Germany has launched one of the world's best open-source AI models.
Soofi S, made by the Soofi consortium, is a 30B parameter model fully trained in Europe and tops the ranking for open-source AI.
Huge moment for Europe, and finally some competition for Chinese open-source AI.
Today we're shipping screen-aware dictation.
First, we built a speedy speech-to-text (very fast, ~450ms).
But, many products do this!
So we went further. Now dictate using your screen as context. In Claude Code, it writes the prompt. In G-Mail, it replies in your voice.
Demo:
Today we're shipping screen-aware dictation.
First, we built a speedy speech-to-text (very fast, ~450ms).
But, many products do this!
So we went further. Now dictate using your screen as context. In Claude Code, it writes the prompt. In G-Mail, it replies in your voice.
Demo:
this hits.
reminds me of a recent post from @adamwathan
sth like this: "were building a lot of things for building things. but not many things anymore"
let's build more things guys
please i'm begging you show me something you built
not another "this is my custom agent setup" post where you pretend you're doing something smarter than vanilla claude code
please
I have been thinking about whether to comment on this. Not clear if Gal is serious, rage baiting, etc. Whatever the case, it has spread enough in the design community that I want to share some thoughts.
The psychological journey people go through with AI is quite fascinating to me. A new model launches, people think the world has changed, they sometimes have an existential crisis, then they play with the model, they understand its strengths and limitations and then they settle down. A few weeks later, the cycle repeats.
On top of this, even before AI, designers have often shown insecurity and imposter syndrome. There are probably many reasons for this. First, before ~2010 design wasn't valued by the tech industry in the way it is today. Second, the people attracted to working in the field of design are often very open to new ideas and have high empathy. Third, there is no "one path" to working as a designer and designer backgrounds are often pretty random.
Ironically, despite the insecurity + imposter syndrome so many designers feel, design is more important than ever. I truly believe this. And yes, I have an incentive to believe this. But just think about it... the logic couldn't be more clear. More design is entering the world, the attention economy is real and therefore creativity / design / point of view is how you will stand out. Your brand, marketing, product design, moments of delight and overall customer journey must be excellent. Some companies already get this and are fighting wild battles over design talent. Other companies are still figuring it out. Everyone will get there and it will be obvious in retrospect.
This isn't a new trend with AI. It is a trend that we've seen over the last decade. Designers used to complain about not having a seat at the table. Now designers have a seat at the table. And many of the businesses I speak with are pulling from their design bench when looking for new leaders for their business... they know that design thinking and the design process is what they need to adopt everywhere to win.
I'm not saying that every stakeholder gets it. But so many are trying to learn right now. Designers need to do more than create great work, they have to spend a lot more effort educating.
Showing work can also trigger anxiety. Sometimes the best solution to a design challenge is the first thing you think of. And other times you have to explore for quite a long time to come up with something great. Inputs to a design process might include things that feel like traditional office work and are easy to point to... reading docs, talking with teammates, formal research, etc. Inputs might also include a walk in the park, an interesting dream you had the night before, a good song you listened to on the radio during your commute, a painting from the 1800's or all sorts of other cultural / emotional input.
In summary, I've never been more confident in the role of design and impact design can have. I wish designers felt the same confidence. This is the moment to be more bold, to take more creative risk, to double down on the power of design. Everyone is on their own journey, and there are lots of fascinating ways to move through life, so if Gal is serious about "quitting design" then I wish him the best in his adventures ahead. But I hope if others follow they do it because there are other things they are so excited about spending time on vs fear of AI.
The faster technology moves, the more I think about Bezos' question
What won't change in the next 10 years?
Things I've been writing down over time:
- Humans will always need shelter, food, energy, and healthcare.
- The desire for ownership and the accumulation of wealth.
- The physical world will move more slowly than the digital one.
- Every increase in technological capability, especially AI, will require more energy.
- People and businesses will continue to need access to capital.
- Capital will continue to seek returns that exceed inflation.
- Underwriting methods evolve, but demand for credit (loans) is persistent.
- Trust remains scarce and becomes increasingly valuable as content, code, and fraud become cheaper.
- Verified identities and reputation becomes more important as information becomes abundant and synthetic.
- Long-term wealth creation and dynastic (multi-generational) thinking predate modern technology, and will persist.
- Coordination and transaction costs never fully disappear; market friction will continue to justify the existence of firms and intermediaries.
- People will continue to compete for status.
- Consumers will pay a premium for products and services that confer status.
- Time remains fixed at 24 hours per day.
- But attention is a finite resource and an enduring constraint.
- Products that credibly save time (or enable delegation) have a perpetual market.
- Inaccessible, proprietary data will be a persistent moat. The more inaccessible and difficult to aggregate, the deeper the moat.
- People want accountability, recourse, and clearly identifiable responsibility when things go wrong.
- Regulation consistently lags technological innovation.
- Compliance requirements, licensing, and regulatory moats persist even when machines can perform the underlying task.
- Local knowledge remains valuable and difficult to replicate.
- Heterogeneous markets (like real estate) continue to reward people with deep contextual understanding.
- Incumbent organizations tend to underinvest in disrupting their own businesses, which always creates opportunities for challengers.
Bezos' insight on what wouldn't change in 10 years was "Customers will always want lower prices and faster delivery."
It's boring/ true, but I think that's the point.
Everything we build today can and will be rebuilt more cheaply, faster by someone else.
Build on the invariants, not the trends.
What have I missed?