Marc Hitchens

Helping people in corporate life and colourful start-ups succeed

[Ryanair @Ryanair]

no

[Marc Hitchens @marchitchens]

@_Chiff0n Here's what it should say ... This box may contain a romantic dinner for two, a midweek feed-a-family supper, or a lazy Sunday laughing in the sunshine surrounded by friends and family. Ronzoni. Perfect pasta that comes in all shapes and sizes.

[Marc Hitchens @marchitchens]

@_Chiff0n Humans can't read CAPITAL LETTERS quickly, especially white out of dark colours. My experience is they care about themselves more than company history, so I'd say this is a vast improvement - with still more to do

[Marc Hitchens @marchitchens]

@nickw84 That feels like a germ of an idea for a TVC or neat little social series with video. But it looks like Transport for London have artworked it and someone's nephew shoved a pack shot on in Canva. It's badly designed and the wrong media.

[richard shotton @rshotton]

The power of a name…

Hotel Chocolat has just been sold to Mars for £534m

But would it have been half as successful if it has kept its original name…

Choc Express

[Avyshek Sobhee @Avyshek]

That’s a great touch.

[Marc Hitchens @marchitchens]

AI vs copywriting? via @alexmorrisnorth

[Lee Trott @MC372]

US Barbershop using its name for SEO

RT: https://t.co/xVn50Ybb0k

[Marc Hitchens @marchitchens]

.

[faris @faris]

“Brand claims campaign marks media first.” Oh my lol -really tho? Is there anyone left who remembers anything about advertising?

Gymbox flies in face of tradition with ad campaign on top of London buses https://t.co/CFOdrxTbo7 via @campaignmag

[Landor @LandorGlobal]

Deliciously Shortlisted! Our work for @KelloggsUKI has been recognised at @PENTAWARDS in the ‘Desserts and Sweet Foods’ and ‘Confectionary’ categories. We're proud to showcase this design system that rekindles Kellogg’s iconic legacy and the uniqueness of each product.

[Marc Hitchens @marchitchens]

@wordmancopy Hilton hotel staff said 6am was too early for fried eggs but okay for scrambled. Which apparently arrives in 100-litre clear bags as some kinda embryonic vac-pac slurry pillow. Try weaving that phrase into polite conversation.

[Pribadi P. @pipis]

Di tengah kehebohan tur dunia Coldplay, sebuah brand dengan cerdas membuat postingan superkeren. 😍😍😍

Hats of to the copywriter!

[Transform Events @TransformEvents]

It’s Gold for #LoveOcean and @Pearlfisher in the ‘Best use of packaging (other)’ category. Brilliant work! #TransformAwards

[Thijs Niks @thijsniks]

The perfect pizza menu doesn’t exi… https://t.co/PrAZQ4iEnG

[Marc Hitchens @marchitchens]

The winners of Rest of World’s first photography contest https://t.co/C5hxqBOmVb

[R/GA @RGA]

It's a miracle anything gets made. Every little organic post, every static banner, is evidence of the divine.