Our 2023 Annual Investment Letter.
I haven’t written an investor letter since 2019 when I left my PE fund and decided to invest with largely my own capital.
Investor letters always felt like pain to me.
Long, tedious, often unread.
It can also feel a bit egotistical — “Let me write you a mini novel to tell you all I’ve accomplished this year.”
For that reason, I’ve been largely private with what we own, what we buy, and who we are.
And yet – the most common questions I'm asked are about our investments.
So here's what I hope this letter is:
Sharing with you what typically only people who write 7 to 8 figure checks get to see.
How do you effectively manage content teams even if you don't have creative experience? Watch @hannah_bo_banna presentation from "The Business of Content" event called "Creative Difference" and get some fabulous insights. Go to https://t.co/DkEa64W4h6. #contentmarketing
Creating poor-performing content really drags down a content marketing campaign. But that can be avoided. Go watch @jeffrey_coyle of @MarketMuseCo presentation "The Risk and Cost of Low Quality Content" at https://t.co/gz50fi8pAE. #thebusinessofcontent#contentmarketing
Did a short write up on AI content sites 🤖
If you want to contribute your thoughts on AI content for SEO (+ get a link), DM me a quote and I'll add it in providing it is useful and/or interesting (& semi-literate).
https://t.co/Flqb3WHceo
Generating high ROI from content requires being super efficient in content production. @Kammie_Jenkins of @Shopify presented "Using Automations to Scale Your Content Program" at The Business of Content's 2021 event we hosted. Watch @ https://t.co/ru4hHGN3yY.
#contentmarketing
@deveshkhanal You can do this in Slack as well once it's connected to zoom. The primary purpose is to invite someone in a channel but there's no reason you can't copy the link. And outlook does it as well for meeting invites.
"Don't just wait for customers to find you!" I couldn't agree more and that is the title of @randfish of @sparktoro presentation at "The Business of Content" event. You can watch his entire presentation at https://t.co/nMt9LceXvC.
#TheBusinessofContent#contentmarketing
Come here @JoelKlettke of @casestudybuddy talk about "Hiring, Vetting, and Working with Writers Without Throwing Yourself off a Bridge". He's up at 4:15 at "The Business of Content". Tickets and recordings @ https://t.co/iGFLwLUEkp.
#thebusinessofcontent#ContentMarketing
Interested in scaling your content marketing through automation? Come listen to @Kammie_Jenkins
of @Shopify at "The Business of Content". Kameron is live @ 2:45PM Pacific. Get your ticket & access to recordings @ https://t.co/iGFLwLUEkp.
#thebusinessofcontent#ContentMarketing
Struggling to convert leads from your content? Come listen to @deveshkhanal at "The Business of Content" discuss "Why Most Content Doesn't Convert To Leads And A Framework To Fix That" at 2PM Pacific. Tickets and recordings @ https://t.co/iGFLwLUEkp.
#thebusinessofcontent
What is "The Risk and Cost of Low-Quality Content?" That's what @jeffrey_coyle of @MarketMuseCo will be discussing at 1:15 Pacific during "The Business of Content". Get your ticket and access to recordings at https://t.co/5cj0nB65SP.
#thebusinessofcontent#ContentMarketing
Don't miss listening to @daisyquaker talk about "The 5 Key Players For Building A Content Machine". Daisy is next up at The Business of Content and will be live at 11:45AM Pacific. Tickets at https://t.co/5cj0nAOuuf.
#thebusinessofcontent#contentmarketing
Don't miss @randfish discuss audience building in his session "Don't Just Wait For Customers to Find You". Rand is speaking at 11AM Pacific at The Business of Content virtual event happening through 5PM today.
Get a free ticket at https://t.co/5cj0nAOuuf.
#thebusinessofcontent