How to find UNLIMITED scientific UMPs for your health or beauty product.
Most brands reword "gut health" or "hormone balance" and call it positioning.
It isn't.
Real positioning comes from finding a mechanism the market hasn't seen before.
A specific enzyme or a hidden protein quietly causing the problem nobody's talking about.
Good copy makes someone believe the outcome is possible...
...A scientifically-proven mechanism makes them believe it's possible FOR THEM, after everything they've already tried.
That's what this workflow is for.
Not to repackage what's already out there, but to find the insight that cuts through it entirely.
The full research workflow is here:
https://t.co/QSylchO5JD
If you want help building your positioning, DM me here on X @lvecom_
It's the same process for any client I take on personally.
Good creatives fail not because of what you say...
...They often fail because of what you don't say.
If you don't tell them it's easy -> it's hard.
If you don't tell them it's safe -> it's risky.
If you don't tell them it's quick -> it takes a long time.
This is because every gap you leave in the viewer's head gets filled with the most skeptical version imaginable.
It's a lot about what's not being said, that fucks up the performance.
Stop using "Sarah Mitchell" as your spokesperson.
When you're eventually getting sued for false claims made by a false doctor, "we used a stock photo and an AI script" won't hold up.
Here's what you should do instead
Hire 3-4 real doctors and put them on a recurring retainer, probs won't cost you more than $1000-$1500/month
Now you can use these quotes in your:
> ad creatives
> landing pages
> emails
> whatever the fuck you want
Stop using "Sarah Mitchell" as your spokesperson.
When you're eventually getting sued for false claims made by a false doctor, "we used a stock photo and an AI script" won't hold up.
Here's what you should do instead
Hire 3-4 real doctors and put them on a recurring retainer, probs won't cost you more than $1000-$1500/month
Now you can use these quotes in your:
> ad creatives
> landing pages
> emails
> whatever the fuck you want