Releasing all selfish motives will stall you out
I had a guy in my group doing $20 million a year
He did everything for his family, his kids, for God
Completely released his selfish sense
And stalled
Altruistic reasons got him to $20 million a year
But they stopped working past that
You need selfish reasons in the mix too
Strongly held belief:
You'll never work for a better company than the one you build.
So, if you want to work for a company that cares deeply about you, consider building one and employing yourself.
Boohoo figure it the fuck out or get left behind.
The future of our agency will be one generalist manager (who knows a bit about everything) managing specialist agents.
> A copywriting agent
> A design agent
> A strategy agent
> An analysis agent
All working under them…
Their whole job is managing those agents, double checking, prompting, and keeping that human touch on the output.
The tough part is that I only see founders trying to build this out right now. Employees aren't building their own agents, and I don't get why…
If you get good at building agents or training agents, you'll be safe because you're going to be an agentic operator no matter what… You just need to know everything at a base level so you can double-check the agent.
For us, what we're seeing inside the agency is that copy is trained well, and humans still oversee it.
AI email design is mid because every tool right now sucks (won’t suck for long)
Our designers are still the ones building emails, but we generate imagery and touch up photos with AI in about 50% of our designs.
Lock in and figure it out now.
It's funny how fast my entire day just turned into me using Claude.
I'm doing the work of 10 people by myself. Things that took 7 days now take 4 hours.
I do a week of work per day.
You need to be Claudemaxxing
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SNEAKO speaks on the tragic passing of his best friend Ben Bader 🙏
“He was such a generous dude. He had such good energy. Everyone I knew only had positive things to say about the guy. It’s very tragic he passed away so young.”
My first tweet got 0 likes.
My first DM got ghosted.
My first comment got ignored.
My first thread got 0 engagement.
And guess what, these things still happen.
Just because I have a K next to my follower count, doesn't mean I have it all figured out.
Just show up tomorrow.