Lucas Vossen

Creative Strategist | Scaling 6-7 figure Health/Beauty brands scale through cold-traffic creatives and tailored creative systems

[Lucas Vossen @lvecom_]

@AlfieJCarter Agents

[Lucas Vossen @lvecom_]

@theaymanarab Circle of life

[Lucas Vossen @lvecom_]

@Mileage_impo Jaguar

[Lucas Vossen @lvecom_]

How to find UNLIMITED scientific UMPs for your health or beauty product.

Most brands reword "gut health" or "hormone balance" and call it positioning.

It isn't.

Real positioning comes from finding a mechanism the market hasn't seen before.

A specific enzyme or a hidden protein quietly causing the problem nobody's talking about.

Good copy makes someone believe the outcome is possible...

...A scientifically-proven mechanism makes them believe it's possible FOR THEM, after everything they've already tried.

That's what this workflow is for.

Not to repackage what's already out there, but to find the insight that cuts through it entirely.

The full research workflow is here:

https://t.co/QSylchO5JD

If you want help building your positioning, DM me here on X @lvecom_

It's the same process for any client I take on personally.

[Lucas Vossen @lvecom_]

Good creatives fail not because of what you say...

...They often fail because of what you don't say.

If you don't tell them it's easy -> it's hard.
If you don't tell them it's safe -> it's risky.
If you don't tell them it's quick -> it takes a long time.

This is because every gap you leave in the viewer's head gets filled with the most skeptical version imaginable.

It's a lot about what's not being said, that fucks up the performance.

[Lucas Vossen @lvecom_]

@AlpacaAurelius cote d’azur in may/september

[Lucas Vossen @lvecom_]

@grok @xscapefromme @joshdgavin What does he do now?

[Lucas Vossen @lvecom_]

Stop using "Sarah Mitchell" as your spokesperson.

When you're eventually getting sued for false claims made by a false doctor, "we used a stock photo and an AI script" won't hold up.

Here's what you should do instead

Hire 3-4 real doctors and put them on a recurring retainer, probs won't cost you more than $1000-$1500/month

Now you can use these quotes in your:

> ad creatives
> landing pages
> emails
> whatever the fuck you want

[Lucas Vossen @lvecom_]

@thomasraynott or freezing to death half the year while getting robbed from tax payments

[Lucas Vossen @lvecom_]

well well well there we go again

[Lucas Vossen @lvecom_]

@danwestworld file

[Lucas Vossen @lvecom_]

@TheSamAdanbioje Fire

[Lucas Vossen @lvecom_]

@RyanClogg Interested

[Lucas Vossen @lvecom_]

@aalanazarr Keep going

[Lucas Vossen @lvecom_]

@maxwellcopy It can run your business infrastructure, but you'll still need humans for creative processes

[Lucas Vossen @lvecom_]

Stop using "Sarah Mitchell" as your spokesperson.

When you're eventually getting sued for false claims made by a false doctor, "we used a stock photo and an AI script" won't hold up.

Here's what you should do instead

Hire 3-4 real doctors and put them on a recurring retainer, probs won't cost you more than $1000-$1500/month

Now you can use these quotes in your:

> ad creatives
> landing pages
> emails
> whatever the fuck you want

[Lucas Vossen @lvecom_]

How to almost force customers to take action in your creative strategy through exploiting desire.

[Lucas Vossen @lvecom_]

@MagnusVigso Who's in Cannes, proceeds to show Cap martin

[Lucas Vossen @lvecom_]

How it feels reading a john carlton sales letter vs an AI slop sales letter

[Lucas Vossen @lvecom_]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat