🌲

[🌲 @lolhefe]

Last night i threw a dinner with my friend Enes.

It was exclusively for 9 &10 fig founders

I realized that whales hated events because they were never learning at them, only teaching.

So I made one for them and cut out all the bullshit.

Can’t wait to do it again, going to run it back in Q4 with something way crazier.

and they will ALWAYS be free

Thank you all for joining!

@jordanmenard @Jason______A @KFC_KevinChen @AdamMDavies @enesyilmazer @sinaarham @DrCamRx @charlie__chang @yngwood @danfleyshman and many more that i don’t have the twitter handles of.

[🌲 @lolhefe]

@lalasretention @Eddy_Pour curious to see their ebitda!!

[🌲 @lolhefe]

@KevinSimo123 😂 i’m in!!

[🌲 @lolhefe]

@KFC_KevinChen join us

[🌲 @lolhefe]

I’m hosting a dinner for 9 & 10 figure entrepreneurs in LA at a 90m house on August 23rd

there is no sponsors, no panel, no media.

have 8 more seats left, average annual revenue is 200m +

We have a nice ratio of founders from DTC / Telehealth / Saas / AI

Who wants to come to dinner?

[🌲 @lolhefe]

@danfleyshman @iamshackelford will dm ya

[🌲 @lolhefe]

UPDATE: 4 seats left, all industries welcome, 100m a year minimum

and a single whale (5b +) changed the average by a lot 😂

[🌲 @lolhefe]

@Seanfrank guest list is currently missing a wallet company 👀

[🌲 @lolhefe]

@ecomsanta yes

[🌲 @lolhefe]

@daniellgoldstei it’s without a doubt, @buffalofink & @jordanmenard

there is no one close

[🌲 @lolhefe]

I have sent single email/sms campaigns that drove 8 figures and work with a good amount of cool brands across my companies.

here are some thoughts

- 90% of retention is TOF, if you sell your customers on "Sarah" who lost 65lbs in 18 days or "John" who fixed his lower back pain with a multivitamin and think that any email sequence could reduce churn, GGs.

- send MORE emails, like a LOT more (60+ sends a month)

- great marketers should consider switching to telehealth, if you saw the meta spend of some of these telehealth brands, you would vomit.

Sending more emails will eventually perma-cook email for everyone, but you cannot change the game so you must play it. When brands all start sending 2 a day, your 1 a day will no longer stand out in an inbox. this will continue. its simple, more adverting = more revenue and email is cheap to advertise.

- high AOV used to mean $60 and now it means $200

- overseas talent is a necessity, as @jordanmenard says "caviar on a potato chip" at @PairedOverseas
we are seeing more and more 9 figure brands offshoring roles as acquirers are prioritizing ebitda over growth compared to the late covid days of growth = everything.

- great CFOs are worth their weight in gold these days as DTC is drastically behind other industries when it comes to cashflow / projections mostly because other industries pay better.

- nobody prioritizes cashflow until they have to. you should be CONSTANTLY negotiating better terms with your suppliers.

- you should probably put more effort towards statics, easy leverage there.

- I'm not sure why DTC brands aren't poaching MLM execs as many creator programs are non guaranteed income opportunities that rely heavily on recruiting and hype / coaching. (just like an MLM and MLMs PRINT$)

- personalized retention is the future.

[🌲 @lolhefe]

@lalasretention july ; )

[🌲 @lolhefe]

@DaveRekuc @jordanmenard yessir : )

[🌲 @lolhefe]

@jordanmenard ❤️❤️

[🌲 @lolhefe]

@jforjacob just use paired : )

[🌲 @lolhefe]

@jordanmenard this would be the highest roi for any brand, an absolute no brainer.

[🌲 @lolhefe]

@JemBourouhDE ggs

[🌲 @lolhefe]

@ajbritton20 @charlie__chang ❤️🫡

[🌲 @lolhefe]

@jforjacob https://t.co/ESnhGsa3fd

[🌲 @lolhefe]

@JemBourouhDE @jforjacob @jeffclayton_ oops i got new account