Jessica Fuller

Writer ✍️ | Developer 👩‍💻 | #100Devs | Definitely not building another directory site…probably.

[Danny Thompson @DThompsonDev]

Working on a new course for Linkedin premium on AI but it will be 100% free and not behind a paywall so anyone can benefit from it.

Working on getting EventConvo past Beta.

Going to be announcing something VERY BIG soon as well.

A lot of massive changes coming! 🥹🙏🏽

[jack friks @jackfriks]

app creation cycle:
> get an idea for an app
> you want it in your life
> start building it
> it’s so cool
> you are so excited
> keep building
> 1 week later polishing it up
> really excited about your app
> push to app store
> it goes live!!!
> now you have to market it
> fuck this is no longer as exciting
> makes some tiktoks
> the first 10-100 flop
> what am i doing again?
> quit or keep going
> if keep going: reads jack friks pinned tweet finally
> realizes it might take 100 iterations or 1000 to understand how to market organically on tiktok and instagram
> buckles up and commit to making daily posts (not just the same thing everyday, iterating based off other proven viral content
> gets first 1000 downloads after a month of posting
> starting to understand how content works organically
> makes a random vid on a random tuesday before going to bed
> wakes up and it hit 3M views
> 3000 new app downloads while sleeping
> +$400 MRR
> realizes it’s possible to make it
> keeps going to $10k mrr in 12-18 months
….. is this gunna be you?????

the main thing with this story is that at one point after making the app everything loses its excitement for a little while cause now you have to play a new game outside of your own head to move the needle forward. many people give up here when the boulder is only halfway up -or 20% of the way up- the hill. this happens a lot and you could remake the same video for 1 year then say you tried.. but it takes constant iteration to find content to bring downloads to your app and a willingness to consistently try new content if you want to get 1000 downloads overnight for $0

there has never been better time to use your autonomy, you can reach incredible heights all on your own two feet

glhf

[Jessica Fuller @lift_eat_code]

@TheFindalorian The detectors are highly inaccurate. They’re not allowed to be used in colleges for that reason.

[Jessica Fuller @lift_eat_code]

@mitchmalone Cinnamon Toast Crunch while watching Bobby’s World before going outside to skate and play basketball 🥲

[Jessica Fuller @lift_eat_code]

@jackfriks An underrated system is an analog Zettlekasten that truly functions as a second brain. It’s a notecard system based on organized branching and linking using an alpha numeric system. @ScottScheper has an in-depth book and is the best resource.

[Jessica Fuller @lift_eat_code]

@needtofilm @levelsio It’s the best part. Trying to constantly match with someone’s schedule is frustrating.

[Dakota Robertson @WrongsToWrite]

"What will they think of me?"

Better question:

What will you think of yourself when you're 80 and realize you let irrelevant people's opinions dictate your life.

[Jessica Fuller @lift_eat_code]

@TechSquidTV Cursor AI. I feel absolutely overwhelmed by what AI means for development but I’m not missing this wave.

[Jessica Fuller @lift_eat_code]

@HSenescu @RayDalio Where have you been? People have literally been discussing this for decades.

[Jessica Fuller @lift_eat_code]

@SFW1955 @RayDalio Did we read the same article?

[Danny Thompson @DThompsonDev]

I always knew this was a thing… I just didn’t realize cloud companies were charging for it. 😅

A mixture of a Next.js practice and storage was giving me a bill I didn't expect! It might be a valuable lesson for anyone building a SaaS product, managing infrastructure at scale, or those leading a team.

When you're storing images, many services charge separately for transforming images — not just storing them. That means it stores the original image BUT based on the URL request, you can resizing, cropping, optimizing formats, or delivering variants for different screen sizes. These transformations often seem invisible in the development workflow… until your bill arrives.

I noticed our usage was climbing and couldn’t figure out why. We hadn’t drastically changed how many images we were uploading. What changed?

Turns out, we started using responsive image features and dynamic image sizing — which were triggering more on-the-fly transformations.

With Next.js I was using <Image> from Next instead of <img> which has a lot of benefits but in doing so, we were transforming the image with size metrics like height and width. I didn't realize this was considered an "image transformation" and each one was costing around 3 cents. the average person checking out a website might see 10-20 images. That could cost 30 to 60 cents per quick visit on the site. At scale, maybe 100k visitors it may end up costing an extra and unexpected $3,000!

By using <Image> you are gaining a lot, like lower LCP scores for example, but you should think about and weigh the pros and cons or at the very least, like me in this current situation, understand how this can effect your org and business.

These are the things frontend developers often do to improve performance and UX. But for infrastructure and business folks, each transformation might mean hitting a billable API call, especially with platforms like Cloudinary, Imgix, or even CDNs with image processing.

Lesson for business leaders and technical teams:

When scaling your product, it's easy to assume image costs = storage.
But in modern web development, image processing and delivery can cost more than the images themselves.

If you're seeing unexpected cloud costs or edge usage spikes, take a look at:

- How many variations of each image are being served
- Whether you're caching transformed assets
- If your infrastructure charges for on-the-fly transformations

✅ What I’m doing now:

- Auditing image transformation patterns
- Implementing better caching
- Limiting dynamic resizing to only where it’s truly needed

Sometimes the biggest technical lessons come from reading between the lines of the bill.

Have you ever been surprised by a cloud bill?
Would love to hear your lessons too. 👇

[Jessica Fuller @lift_eat_code]

@bronzearyan @HansAmato Who is they? People who make things up?

[Jessica Fuller @lift_eat_code]

@samborghiniz @HansAmato @arete369 Not unless you have kidney issues already.

[Jessica Fuller @lift_eat_code]

@0xraspberrycat Llm

[Jessica Fuller @lift_eat_code]

@brillaas LP

[Jessica Fuller @lift_eat_code]

@k_ristovski @ShaanVP That’s actually not true. It’s designed to challenge you but in a gentle and constructive way. You can also instruct it to be even more direct and to call you out on faulty logic. The tool is only as dangerous as its user.

[Jessica Fuller @lift_eat_code]

@syedbalkhi @ShaanVP I actually found that to be therapeutic lol

[Jessica Fuller @lift_eat_code]

@CyrusShepard I’m not a bot — why do you ask?

[Jessica Fuller @lift_eat_code]

@imatteo I admire you for it. I’ve been learning Spanish for years but no way I’d feel confident enough to make a video.

[Jessica Fuller @lift_eat_code]

@Captbrewdog @levelsio @KettlebellDan @ItIsHoeMath Source? It’s rare for protein to turn into fat because it’s metabolically inefficient. You’d have to be in a caloric surplus. As a satiating macronutrient, higher protein intake helps prevent eating in a surplus in the first place.