Mani

➡ See your local SEO performance in one place

[Nicolas Bustamante @nicbstme]

I’m 32 and I remember teachers telling us Wikipedia was not reliable enough to use because you couldn’t really verify who had written it, I remember my mom telling me to never ever put my credit card number online because obviously someone was going to steal it, and in Paris for a while even tapping your card to pay felt like some insecure weird thing, and then paying with your phone felt even crazier.

I also remember at school, and even later in college, there were assignments where using a computer and Word was somehow seen as cheating or lazy and you were supposed to write everything by hand.

All of these things took years to become normal, and there were always people resisting them, sometimes because they were scared of something new, and sometimes for actually pretty good reasons because the technology genuinely wasn’t that reliable yet.

I think that’s basically where we are with AI today. The person saying “there is no way I’m connecting my email to a chatbot,” or “I’m never sending an email written by AI,” or “why would I let an agent book a flight, check me in, reserve a restaurant or do random grunt work for me” sounds completely reasonable right now.

But I suspect in 10 years it will sound a lot like saying you would never put your credit card number on the internet.

These transitions always feel weird while you’re living through them. Then one day they’re just normal.

[Mani @maniseo9]

Great watch https://t.co/j8kwxSFibI

[༺ཧคlคฝคཊ༻ @rybinfx]

Web crawlers /[•]\ #js x #css

[Barry Schwartz @rustybrick]

Google updates the AI content guidelines to say you should "manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing"

https://t.co/F0KgV2XO31

[Lily Ray 😏 @lilyraynyc]

Since LLMs construct multiple fan-out queries and use search engines to conduct these searches simultaneously, doesn’t that kind of imply that SEO is actually *more* important than it was before? 🤔

(Better coverage = better visibility)

[teknosaur @theteknosaur]

77 year old grandpa on my flight was cooking up a vertical farming business plan w/ ChatGPT until takeoff. and he calls the AI "sir" 😭 the respect!!

we yapped the whole flight, now we're besties. this man is more locked in than all of us

[Patrick Stox @patrickstox]

4 Google spam updates so far this year really says something about the state of the web. There was only 1 in 2025.

[Glenn Gabe @glenngabe]

Looks like it dates back to June 2026 (dated late May 2026), before the August spam update and now September spam update. It's Google’s second system identified in 2026 designed to catch AI slop -> Google Has Deployed A New AI Spam Detector Called SAFE

"Google has published a research paper about detecting spam that mimics a human manual review that catches content that violates the “spirit” of policy violations and platform guidelines. The system is called Scaled Abuse Forensics Examiner (SAFE) and it is expressly designed to identify AI-generated content."

"The paper says SAFE identifies “spirit of policy” violations primarily with a few-shot-trained LLM. The goal of SAFE is to catch content that may not match an existing rule or known violation pattern but still violates the intent of the policy or platform guideline and can go undetected by traditional classifiers and fine-tuned violation-detection models."
https://t.co/XzDnoYYPvo via @martinibuster

[Google Search Central @googlesearchc]

Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/gaZTPxc9tA

[Nikita Bier @nikitabier]

Bot detection & human verification will be one of the most urgent demands for businesses over the coming years. Agent swarms will suffocate every website and form; small companies and government websites are most vulnerable.

There is a huge gap in the market for this right now. When we looked at what offerings were in the market to use at X, there was not a single company that brought together all the latest technologies so we had to do it all in-house.

[Matt Canham @matthewcanham]

I've had many people reach out saying they've read everything they can about Jev but still don't get it. Here's an explanation for the normies https://t.co/G7b7mZZwRl

[Mani @maniseo9]

Starting to see AIO triggered a lot more on local service keywords.

[Jason Kint @jason_kint]

Google says its AI Overviews on searches create a better experience and “higher quality” clicks. We were sent research clearly showing otherwise.
- AI Overviews didn’t improve satisfaction
- and they didn’t improve visit quality
- they just reduced clicks to their sources 1/5

[Chris Koerner @mhp_guy]

It's never been easier or cheaper to start a profitable home service business than it is today. I promise.

I'll let you in on one little secret, that costs $0, that will almost guarantee your phone rings without paid ads.

Here it is: Google Business Profile Updates. It's like Twitter for your Google listing.

Once your profile is optimized and you're up and running, just "check in" with short updates at whatever address you're either quoting or doing a job at.

The more check-ins in your targeted areas the better. Get my drift?

Quoting a fencing job?

Take a pic of the yard, upload the address (it'll be kept private) and pic and write,

"It's a beautiful day here in Dallas. Just quoting a 6' cedar privacy fence job. Fingers crossed!"

Google will learn that:

A. You care enough to update your profile

B. You are actively quoting jobs in that area

And it will boost you in the organic rankings for people searching in that area.

Below are before and after pics of our company's search result ranking. Not from paid ads, we're just checking in at job sites.

If you do these 3 things well...

1. Get a lot of REAL 5 star reviews

2. Make daily updates in your Google Business Profile

3. Be patient (it takes months, but you need time to learn anyway)

...you can build a 6-8 figure company, depending on your area and the vertical you choose, while ignoring every other marketing channel.

Adding more marketing channels over time will add another zero to that.

Tree trimming is a $500M industry in DFW alone.

Operating the biz is the hard part, marketing it shouldn't be.

They don't answer their phone, you will.

They think reviews are the end all be all, but you know better.

They don't have a website, yours is well optimized.

There are over 500 home service verticals, just go pick one.

Would love a follow @mhp_guy if you found this helpful.

We pay a guy to manage the automation of our check ins and to produce the maps so we can see where we stand.

He cold emailed me a while back and it worked.

I guess cold emails aren't a waste of time!

[LinkedIn Lunatics @LinkedInLunat1c]

linkedin right now

[Dmytro @homeservicebase]

Because of guys like this, we’ll struggle with Google Business Profile verification.

82 freshly created and verified Google Business Profiles in the Houston area, all named "Houston Appliance Repair". Each has a listed address and a unique phone number, and all link to the same spammy website: houstonappliancerepair[.]online

[andrei saioc @asaio87]

SEO is super boring.

A guy paid me $250 for 1 hour consultation call just a few weeks ago.

He was amazed that I didn’t gave him a secret magical workflow for increasing seo rankings.

He said:

But I already knew these, they are almost the same as 10-15 years ago.

He was disappointed that you still need to put in a lot of work when doing seo.

No secret sauce just content and backlinks and constantly working with google search console.

And you mostly win on GEO too

I do the same for my websites and for my customers websites.

[Tim Denning @Tim_Denning]

Entrepreneurship isn’t for average people.

[Dario Amodei @DarioAmodei]

We Must Pace the Frontier: I’ve written a new essay on why the AI industry should slow down, with a three-part plan for doing so.

Anthropic is unilaterally committing to the first of these steps. We’ll provide third-party evaluators with permanent, employee-level access to our systems, so that they can verify adherence to our safety measures, report on incidents, and assess models’ alignment during training.

You can read the full post here: https://t.co/OGyPb7yaYt