Luke Latimer

Tactics & insights for entrepreneurs on diversifying your markets, audience & workforce to grow revenue & build a resilient business.
CEO@ Mosaica ($5M ARR)

[Luke Latimer @LukePLatimer]

Australia set the bar years ago. Our sitting PM + raw onion, skin and all.
"that's just my face".

[Mark Malone @soundmigration]

Mark Zuckerberg pretending to enjoy Guinness is my new favourite thing.

[Luke Latimer @LukePLatimer]

It's all about positioning really....tall poppy syndrome perhaps? We Australians suffer as well, thanks to your influence, but it does highlight the fact that the same product, but different markets, need two completely different reads on 'enthusiasm' as the signal. Translate your marketing word-for-word and you've just imported the wrong cultural default!

[Luke Latimer @LukePLatimer]

@felixleezd Love to try but can't get past sign up ... infinite loop of onboarding -> register sadly....can you help @felixleezd

[Luke Latimer @LukePLatimer]

@micsolana Has anyone looked into how RLHF in the training phase is predominantly done by in African nations, including Kenya?

[Luke Latimer @LukePLatimer]

@levie Appreciate your views into enterprise @levie, Andrew Ng had similar framing on his advice but used "growth loops" as a way to get builders to focus their value prop

[Luke Latimer @LukePLatimer]

@TrungTPhan His story arc in the book Traffic is so interesting

[Luke Latimer @LukePLatimer]

@KateBour Good slogan for basically any AI company that thinks humans won't be needed at some touchpoint in their product. As an expert, do you ever see AI nailing great copywriting in one shot @KateBour ?

[Luke Latimer @LukePLatimer]

@JasonShen The diversity of your experience is amazing @JasonShen , great perspective to help coach founders

[Luke Latimer @LukePLatimer]

@TrungTPhan G'Day mates -> https://t.co/gAVy5msO7K

[Luke Latimer @LukePLatimer]

@davetrott #nottheonion

[Luke Latimer @LukePLatimer]

@rorysutherland Great share @rorysutherland , I think 'reactive' is the keyword here, focused on a contrasting positioning , or just generally opposing things, with no real presence to build something that isn't just a carnival mirror of what 'the other team' is doing.

[Luke Latimer @LukePLatimer]

@Tantacrul @Meta It will largely ensure that the training data they gather is from a cohort who either can't figure out the steps or is too lazy....garbage in garbage out and the AI models get progressively stupider

[Luke Latimer @LukePLatimer]

@SarahLevinger @gwidotcom Harsh reality. If a brand can manage to align incentives to 'do good' with price/speed for consumers they win - any examples @sebkipman ?

[Luke Latimer @LukePLatimer]

@dklineii @kimballscott That makes heaps of sense, thanks for replying @dklineii

[Luke Latimer @LukePLatimer]

@KieranSnyder This topic isn't discussed enough - really looking forward to your analysis! From years of managing a hybrid team (with the added bonus of a mix of part time/casual/full time employees) , it's one of the hardest aspects of maintaining an inclusive team culture.

[Luke Latimer @LukePLatimer]

@dklineii Great points - 'We're not family' establishes clear boundaries on both sides and 'Diversity is not an initiative' draws a line in the sand for all the virtue signalling companies you want to avoid.