Leslie Berton

I am looking for inspiration so it could be about anything...

[Leslie Berton @leslie_lbh]

The rise of Dogecoin, a marketing lesson to look at! https://t.co/PUmfylN6zQ

#dogecoin #marketing #CryptoNews #SocialPrescribing

[Leslie Berton @leslie_lbh]

@davegerhardt She creates stories for your next DGMG newsletter ;)

[Dai Macdonald @quotingbadly]

Vital social media marketing skill no one tells you about:

You need to be both completely confident in your strategy and willing to pivot from it at a moment's notice.

It could all go south fast. You need to be able to see that.

#MarketingTwitter

[Leslie Berton @leslie_lbh]

Let's talk about Ego and Marketing...

I always remind myself that the customers are the guide to judging what's working or what is not. I need to let go of my ego and redesign my plan of action.

Customer-centric is my way.

And when in doubt, I drink coffee.

[Leslie Berton @leslie_lbh]

Marketing is no different than life. You need to make choices at a given time. Doing everything will result in achieving nothing

✨Choose a positionning, a tone, a target and give it time.

✨Analyse the results later

#strategicmarketing #marketing

[Leslie Berton @leslie_lbh]

After years of research, I found out that I had to attribute my best ideas to coffee.

Sometimes, I play with my brain and drink decaf 😉

#sundayposts #marketinginfusedwithcoffee #marketingattribution

[Katelyn Bourgoin 🧠 @KateBour]

Reminder:

Write emails like a person writing to another person. Not like a marketer.

People don’t want to be marketed to.

[Leslie Berton @leslie_lbh]

@KateBour Very true and we can easily forget that

[Leslie Berton @leslie_lbh]

I was not mad @Burgerking tweet for international women day. Was it insensitive? It's borderline.
What about yesterday receiving a dozen emails with promo codes to get a treat. Redline. We were celebrating women fighting to get the same rights as men do. #socialmediamarketing

[Leslie Berton @leslie_lbh]

Another great brand #ChooseToChallenge2021 Clarks

[Leslie Berton @leslie_lbh]

Inspiration for the International Women's rights day... @MonicaVinader

We don’t need another discount code. Many women need to be heard and inspired to use their voice.

Be inspired. We don’t need to reinvent everything we do. Be inspired and adapt

#InternationalWomensDay

[Leslie Berton @leslie_lbh]

Content is key - content is king.
The one moto I have written over and over in my notebooks.

Content contributes to:

- Building your brand
- Building your audience
- Engaging with your community
- Managing your reputation
- Generating revenue...

#Marketing #content

[Katelyn Bourgoin 🧠 @KateBour]

The best marketers are:

> Curious
> Empathetic
> Analytical
> Resilient
> Strategic
> Humble

What else?

[Leslie Berton @leslie_lbh]

@KateBour Risk-taker

[Leslie Berton @leslie_lbh]

Millennials are raising the Gen -Zs. It's up to us as parents to evolve with them and watch them use the technologies and evolve in a digital connected world.

It's called market research, isn't it?

#Marketing #DigitalMarketing #genz #millenials

[Leslie Berton @leslie_lbh]

You need to protect your brand as a company. All the hard work building trust and recognition can be destroyed in 1 post, 1 blog post, 1 comment you don’t react to fast enough.

#Marketing #brandmarketing

[Leslie Berton @leslie_lbh]

@pattimmons_ Btw works too

[Leslie Berton @leslie_lbh]

@pattimmons_ EOP

[Leslie Berton @leslie_lbh]

In life, you face opportunities you decide to pursue or not to pursue. As a marketer, you need to create the opportunity your customers will choose to take or not to take.
To facilitate their choice by highlighting why your solution removes all pain points.

#Marketing

[Leslie Berton @leslie_lbh]

From @davegerhardt

“Make your company the expert in your niche via content.”

If people don’t get it! Show them