Logan Martel

Scales Checkout (Sr. Staff @ShopifyEng (C8) | MCS @GeorgiaTech)

[Logan Martel @martelogan]

My talk @strangeloop_stl just went live!

Check it out to learn how @ShopifyEng scaled a stateful & fair Checkout Queuing approach to sustain Flash-sale traffic bursts up to 5x our baseline arriving in the span of a single second ⚡️

[Strange Loop Conf @strangeloop_stl]

"A Commerce-centric Approach to Queuing Fairly at High Throughput" by Logan Martel @martelogan from Strange Loop 2022 https://t.co/rQk2KNXtvW

[tobi lutke @tobi]

Shopify is building the foundation for agentic commerce.

Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate.

It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it.

Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

[tobi lutke @tobi]

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial:

- Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s @Copilot.
- Shopify Catalog: low latency global product search across millions of merchants
- Universal Cart: shop from any store, anywhere, in one cart

With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations.

We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

[Logan Martel @martelogan]

Always impressed by my younger sister & proud of what she’s doing in EdTech

[Katrina Martel @katrina_martel_]

This year for #CSEdWeek, I stretched my ambitions and built an LED house with a Micro:bit! 🎄💡It was so fun and rewarding to design and build. I created a video to inspire fellow educators—check it out here: https://t.co/6FWueKD1j5

[Logan Martel @martelogan]

Ngl, this is the most fun bit of software I've played with in a long time: https://t.co/SMPqFqqUSa

[tobi lutke @tobi]

https://t.co/5P9qCy2QAM is the craziest, most magical thing on the internet right now. How is not everyone talking about this

[Logan Martel @martelogan]

Just our planetary scale Checkout doing the thing again worldwide 🌎 @SphereVegas

[tobi lutke @tobi]

Today we celebrate entrepreneurs everywhere in style. Online and on @SphereVegas 🤩

[Gil @gilgNYC]

BFCM is here! The real-time @Shopify BFCM Globe is live! 🤩 Watch sales live: https://t.co/Mbj05CksuD

I'm super impressed with the level of engineering that went into bringing this to life, so I sat down with @maca_graphics to learn more 👇

[Harley Finkelstein @harleyf]

Black Friday has ARRIVED & kicked off with a bang! Here’s what we are seeing on @Shopify so far:
- Peak sales per minute globally on US Thanksgiving hit $1.6M
- Avg cart price is $119.30
- Shopping small is still big

There is a lot to be optimistic about right now in retail.

[Logan Martel @martelogan]

Very cool to see external data prove what we’ve been building and optimizing in Checkout for years.

And all that before we’ve even mentioned “most scalable” 😎

[Harley Finkelstein @harleyf]

Shopify is the best-converting platform in the 🌎. Period. And… we can prove it.

Today, we're sharing results from a Big Three global management consulting firm, and the data speaks for itself: "Shopify converts up to 36% better than the competition and 15% more on average"

Not building with Shopify is now a competitive liability.
https://t.co/xuaK8u6zvQ

[Logan Martel @martelogan]

Retweeting Scott's story thread on my own tweet because the Flash history he tells was such a critical part of the journey to launch. The road to 𝘦𝘢𝘴𝘪𝘭𝘺 host planetary scale merchants was a long one, and owes to hundreds of bright minds across the organization.

[scott francis @planetscott]

The reason Shopify can handle sales like this is the result of years of building up their systems and learning many painful lessons. A brief thread…

[Logan Martel @martelogan]

@thecarlawright @planetscott 💯. We 𝗰𝗼𝘂𝗹𝗱 𝗻𝗼𝘁 have done this without you Carla 🙇‍♂️ . You are a huge force multiplier and your mark has been felt for years on several initiatives 🙏

[Logan Martel @martelogan]

@planetscott Scott! You are sorely missed ❤️ . I've told anyone who will listen ad nauseam how much we owe today's flash infrastructure to alum that have left. In Supreme's case: your name, @pushrax , and @thecarlawright are always the top mentions. Learned so much working together.

[Logan Martel @martelogan]

Killer to see the payoff for years of engineering

Smoothest Checkout in the world now proven on Shopify for the world's largest flash-seller 🏔️

[el rolio @elrolio]

In other news, SUPREME SS23 started off well. The @Shopify experience was so well done. Surprisingly so.

- single page checkout
- momentary queue
- worked with a variety of card types
- super fast processing

extra love on the queue handling, there is some magic there <3

[Logan Martel @martelogan]

@MKlonarakis Seems like the medical manifestation of https://t.co/SkX9y4d120

[youness @blanklob]

You never disappoint @harleyf, the big boys can now join @Shopify and Supreme leads the pack 🚀🚀

[Harley Finkelstein @harleyf]

First 2 wks of 2023 at @Shopify:
1. Launched our enterprise offering Commerce Components by Shopify
2. Released a brand new https://t.co/05FNYikDTA site
3. Removed ALL recurring mtgs of 3+ people - deleting ~10k calendar invites, saving ~76,500 hrs of mtgs
4. Brought over Supreme

[Logan Martel @martelogan]

@chrisinchcom @ShopifyEng Thank you ❤️! The old days in those small weekly syncs running load tests are among my favorite post-remote Shopify memories. Shipped so many platforms improvements from what we learned

[Logan Martel @martelogan]

Finally public. And ran smooth as butter 🧈

It's been a thrill driving this launch forward with hundreds of brilliant minds @ShopifyEng building the world's best-converting high-throughput checkout platform. Officially backing the world's largest OG Flash-seller 🚀 More to come!

[Harley Finkelstein @harleyf]

Fun fact: 2 years ago at a Shopify Town Hall [company all-hands] someone asked me what was one company I hoped to bring on board.

My answer was Supreme.

Today's the day. The biggest flash sale retailer & most epic streetwear brand has joined us.

Welcome to @Shopify Supreme👊

[Logan Martel @martelogan]

@ptolts @ShopifyEng Commerce never sleeps 😏

[Logan Martel @martelogan]

I'll give you this one #ChatGPT. Not bad