Mike Duench

dad x3, husband x1. Love for 🏌️⛷️.

[Mike Duench @MADuench]

@DineshDSouza ^ most politically incorrect Canadian comedian in America

[Mike Duench @MADuench]

@ItsRainingBen ^ Canadian Greek 🇨🇦🇬🇷

[Mike Duench @MADuench]

@ItsRainingBen Many of these people may or may not have been Greek, or partially Greek, or enjoyed Greek food.

[Mike Duench @MADuench]

@Mike_kim714 @Titleist Come on @Mike_kim714, for your boy Mike! #belikeMike

[Mike Duench @MADuench]

@hubermanlab @esaagar 7- U.S. poison control and ED datasets also show increases in pediatric cannabis exposure visits throughout the 2010s into the 2020s, mirroring Canadian pediatric trends post-legalization.
Example study (adolescents): https://t.co/Mo7MuSW7iJ

[Mike Duench @MADuench]

@hubermanlab , this is exactly the part of the cannabis conversation we keep trying to skip past.

Legalization was never supposed to mean harmless. In Canada, we moved fast on supply, regulation, and product safety, and that mattered. But emergency departments have also seen a real rise in adolescents presenting with cannabis-related psychosis and acute mental health episodes, especially among heavy users with still-developing brains. That isn’t moral panic. It’s clinical reality.

The data showing increased high-frequency use should push us toward better education, earlier intervention, and honest risk communication. We eventually learned with alcohol that “legal” doesn’t equal unlimited or consequence-free. Cannabis deserves the same adult conversation.

This isn’t about demonizing a substance. It’s about acknowledging that younger brains are more vulnerable, that heavy use carries real psychiatric risk for some people, and that public health strategy cannot stop at safer supply. If we don’t pair legalization with serious education and guardrails around youth consumption, we’re only solving half the problem.

[Mike Duench @MADuench]

@hubermanlab @esaagar 4- In Ontario between 2016 and 2020, cannabis hyperemesis syndrome (CHS) accounted for increasing ED visits, especially in frequent adult users, correlated with expanded cannabis access.
https://t.co/Bf8BubKIQ0

[Mike Duench @MADuench]

@hubermanlab @esaagar 3- Multi-provincial data from Ontario and Alberta showed marked year-by-year increases in pediatric ED visits for cannabis poisoning from 2015 through 2021, with highest rates post-legalization.
https://t.co/bTh0W4ZnIw

[Mike Duench @MADuench]

@hubermanlab @esaagar 2- In Ontario, longitudinal analysis from 2003 through 2017 showed significant increases in youth ED visits where cannabis was listed as a diagnosis (ICD codes).
https://t.co/x5FlLUvFx8

[Mike Duench @MADuench]

@hubermanlab @esaagar 1- National-level, peer-reviewed data (CSUCHS) found 37,341 cannabis-attributable emergency department visits in Canada in 2020, with trend data from 2007-2020 showing rising ED utilization tied to cannabis.
https://t.co/iJ1IkWMYcQ

[Mike Duench @MADuench]

@BobbyBroccole Don’t be bitter, be better.

[Mike Duench @MADuench]

The ROI math isn’t wrong, it’s just incomplete. It’s looking at the tail and letting it wag the dog.

The Super Bowl isn’t a “will five deals close” question. It’s a full-funnel accelerator.

At the top of the funnel, it’s a signal. @clay shows up where culture, power, and attention collide. That alone shifts brand perception in a way no outbound sequence ever will. People don’t remember ads, they remember moments.

Mid-funnel, it’s access and alignment. You’re shoulder-to-shoulder with the exact CROs, RevOps leaders, and founders Clay is built for. No decks, no demos. Human first, software second. That’s where trust forms fast.

Then comes the multiplier spreadsheets miss: capture. One weekend becomes weeks of signal back into the TAM. Content, POVs, conversations, post-game takes. It creates FOMO among adjacent buyers who see “people like me” already in Clay’s orbit.

Down funnel, that trust compresses cycles. Deals move faster. Champions advocate harder. Expansion becomes easier because the relationship didn’t start as a transaction.

And here’s the part I can’t resist asking: does Clay’s tooling not allow you to measure this? My first reaction was actually, this is a campaign. A perfect one. If Clay can’t instrument awareness, engagement, influence, and downstream pipeline from a moment like this, then what are we really building GTM tools for?

Use your own stack. Treat it as a hypothesis. Track the signal. Measure the lift. Prove the point end-to-end. Worst case, you get clarity. Best case, you validate exactly how modern GTM actually works.

Charge back to product development, not your Biz Dev team.

Finance is right to question closed-won attribution. But enterprise GTM isn’t linear. The Super Bowl isn’t a repeatable channel, it’s a narrative amplifier.

Bottom line: this isn’t entertainment spend. It’s a full-funnel experiment, a brand signal, and a trust accelerator rolled into one. Also… it’s the Super Bowl. Sometimes the smartest move is showing up where the game is actually being played.

[Mike Duench @MADuench]

@vxanand @kp_1123 It’s a great ask, missing some of the nuance.
Let me expand!

[Mike Duench @MADuench]

@MapleLeafs This was hilarious.

That’s said, it was brought to my attention by a co-worker that LHF should be removed from the corporate world!

https://t.co/smSgWVZdYY

[Mike Duench @MADuench]

@martymush

[Mike Duench @MADuench]

@stoolpresidente @BizNasty2point0 cares. Bleeds blue.

[Mike Duench @MADuench]

@DisrespectedThe Calling The Landman to clean this up!

[Mike Duench @MADuench]

@amritwt

[Mike Duench @MADuench]

@TheBuckYouWill New type of gas tax I guess.

[Mike Duench @MADuench]

@ia_william @grok how easy or likely are these outcomes to react for myself?