Lauren Von Dehsen

Design Executive
Prev. SoFi, Google Health, Nest, NikePlus, R/GA

[Lauren Von Dehsen @lvondehs]

I recently sat down with Brian Bell on The Ignite Podcast for a fun conversation about design, building products, and the incredible teams I've had the opportunity to work with and learn from throughout my career.

Thank you Brian & Team Ignite Ventures!

[Brian Bell @brianrbell]

What do Nike FuelBand, Nest, Google Health, Matter, and SoFi have in common?

Lauren Von Dehsen (@lvondehs) has helped shape products across all of them — designing at the intersection of hardware, software, human behavior, and trust.

On this episode of Ignite, Lauren joins us to unpack what great design actually means when the stakes move beyond pixels.

We get into:
• Why “design the product, not the documentation” still matters
• What Nest got right about cross-functional design culture
• How SoFi scaled design and research across fintech products
• Why founders often bring design into the conversation too late
• How AI is changing design work — and where it still falls short
• The trade-off between craft, speed, and business reality

Lauren’s core point is sharp: customers never see your process, your rituals, or your perfect design file. They only experience what ships.

For founders, product leaders, and design teams, this episode is a reminder that design is not decoration. It is how strategy becomes usable.

👂🎧 Watch, listen, and follow on your favorite platform: https://t.co/2XnW0LwHSD
🙏 Join the conversation on your favorite social network: https://t.co/urQid0yWmm

[Lauren Von Dehsen @lvondehs]

@flySFO why have a TSA precheck marker downstairs in terminal 1 if you moved the line upstairs? Only after waiting in line does the tsa agent give you the option to leave and start again 🙃

[Anthony Noto @anthonynoto]

👇 New @Sofi Invest experience ‼️

[SoFi @SoFi]

We’re ending the complaints. If this gets 8,888 retweets we’ll pay for your @Twitter blue check when you join with SoFi! #ChecksOnSoFi #GetYourMoneyRight Deets to come, follow us and @anthonynoto to stay in the loop. Let’s goooooooo!

[Anthony Noto @anthonynoto]

THANK YOU 🙏 to our @sofi team that continues to show resilience by delivering record results despite volatile financial markets and the uncertain economic environment with our 6th consecutive quarter of record revenue‼️

[CNBCOvertime @CNBCOvertime]

Which fintech stock is most attractive after its pullback?

[Lauren Von Dehsen @lvondehs]

I had a wonderful conversation with Innovation Designer @JayMelone of @NewHaircutCo about activating engineers within discovery & design sessions. Check out our full talk 👇👇👇 https://t.co/FAs29TWVg4 #humancentereddesign #facilitation #innovation

[cher vincent @chermusings]

OPRAH, DO BRITNEY SPEARS NEXT

[SociallyFinanced @sociallyfinancd]

🚨Announcement time🚨
We've launched a rolling fund! This is the next step in supporting awesome founders and giving our members access to the best early stage Fintech projects

[Stephen Colbert @StephenAtHome]

It's so cold in New York this weekend, I think I might stay inside since last March.

[Lauren Von Dehsen @lvondehs]

Hey! I'm using SoFi Invest 📊 to buy and sell stocks (and pieces of stocks) with zero fees. Open an Active Investing account with $1,000 or more, and you'll get $50 in stock. I'll get $50 in stock, too! Use my link: https://t.co/yraWlcTtHD

[Lauren Von Dehsen @lvondehs]

Looking to move existing investment positions to SoFi without selling? Check this out: https://t.co/N6W05HDQhI

[Chamath Palihapitiya @chamath]

Here are three apps you can use to replace Robinhood:

1) @SoFi *
2) @CashApp
3) @public

*Disclaimer: I am taking this company public via $IPOE so I am biased, but I think it kicks ass.

[Alexandria Ocasio-Cortez @AOC]

Let’s be very clear.

The officials urging for no serious consequences after Wednesday’s attack on our country - including the impeachment, removal, expulsion, and/or indictment of officials who aided, abetted, or incited the attack - are opening the door for it to happen again.

[Lauren Von Dehsen @lvondehs]

Watching @neiltyson's @MasterClass -- radically applicable to processing this past week's events (lesson4: be a skeptic)

[Lauren Von Dehsen @lvondehs]

After years of critics... thread prevails. #vindication

[Thread Group @TheThreadGroup]

Announced today the Apple HomePod mini includes #Thread! Very exciting for the smart home market and what's to come #IoT #smarthome https://t.co/1nACDxbDcm

[Lauren Von Dehsen @lvondehs]

"Even though it's a bold and history making choice, ... it was also one of the safest choices for Joe Biden" -@GStephanopoulos

A Black-Indian woman is the safest choice 💕 We've really come such a long way. #BidenHarris2020

[Lauren Von Dehsen @lvondehs]

@ABCSharkTank I dare you to have a season with majority female sharks. Let the guys rotate in. I bet it would change what gets funded

[Lauren Von Dehsen @lvondehs]

https://t.co/jMkth8huOx

[Lauren Von Dehsen @lvondehs]

@FallonTonight Love slow jams but when are you going to allow a female guest into the club? These pop culture moments can shift elections @KamalaHarris please do this!! #2020Election

[Lauren Von Dehsen @lvondehs]

It happened 🙌🙌 thank you🙏 @KamalaHarris @jimmyfallon @FallonTonight