Mark Gustafson

Founder @900_kings|2019 @PPCHERO Rising Star|Adjunct Digital Marketing Prof @byu|#ppcchat #semrushchat #fbadschat #marketingtwitter Speaker @ #HeroConf #UtahDMC

[Mark Gustafson @markpgus]

A year ago I was hiking with @wilcoxaj and he told me to make it a goal to get on the Rising Stars list. A year later I made it. I spoke @heroconf, guest lecturing @BYU today. Thanks #PPCchat for all the help you’ve been to me. It has meant a lot. https://t.co/K5uBLVIjfW

[Mark Gustafson @markpgus]

Cost per Demo is too high and you’re under pressure to fix it. You’re hoping giving away gift cards is going to solve your problem… But it ends up causing even more problems.

Most of the time people go all in on this tactic. “Our product sells itself! Once they hear the pitch, they buy!”

For the most part, it’s not true. If it was, you probably wouldn’t be experimenting with lower quality offers.

So instead of going all in, you’re just going to change the landing page, or the LGF copy.

“Why are you doing that? You’re not going to match the ad & offer???”

Exactly.

While that’s the typical advice, when you’re lessening the purity of your offer, you already are anticipating a CVR increase.

So instead of totally diminishing your traffic quality, you’re going to go half way in hopes of preserving the quality of traffic and increasing the CVR.

It SHOULD prevent all your leads from turning into Gift Card collectors.

AND it should keep your traffic pure. That means that remarketing pools won’t fill up with junk looking for free offers. They still reached your page or form with GENUINE INTEREST.

If you’ve wanted to try gift cards or have tried them before, try this tactic out.

Help interested people cross the finish line, instead of collecting people looking for freebies.

[Mark Gustafson @markpgus]

@BryantGarvin You’re the Man!

[ADWEAK @adweak]

BREAKING: New Study Finds, Despite Very Clear "Shop Now" CTAs, Most Consumers Shopping Whenever The Hell The Feel Like It

[Mark Gustafson @markpgus]

@CJSlattery Yeah not saying it happens but I mean what better way to get people back than causing an issue that they were helping with lol.

[Mark Gustafson @markpgus]

@CJSlattery 😂

[Mark Gustafson @markpgus]

@PPCKirk @RichardFergie The one that married into a rich family seems like the most sure path to me lol

[Mark Gustafson @markpgus]

@BryantGarvin 😂

[Mark Gustafson @markpgus]

@duanebrown @AmaliaEFowler @wilcoxaj It’s not too bad out here.

[Mark Gustafson @markpgus]

@AmaliaEFowler @duanebrown @wilcoxaj I miss you all (besides AJ who I saw 3 days ago). Everyone come out to Utah and AJ and I will be your hosts. Book them all for Utah DMC!

[Mark Gustafson @markpgus]

@NeptuneMoon Julie I am so sorry :(. Thinking about you.

[Mark Gustafson @markpgus]

@WallarooMedia @ericdfarmer Congrats @ericdfarmer he’s the best boss I’ve ever had! Couldn’t think of a better leader.

[Mark Gustafson @markpgus]

@jordanfryco Same to you!

[Mark Gustafson @markpgus]

@ericdfarmer 😂

[Mark Gustafson @markpgus]

@TravelinTweeter @Prada Yes

[Mark Gustafson @markpgus]

@TravelinTweeter @NutellaUSA That’s probably it. I’m heading over there in a month for a ski trip and stopping a day in Milan. I’ll message you and see if there’s anything you guys did this time that I can’t miss 🤙

[Mark Gustafson @markpgus]

@TravelinTweeter @NutellaUSA I don’t know if it was the same for you, but I was shocked that no one was really there either. Like it’s kind of off the beaten path and doesn’t seem like a big attraction. Might have been timing since I was there in January.

[Mark Gustafson @markpgus]

@ericdfarmer HATE