signaling a customer who values thoughtful living and slower forms of beauty.
Mayor Zohran Mamdani spotlights garment workers on Met Gala Monday: “The fashion industry is made possible by the thousands of workers behind the scenes...whose immense talent and dedication deserves to be celebrated,” he tells @i_D https://t.co/Ts70ibMtFl
I’ve been looking at like 30 years worth of old fashion magazines for like two weeks now and I just want to say full look policy is the worst thing that has ever happened Lmao
Per Condé Nast: yes, self is folding. In fact the self has been twisting, stretching, crumpling under continued distortion for a while now. It has vanished under the tidal wave of commercial consideration. and so selfhood must subsume to the greater gods of "allure" and "glamour". A self that serves the self, the interior, is no longer relevant to our interests or yours