Google announces "Passage-Based Indexing" for ranking. Main points:
• Old: Google ranks entire *pages*
• New: May now rank specific *passages* - 7% impact
Less-relevant pages may ⬆️ in rankings if they contain good specific passages
via @rustybrick: https://t.co/VYJl6V0kVk
Tying actual revenue 💰 to SEO forecasting 📈 is incredibly valuable and, until now, a hard problem to solve
@bertiecharlton built the best SEO forecasting models I've seen
Imagine showing your clients/boss projected revenue tied to SEO projections, based on data. Tres cool!
What Every Entrepreneur Must Know ⚡️
1. It is not about the idea
2. Action is as important as the concept
3. Failure is an option
4. Creativity does not always mix with business
5. Entrepreneurs know when to get out
Cloudflare's new Automatic Platform Optimization (APO) for WordPress
😲😲😲
• 72% reduction in Time to First Byte (TTFB)
• 23% reduction to First Contentful Paint
• 13% reduction in Speed Index for desktop users at the 90th percentile
Heads-up: You may have heard some rumblings about indexing issues and canonical problems over the past few days. I had a news publisher reach out to me that has seen 1,300 articles get canonicalized TO COMPLETELY DIFFERENT ARTICLES. Here is the top article for the site, nuked:
Honestly, a no-brainer to sign up for this new free SEO analytics service from @ahrefs
1) All known backlinks for your site
2) All known keywords in the Ahrefs database (for your site)
3) Site Audit w/ 100+ known issues
You could actually improve your traffic with this
🗣 NEW EXPERIMENT
Our #SEO manager @sissons_oliver conducted an in-depth experiment to identify whether hosting a website on a shared IP address, alongside low quality and spammy websites, could have a negative effect on #Google rankings.
Full results 👇
https://t.co/QPTGyGT1S4
Whoa - should be shared 1000x. Can cheap hosting w/ low-quality, spammy "bad neighborhoods" actually impact Google rankings?
"Long Term Shared Hosting Experiment" - Surprising new study+data from @rebootonline
Friends don't let friends buy shared hosting https://t.co/XAQHwgyG00
New: 2020 Local Search Ranking Factors by @DarrenShaw_
In this slide, the "Top 15 Local Pack/Finder Factors" in Local SEO:
1) Primary GMB Category
2) Keywords in GMB Title
3) Proximity of Address
+ tons more data in this excellent deck from #WLSS
Post: https://t.co/szIjq5LokG
New Post —
Title Tags SEO: When to Include Your Brand and/or Boilerplate
This post likely won't get 1000s of shares, but it covers a topic I've studied well, and it might make a positive difference in rankings/traffic for you
via @Moz https://t.co/TqQKlt2gir
Instead of arguing in on Twitter as to which usage is "acceptable" ...
1) Title Tag
2) *Meta* Title Tag
... I simply updated Moz's #1 ranking page on <title> tags. Hopefully this settles it 😋
https://t.co/NFFNu7o3yv