Marketing In Action

The #1 execution-first marketing community. All you need to put marketing into action—templates, tools, community, events, and hands-on learning.

[Marketing In Action @marketinginact]

https://t.co/1LDGb0cHYB

[Marketing In Action @marketinginact]

If you sell to founders or marketers, one post is easy to miss.

Marketing In Action (MIA) is a newsletter and community for founders, marketers, GTM teams and operators. One sponsorship gives you 30 assets on 10 channels over three weeks, for a small price.

[Marketing In Action @marketinginact]

Shalom Rayhamen (@Shalom_HeyEliy) built Lagos Life overnight after eight years of learning and working in technology. Three days after launch, the game had 1 million players.

https://t.co/TB4Afsh0fh

[Jay ✨ @realjaymes]

Lagos Life @lagoslifeapp went from a link on X to 1 million players in three days (and has over 11 million players today).

@Shalom_HeyEliy built it in under 12 hours. I went through the public posts and reports to see what was luck and what was a choice. https://t.co/w7ZcRHkB9a

[Jay ✨ @realjaymes]

Lagos Life @lagoslifeapp went from a link on X to 1 million players in three days (and has over 11 million players today).

@Shalom_HeyEliy built it in under 12 hours. I went through the public posts and reports to see what was luck and what was a choice. https://t.co/w7ZcRHkB9a

[Marketing In Action @marketinginact]

The part that is still unproven is retention. The player count is total sign-ups, and the company was valued at $10 million before any retention data was public.

We put the posts, prices and lessons in the full article.

https://t.co/bQ4RUTISKi

[Marketing In Action @marketinginact]

Shalom Rayhamen (@Shalom_HeyEliy) saw a danfo game on X, and at 9 p.m. she started building her own.

At 7 a.m. it was live. Three days later Lagos Life (@LagosLifeApp) had 1 million players.

[Marketing In Action @marketinginact]

Someone posted that a buyer would pay $100,000 for the whole idea, then moved it to $150,000.

She replied with a screenshot showing $46,900 in revenue over four days, with the live dashboard underneath.

[Marketing In Action @marketinginact]

https://t.co/uMCxAMceda

[Marketing In Action @marketinginact]

https://t.co/M7mMQ1y6c1

[Jay ✨ @realjaymes]

November 2026 has thirteen tech and marketing events. @WebSummit is in Lisbon, Slush is in Helsinki and The MarTech Summit is in London. Ten are in Africa, including DevFest Lagos (@gdglagos), Growth Africa Summit (@growth29413) and Africa Fintech Summit (@africafintech). The full list is on the Marketing In Action (@marketinginact) Tech Events Calendar.

[Marketing In Action @marketinginact]

https://t.co/BgX20MCSw2

[Jay ✨ @realjaymes]

PostHog's onboarding is now an AI agent.

I wanted to know what that feels like from the developer's chair, so I built an app and let it loose.

[Jay ✨ @realjaymes]

A generic AI answer to a marketing question is often wrong for how you work.

I wrote my own marketing decisions down as skills and published 34 of them for free on @github. The same file runs in Claude Code (@claudeai) and @OpenAI's Codex (@OpenAIDevs).

The full breakdown is in the reply.

[Jay ✨ @realjaymes]

You post every day, run a few ads and sit in three communities. You still cannot say which one brought your last five customers. That is a missing system.

@amosferanmi is teaching one on Saturday 7 November, from 12:00 to 16:00 Lagos time. It is a practical four hour virtual workshop on finding your ideal customer, choosing channels, building a simple funnel, tracking the right metrics and running acquisition experiments.

Without a plan and clear numbers, you cannot tell which activity brings customers.

[Marketing In Action @marketinginact]

@realjaymes when’s the next MIA AI Bootcamp?

[Marketing In Action @marketinginact]

Comment "tiktok" below and we will send you more details.

Also share this with a business owner that you know.

[Marketing In Action @marketinginact]

Before you spend money on TikTok Ads, you need to know these 3 things.

Budget difference 1: The daily minimum is higher.
Budget difference 2: You cannot pay with a Nigerian bank card.
Budget difference 3: The creative cost is different.