I recently sat down with Brian Bell on The Ignite Podcast for a fun conversation about design, building products, and the incredible teams I've had the opportunity to work with and learn from throughout my career.
Thank you Brian & Team Ignite Ventures!
What do Nike FuelBand, Nest, Google Health, Matter, and SoFi have in common?
Lauren Von Dehsen (@lvondehs) has helped shape products across all of them — designing at the intersection of hardware, software, human behavior, and trust.
On this episode of Ignite, Lauren joins us to unpack what great design actually means when the stakes move beyond pixels.
We get into:
• Why “design the product, not the documentation” still matters
• What Nest got right about cross-functional design culture
• How SoFi scaled design and research across fintech products
• Why founders often bring design into the conversation too late
• How AI is changing design work — and where it still falls short
• The trade-off between craft, speed, and business reality
Lauren’s core point is sharp: customers never see your process, your rituals, or your perfect design file. They only experience what ships.
For founders, product leaders, and design teams, this episode is a reminder that design is not decoration. It is how strategy becomes usable.
👂🎧 Watch, listen, and follow on your favorite platform: https://t.co/2XnW0LwHSD
🙏 Join the conversation on your favorite social network: https://t.co/urQid0yWmm
@flySFO why have a TSA precheck marker downstairs in terminal 1 if you moved the line upstairs? Only after waiting in line does the tsa agent give you the option to leave and start again 🙃
We’re ending the complaints. If this gets 8,888 retweets we’ll pay for your @Twitter blue check when you join with SoFi! #ChecksOnSoFi#GetYourMoneyRight Deets to come, follow us and @anthonynoto to stay in the loop. Let’s goooooooo!
THANK YOU 🙏 to our @sofi team that continues to show resilience by delivering record results despite volatile financial markets and the uncertain economic environment with our 6th consecutive quarter of record revenue‼️
🚨Announcement time🚨
We've launched a rolling fund! This is the next step in supporting awesome founders and giving our members access to the best early stage Fintech projects
Hey! I'm using SoFi Invest 📊 to buy and sell stocks (and pieces of stocks) with zero fees. Open an Active Investing account with $1,000 or more, and you'll get $50 in stock. I'll get $50 in stock, too! Use my link: https://t.co/yraWlcTtHD
Here are three apps you can use to replace Robinhood:
1) @SoFi *
2) @CashApp
3) @public
*Disclaimer: I am taking this company public via $IPOE so I am biased, but I think it kicks ass.
Let’s be very clear.
The officials urging for no serious consequences after Wednesday’s attack on our country - including the impeachment, removal, expulsion, and/or indictment of officials who aided, abetted, or incited the attack - are opening the door for it to happen again.
Announced today the Apple HomePod mini includes #Thread! Very exciting for the smart home market and what's to come #IoT#smarthome https://t.co/1nACDxbDcm
"Even though it's a bold and history making choice, ... it was also one of the safest choices for Joe Biden" -@GStephanopoulos
A Black-Indian woman is the safest choice 💕 We've really come such a long way. #BidenHarris2020
@FallonTonight Love slow jams but when are you going to allow a female guest into the club? These pop culture moments can shift elections @KamalaHarris please do this!! #2020Election