Maria Lysandrou

Senior Account Manager at @jppmarketing. #GoogleAds and #GoogleAnalytics certified, mother of 👸and 🤴

[Maria Lysandrou @marialysan]

I'm excited to attend SMX Next, online November 18! Learn more and register for free! https://t.co/VNpP59PWI8

[Maria Lysandrou @marialysan]

Do you remember when you joined X? I do! #MyXAnniversary

[Anthony Higman @AnthonyHigman]

BREAKING NEWS!

Google Just Changed the Game On Headlines & Descriptions In Google Ads.

They Are Now Going to Show 1 Headline Based On Performance.

This Is An Extension Of The Small Test That We Found At The End Of December.

Link to Announcement - https://t.co/v3EotTTSPU

#PPCchat

[Greg @PPCGreg]

minding my own business and Google decides to move everything around... heads up. #ppcchat

[Google SearchLiaison @searchliaison]

Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula. It’s a belief dating back to even before Google was popular, as I wrote about when I was a journalist in 2000, in the article below. As was the case then, so it remains true now. There’s no perfect formula to follow….

[Brodie Clark @brodieseo]

SEO Tip: this is very important for eCommerce sites. You're now able to track placements in free product listings on Google. This was previously not possible to accurately segment for queries – now it's all available in Google Search Console. More info: https://t.co/tnc61HU52R

[Maria Lysandrou @marialysan]

@WiFiMoneyGuy Wow! Please send! Thanks

[Barry Schwartz @rustybrick]

Google Ads now supports negative keywords on the account level - this comes 11 months after @adsliaison said it will be coming https://t.co/Ax3xmmqBXv via @beyondthepaid @NilsRooijmanSEA

[Krista Seiden @kristaseiden]

Custom Reports are a super useful tool built into GA4.

You can customize any out of the box report, or build your own from scratch.

I’ll show you how to build a GA4 custom report in < 30 seconds 👇

[AdsLiaison @adsliaison]

We're aware of an issue related to a delay in Impression Share & Auction Insights reporting for Search campaigns since 8/29 & are working to fix it. This doesn’t impact ad serving or automated bidding strategies. We’ll have updates here: https://t.co/o5sTGAwBbc

[Google Ads @GoogleAds]

Google Ads Academy: Performance Max launches tomorrow!

Register now to learn more and explore advanced ways you can optimize and maximize performance with this new campaign type → https://t.co/cc4RXWvUDN

[Charles Farina @CharlesFarina]

You can now create and edit audiences through the GA4 Admin API (alpha version).

This will help those with tons of Universal audiences that need to be migrated to GA4. You can also create audience triggers, which are used to power advanced conversions.

https://t.co/5HohGgj7SB

[Maria Lysandrou @marialysan]

https://t.co/kgq7N0JG1r

[Charles Farina @CharlesFarina]

There was also an issue with channel groupings before July. Sounds like Google will not be reprocessing data, so important to know.

[Krista Seiden @kristaseiden]

This is a HUGE add to GA4. As Charles mentions, it's the closest thing we've got for free users to have more filtered sets of data in lieu of views.

[Greg @PPCGreg]

https://t.co/r4zHkeLczR

Google adds voice-over with new text-to-speech feature

Sony Example: https://t.co/FBXdlne3d5

imo - sounds overly robotic 🤖, but in line with common voice over of some TikToks so might not be as much of a turn off as it would have been before.
#PPCChat

[AdsLiaison @adsliaison]

We’ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new & existing video ads. 1/2...

[Optmyzr @Optmyzr]

Contrary to popular opinion, @mikeryanretail made some interesting points on the topic of tROAS and said it is not so "smart".

He explains why on the next PPC Town Hall on July 20 9 AM PT. Join him, @MenachemAni, and @siliconvallaeys here: https://t.co/3C2baMlDUA

#ppcchat

[Giuseppe @Rob_Bert_4]

@AmaliaEFowler Rep told us today best practice is 2 RSAs per ad group; one w pinned headlines and one w/o. but can be difficult to create 30 unique headlines / 8 descriptions for many of our clients running microsites

[Maria Lysandrou @marialysan]

Bounce rate is coming back! #GA4 #GoogleAnalytics

[Charles Farina @CharlesFarina]

GA4 has a few new releases rolling out

- Bounce Rate
- UTM Term and UTM Content
- Conversion Rates (Users and Session)