Second-time founders are more likely to succeed because they no longer confuse building with winning.
Most of them already learned the hard way that:
great tech alone doesn’t matter.
Distribution, timing, customer pain, and speed matter more than people think.
We surveyed 100+ early-stage founders. Here's the clearest signal from the data: Founders know what matters, but the infrastructure to support it isn't always in place.
97% say cash flow management is essential.
91% want better digital banking.
73% worry about compliance penalties.
92% would rather be building and fundraising, but back-office operations keep pulling them back.
The gap isn't awareness. It's execution.
We built Every to close that gap on day one.
The full Founder Trend Survey is now live, check out the insights here → https://t.co/ZLEQYin7bb
#Startups #Founders #FounderData
Speed of setup is a signal.
If your back office takes weeks to get running, that's time you're not selling, hiring, or shipping.
"We were literally set up within an hour for contractors and within a day for W2 payroll." — Every customer
That's what it should feel like.
Seattle founders — we'll see you tomorrow!
Every is proud to sponsor @seattlefloworg Startup Day!
𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗥𝗼𝗼𝗺: Sit down with our Head of Marketing, Lyndi Thompson, for a real conversation about growth, positioning, and the things every founder wishes someone had told them sooner.
𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗙𝗮𝗶𝗿 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗘𝘅𝗽𝗼: Come ask us anything about banking, payroll, taxes, bookkeeping, and the back-office stack that should run quietly in the background while you build.
We work with founders every day. Friday, we're there to work with you.
a founder has three jobs. everything else is serious amounts of noise.
1. you have to tell the story. roughly in three registers. first investors need inevitability. customers need to *feel* what you do/stand for. & your team needs a mission worth their best years.
2. you must secure the capital before you need it. running out of money is running out of options. you have to be relentless about it.
3. you must obsess over the product. product is the story made accessible for everyone. every shipped detail is a sentence back into the narrative in point number one.
this is the entire job.
everything else you either delegate or kill. early on with a really small team, delegation is a huge tax so you have to learn to kill more than you delegate.
Our rev ops manager named an AI agent “Sparky” today.
I immediately said “oh could be Johnny Five’s son” in a meeting of six people.
No one laughed. No one nodded. No one blinked.
I made it weird. I made it so weird.
Interesting topic at @MicroConf
Consent could become become a competitive moat in AI.
The startups asking ‘what’s our opt-out path?’ right now are going to be in a very different position than the ones who get asked first by a customer.
How you can implement #AI in your product
Conversation interface (chat)
Generation
Categorization
Ingestion
Analysis
Agentic interfaces (MCP/CLI)
@robwalling@MicroConf#microconf#saas#ai
Sending our gratitude to @EveryBanking for sponsoring MicroConf US! Every is the all-in-one back office built for founders. Give them a try at https://t.co/8321mwskLW.
#MicroConf
One of my favorite moments at @MicroConf was watching @amandanat of @sparktoro give a room full of founders genuinely useful insights on growth.
No fluff, no filler. Just the real actionable insights.
#microconf