Mark Subel

Digital Marketing @TwoWheelsMark (SEO/PPC, Paid Social), musician, urban design/planning enthusiast, & i like to ride my bicycle..

[Mark Subel @marksubel]

Glad we read the article on @sengineland about MCC phishing scams for @GoogleAds #ppc accounts, we just got one from that same company today! https://t.co/5C3DtW8NlI #ppcchat posting for more coverage of this and to help save your accounts from phishing.

[Mark Subel @marksubel]

Love when I'm on a call with a @googleads "rep" and they are reviewing internal documents for answers, on what seems to be a basic functionality question, but they don't know. #ppcchat #wereonourown

[Mark Subel @marksubel]

We wish @GoogleAds would sometimes use the same logic for negative keywords as they do for search queries. i.e. - if we add "rent" & "rental" as negatives, wouldn't google also know that "rents" is also a negative? apply the same logic. Never understood that. #ppcchat

[Mark Subel @marksubel]

Thanks to @MSFTAdsBuddy for getting 2 of our client accounts reactivated after they were suspended due to internal error in @MSFTAdsSupport. Thanks to @beyondthepaid for connecting us. Love #ppcchat ! Nice to see positive things happening from time to time.

[Mark Subel @marksubel]

@MSFTAdsBuddy @MSFTAdvertising I can't DM you since you're not following me

[Mark Subel @marksubel]

Is there anyone at @MSFTAdvertising that can help. We've had 2 clients in the same industry (floral), that cannot set up Bing Ads because of "violations of egregious policy" They have appealed and nothing. These are florists. We have no idea. Thanks! #ppcchat

[Mark Subel @marksubel]

@beyondthepaid @MSFTAdvertising @MSFTAdsBuddy Thank you Melissa! We have reached out to so many "reps" at MSFT Ads and no one can help. @MSFTAdsBuddy

[Mark Subel @marksubel]

@Pete_Bowen What did you do with the contact forms? “The contact forms had bulletproof spam prevention”

[Mark Subel @marksubel]

For those using Microsoft Bing Ads on smart bidding (tROAS), how does it typically compare in performance to Google Ads for the same campaigns? We typically see worse. Is that what #ppcchat folks see as well?

[Mark Subel @marksubel]

Appreciate the timely support reply @GoogleAds. 4.5 months is getting better. Thank you! #ppcchat #gooogleads

[Mark Subel @marksubel]

@gildner Glad I'm not the only one who feels the same. Make phone calls great again for sure.

[Mark Subel @marksubel]

Great to see that @GoogleAds will be providing more transparency for PMax campaigns. Long overdue: https://t.co/jhhD1yQxHU #ppc

[Mark Subel @marksubel]

@Pete_Bowen Great article! On point

[Mark Subel @marksubel]

@NathanK_TX Agreed. We can't do radius targeting anymore right now? This is crazy.

[Mark Subel @marksubel]

@theJoeShmow Yes, we can't do radius targeting, which is what our client wants.

[Mark Subel @marksubel]

Is there a way to report on Asset Group performance for PMax campaigns on Google Looker Studio Reports? #ppcchat

[Mark Subel @marksubel]

@nikkijumpfly @GoogleAds I figured, thanks. One of our clients is not happy about how frequent the Display ads are running, and there's no way to control it. @GoogleAds

[Mark Subel @marksubel]

Is there a way to add frequency caps to PMax campaigns in @GoogleAds ? #ppcchat

[Mark Subel @marksubel]

@CoreyKMedia Ha! Looks like my phone too. I haven't answered in several years. There must be a note on the backend to say - this guy never answers or something.

[Mark Subel @marksubel]

@JamieDigitall We're seeing higher than that on some of our eComm clients. A lift in lead gen CPC's as well. In some cases, more competition, in some cases not.