50% of all general search queries in the US come through agreements Google has to make it the default search engine.
28% of those come from Google's agreement with Apple.
20% of all search queries come through Chrome.
we think there is room to make search much better than it is today.
we are launching a new prototype called SearchGPT: https://t.co/A28Y03X1So
we will learn from the prototype, make it better, and then integrate the tech into ChatGPT to make it real-time and maximally helpful.
@CyrusShepard I share the same (unpopular) opinion.
User experience with AI search is different, quicker journey, and many content farming websites will lose informational traffic, but the end of an user journey will still lead to clicks, and good websites will benefit from it.
AI Overviews will begin rolling out to everyone today in the US, with more countries coming soon. They provide both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results. https://t.co/HBdxnzb51W #GoogleIO
@lilyraynyc These shifts where brands are taking over rankings of informational and comparison keywords, that typically belong to affiliates, are happening very often with Core Updates, and somehow get partially reversed (corrected) later on.
@aleyda@retro_dodo It is sad knowing that small businesses will find their audience rather on Tiktok or Linkedin, then getting a proper chance on Google nowadays. It is luckily not always the case, but for many it is.
@lilyraynyc@jonoalderson How do I explain to clients to focus on EEAT for YMYL topics, after seeing this… 🫣 Those forums are full of spam and misinformation, it is basically all we advocate against…
@azarchick I always suggest to people who are starting with SEO to take one basic training on HTML, and learn at least about different JS implications for SEO.
Definitely not worth spending time in becoming a dev, but without some basic overview things can quickly become too complicated.