⚡ Takeaway
When digital collectibles are embedded directly into a club’s owned channels, they move from a novelty to an everyday engagement tool—one that can build loyalty and broaden the fan-token audience.
💡 Why It Worked
✅ Pioneering Integration – First club to merge fan token utility with its own app experience.
✅ Daily Habit-Building – Scheduled interactions -consistent engagement.
✅ Inclusive Rewards – Even non-token holders had a clear path to join the experience.
@SportsPro@MickeyCaskill $500K is hardly anything compared to player salaries. Sustainability of the league will probably need more than the amount the league has secured from DAZN.
@tnrags I'm not jumping to any conclusion nor am I wading into anything and make the context clear. I just didn't appreciate the humour because the situation is very grave. The most successful team in India (your close friends) is suffering and it's not done.
I'm still waiting for someone from @Sothebysverse to get in touch with me to resolve my id upload process! I can only buy a @LFC NFT if I can get on the app!