Lindsey Gamble

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[Lindsey Gamble @LindseyGamble_]

A new edition of the newsletter is out:

YouTube is overhauling its TV app, Instagram is letting more users share photos in their original aspect ratios, TikTok has a new desktop experience, and more.

Read here: https://t.co/8oqwEYnEnS

[Zach Bussey 🇨🇦 @zachbussey]

Threads will soon publicly display profile level recent view counts for accounts with 10K+ views in the last 30 days. Creators will be able to turn it off.

via @LindseyGamble_

[AIR Media-Tech @AIR_Media_Tech]

How do you grow a global #YouTube channel in multiple languages and still keep it real? 🎯

We sat down with @futcrunch to break it all down.

🌎Big football channel, big numbers, 19 languages. From content strategy to creator mindset, here's how he did it (and what he'd do differently).

🎥 Watch the full interview on our site:
https://t.co/0LaenCYM1X
#CreatorTips #YouTubeGrowth #MultilingualContent #AIRCreators #Futcrunch

[Emilie Marquois @emiliemarquois]

#InfoInstagramDuJour 🆕 Instagram étend l’accès partagé ! Le but : faciliter la collaboration entre créateurs et assistants. ▶️ https://t.co/3ES5zgEmYO (v/ @LindseyGamble_)

#SocialMedia #Instagram

[Denis Vézina @DenisDvezine]

TikTok creators can share external links in their Stories, just like Instagram. https://t.co/WadElsbcxj via @lindseygamble_

[Kendra Barnett @KendraEBarnett]

Had so much fun moderating this conversation about extending creator content beyond social with @liahaberman and @LindseyGamble_ at @Adweek’s #SM2025

[Kendra Barnett @KendraEBarnett]

Social Media Week 2025 kicks off Mon! 🤳 Catch me moderating a convo on taking creator content beyond social w/ @liahaberman & @LindseyGamble_! Top voices at @Adweek's flagship event this year include @ameliadimz, @Bethenny, Kordell Beckham + @X’s @angelazepeda! See you there!

[Lindsey Gamble @LindseyGamble_]

https://t.co/0Mp0PcowjS

[Lindsey Gamble @LindseyGamble_]

This was a fun one to write!

I broke down how Unilever’s CEO wants to “work with 20x more influencers”, why this will accelerate the industry, and what Unilever’s blueprint will be.

Link to read in the thread below.

[Lindsey Gamble @LindseyGamble_]

Meta started displaying Meta AI-powered search shortcuts at the top of comments.

They direct users to more relevant content as well as Google search results.

A notable move that is rooted in improving the search, which still lags behind TikTok & YT.

https://t.co/u2N3zE6U79

[Bryant University Alumni @bryantalumni]

Lindsey Gamble ’10 credits his career as an influencer marketing and creator economy consultant to a blog that he started as a class project at @BryantUniv. Read more about a career that has led him to the White House Creator Economy Conference: https://t.co/zsdeq4rMNg.

[Lindsey Gamble @LindseyGamble_]

@jappleby Lets link in Boston when you're here.

[Digital 101 @digital101_es]

8 Things I’m Predicting for the Creator Economy in 2025 https://t.co/oUWcgU8kSj a través de @lindseygamble_

[American Influencer Council @aic_tweets]

We asked 8 leading brand voices within the #creatoreconomy, from Snap Inc., Hello Sunshine, Curastory, Collectively, Lindsey Gamble Media, Syracuse University, FYPM App, and The Influencer Marketing Factory, to share their predictions on trends for 2025.

https://t.co/5JuwZhYEhu

[Lindsey Gamble @LindseyGamble_]

More details and my thoughts here

https://t.co/J5bQi5Hzb2

[Lindsey Gamble @LindseyGamble_]

LinkedIn rolled out/testing an updated video experience.

On mobile, video posts are now being displayed much larger and almost full-screen.

The name of the video creator and their headline are overlaid at the top of the video, while the post caption appears at the bottom.

[Lindsey Gamble @LindseyGamble_]

VSCO is set to launch VSCO Sites, a new feature that lets creators build a portfolio website from their existing VSCO profile.

This follows a number of new features VSCO has launched, all aimed at professional photographers.

Details: https://t.co/INaERJ08z9

[Lindsey Gamble @LindseyGamble_]

While many platforms are moving away from news content, LinkedIn is diving deeper into it.

The latest... a new 'Breaking News' label for Top Stories for LinkedIn News.

This is likely related to the news banner it's experimenting with to highlight new/developing stories.

[Lindsey Gamble @LindseyGamble_]

Say goodbye 👋🏾 to following hashtags on Instagram.

Starting December 13th, Instagram is removing the ability for users to follow hashtags.

Plus, any hashtags they currently follow will no longer appear in their feed.

[Lindsey Gamble @LindseyGamble_]

TikTok also addressed a similar misconception in the spring of 2023.

Platforms aren’t suppressing your sponsored content; it’s just that some people don’t like sponsored content and aren’t going to engage.

[Lindsey Gamble @LindseyGamble_]

Myth Busted: Instagram doesn’t down-rank posts that have the ‘Paid Partnership’ label.❌

I never thought this to be true, but a lot of creators and brands have pushed this as a reason sponsored content doesn’t perform well versus organic content.