Mat Baxter

Hello, I'm Mat, an experienced agency, marketing and technology leader.

[Mat Baxter @mat_baxter]

Michael Farmer's upcoming book documents the intensive effort to dig @InterpublicIPG's global digital creative operation @HugeInc out of the industry's hole. Are there lessons for other agencies? https://t.co/502SEmYRDF via @MediaVillageCom

[Mat Baxter @mat_baxter]

What does the repeal of net neutrality mean for brands? https://t.co/ljCzYBtfMD

[Mat Baxter @mat_baxter]

Congrats to @robertbellamy for representing the UK at the Cannes Young Lions @Cannes_Lions #gorob

[Mat Baxter @mat_baxter]

Why Brexit will create "Adxit" in the advertising industry https://t.co/gZYDjhoFAq #brexit #adxit

[Mat Baxter @mat_baxter]

Brand health is determined by brand dynamism. The #D100 measures just that, w/ fascinating results. #IPGMBCannes16 https://t.co/wkd4csqqSM

[Mat Baxter @mat_baxter]

Excited to share my thoughts on @LinkedIn around #CannesLions. 2016 promises to be more dynamic than ever for #IPGMB https://t.co/HKY4GQIF63

[IPG Mediabrands @IPG_Mediabrands]

Check out @mat_baxter's @LinkedIn column on #CannesLions. An #Influencer for good reason! #IPGMBCannes16 https://t.co/vgp90sqay1

[Mat Baxter @mat_baxter]

@adamferrier @UMAustralia @AdNews Adam, I buy therefore I am.

[Mat Baxter @mat_baxter]

@rkbake @UMAustralia @AdNews Thanks Rosie, hope you guys have a great night!

[Mat Baxter @mat_baxter]

@UMAustralia Good luck at @AdNews tonight team, wish I could be there with you #AdNewsAOTY

[Mat Baxter @mat_baxter]

Counting down from 50 at the BRW Best Places to Work. At no. 30 and UM is still to be named… this is exciting. #brwawards #bestplacestowork

[Mat Baxter @mat_baxter]

@andrewpascoe no solid industry data that I know of. My guess is about 3 years and shortening inline with avg tenure of mktg directors.

[lukerhn @lukerhn]

Don't know how they're doing it, but #CourierMail's nightly JCDecaux billboard updates are impressive @… http://t.co/6hSwm3eUX9

[Mat Baxter @mat_baxter]

Love the movie TED. Absolute classic.

[Mat Baxter @mat_baxter]

@pauldovas thanks Paul. Autoplay is misleading by design. Simple as that.

[Adam Ferrier @adamferrier]

Great summary to date of the radio prank gone wrong. Never agreed with Jeff kennet more. http://t.co/hGH4Ay7R

[Mat Baxter @mat_baxter]

AA flight to LA now ordering passengers off plane to check hand luggage as no room onboard. Rudest and most disorganised crew ever #aarude

[Mat Baxter @mat_baxter]

Awesome view from ferry of Alcatraz and Golden Gate Bridge #sanfran

[Mat Baxter @mat_baxter]

@thisisblow nope just very poor photography by me.

[Mat Baxter @mat_baxter]

Only feels right to tweet from twitter HQ in San Francisco #twittertour

[Mat Baxter @mat_baxter]

http://t.co/O2An2SdA In person it's lying, but in texting, you can just call it a typo