crypto neobanks can win simply because crypto understand internet culture
cashback and loyalty programs are boring and havent changed in years
now imagine just tokenized reward points you can actually trade and a gtm that resonates with internet culture
the banking product is already better and the engagement layer becomes 10x better
@flyunitedng Have you considered making your loyalty points transferable, so customers can gift them to family and friends? One customer avoids losing points to expiry, while the recipient gets a reason to become a new customer.
@bfresh@arbitrum Is Loyalty Points tokenization a good fit for Arbitrum?
We believe it's the most consumer-facing RWA with a huge value locked. We make it programmable: transferable and tradable while keeping brand policies like points expiry, controls, and redemptions (not just issuance).
@opensea We're tokenizing and making Loyalty Points tradable using @opensea (ERC-1155 Token IDs as Expiry buckets).
Would love to get the code to Mobile :-)
https://t.co/KWjqwkLg2u
Now, we're introducing Loyfin Loyalty Points to showcase our tokenization capabilities and give participants potential future rewards.
Every Loyfin-tokenized Loyalty Point is an ERC-1155, making it possible for a single Loyalty Program to batch balances in buckets per expiry.
@bfresh@xiaaweb3@arbitrum@solana@RobinhoodApp_EU@xStocksFi@DinariGlobal@RWA_xyz What's your take on tokenizing loyalty points? :-)
We think there's a huge (but completely locked and not composable) value in this market, and both customers and brands would greatly benefit from tokenization.
We give brands onramp & offramp for their existing loyalty.
@0xNairolf i beg you to tell me what you think about tokenizing loyalty points :-)
→ Huge TAM
→ Completely siloed/locked and not programmable.
→ Tokenization gives loyalty ownership, transferability, and tradability: gift to family & friends or sell before they expire.
Loyalty Points are the perfect example of not tokenized *yet* Consumer RWA.
→ Huge TAM
→ Completely siloed/locked and not programmable.
→ Tokenization gives loyalty ownership, transferability, and tradability: gift to family & friends or sell before they expire.
→ Brands can earn from issuance and secondary market fees, making loyalty their new revenue line.
@0xNairolf We're tokenizing loyalty points :-)
Huge TAM, siloed. Perfect candidate to make it ownable, giftable (transferable), and tradable for consumers who can, for example, sell or gift to family/friends before expiry.
@0xNairolf We're doing it for loyalty. Making points actually ownable, transferable and tradable for customers - sell or gift before expiry, buy to get discounts. Brands improves relationship with customers, get new ones, and earn share from every issuance fee and secondary market.