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Wow
A $5M startup claims rare earth-free electric motor breakthrough 🤯!
> A Bengaluru-based deep-tech startup, Vimag Labs, has secured its 5th Indian patent for its proprietary Virtual Magnet Synchronous Motor (VMSM), a software-defined electric motor that eliminates the need for rare-earth permanent magnets used in conventional Permanent Magnet Synchronous Motors (PMSMs).
> The company says the motor can match PMSM performance without relying on rare-earth magnets.
> This technology is already being piloted with two-wheeler and passenger vehicle manufacturers, with plans to expand into light and heavy commercial vehicles, 200-600 kW industrial systems, robotics, defence, and advanced cooling systems.
> Vimag is backed by a US$5 million Series A funding round led by Accel.
This patent is the outcome of over 87,600 engineering hours," said Co-founder and CEO, Vimag Labs.
Future is accelerating!
A $5 million Indian startup just patented the motor every global automaker has been failing to build for a decade.
Bengaluru based Vimag Labs has been granted its fifth Indian patent for something called a Virtual Magnet Synchronous Motor, or VMSM.
It runs an electric motor without any rare earth magnet inside it.
Almost every EV today uses a Permanent Magnet Synchronous Motor. These have fixed rare earth magnets physically built into the rotor.
Vimag's motor does not. It creates and controls the magnetic field using software, power electronics, and control algorithms in real time.
The supply chain problem it solves is enormous.
• China controls about 91% of global rare earth refining and separation.
• China produces 94% of the world's sintered permanent magnets, the exact type used in EV motors.
• China holds only 35% of global rare earth reserves. Its power comes from processing, not from owning the minerals.
China has been using that control as a weapon.
• In April 2025, China imposed export controls on seven heavy rare earth elements and all related magnets. Exports collapsed and carmakers in the US and Europe were forced to cut production.
• In October 2025, China extended the rules to any foreign-made product containing 0.1% or more Chinese rare earth content, even if made entirely outside China.
• Prices outside China have spiked up to sixfold. EV makers report roughly $500 in added material cost per vehicle.
• Licensing approvals for European firms have fallen below 25% in some sectors.
Every major automaker has been trying to escape this.
Tesla switched to rare earth motors in 2017 and has said its next generation motors in 2026 will go rare earth free again. Stellantis and GM are funding Niron Magnetics, a US startup building iron nitrogen magnets.
Neither has said when it reaches production.
Valeo has been working on a rare earth free motor since 2022. And It is not expected to reach the market until 2028 at the earliest. Honda has announced its own funding into alternatives.
Vimag has already run 87,600 engineering hours on this, has active pilots with two wheeler and passenger car manufacturers, signed a manufacturing agreement with Jendamark, and is scaling toward commercial vehicles and industrial systems from 200 kW to 600 kW.
It is also building versions for robotics, defence, and cooling systems.
Now the part worth being careful about.
This is still a $5 million Series A company running pilots, not mass production. Motors that work in a lab or a pilot fleet do not always survive cost, durability, and efficiency testing at scale.
Software defined magnetic fields require heavy power electronics, and that adds its own cost and failure points. Valeo has been at this for four years and is still two years from market.
Analysts estimate the West would need 15 to 30 years to rebuild an independent rare earth supply chain.
Building a motor that does not need rare earths at all skips that entire problem.
#WATCH | Nashik, Maharashtra | A Nashik family was chased by a group of people for around 15 km after a woman resisted alleged sexual harassment. 9 accused have been taken into custody.
The story is way bigger than this. It’s not Vimag”s first patent. It’s their fifth. The performance matches or exceeds that of traditional rare earth magnets. They have some serious funding backing their research. And they are already in production.
VImag Labs blew my mind.
They've built what they call a Virtual Magnet Synchronous Motor (VMSM).
Traditional permanent magnet motors rely on rare earth magnets inside the rotor. These magnets are imported and expensive.
Instead of using permanent magnets, VImag's rotor contains windings that are electronically excited and precisely controlled through software. As current is induced and managed in the rotor, it behaves like a "virtual magnet" allowing the rotating magnetic field from the stator to drive the motor just like a conventional permanent magnet synchronous motor.
This means that the motor delivers the benefits of a permanent magnet design without actually needing rare earth magnets.
Their current prototype is rated for 6 kW continuous power, with a peak output of 10 kW and 48 to 58 Nm of torque. The initial target market is EVs (everything from two wheelers, three wheelers, buses, and trucks). They may also use them in compressors and ceiling fans.
The upsides are:
1. Lower cost.
2. Lower weight.
3. Smaller size.
4. Ability to control magnetic field.
5. Improved efficiency over PMSM.
6. Indigenous manufacturing and supply chain resilience.
The company has been working on this tech since 2020.
India Just Solved the EV Motor Challenge That Stumped Global Auto Giants 🇮🇳🔥
A Bengaluru startup has achieved what some of the world's biggest automakers have been chasing for years.
> Vimag Labs has secured its fifth Indian patent for its Virtual Magnet Synchronous Motor (VMSM)
> The motor eliminates the need for permanent rare earth magnets by generating magnetic fields through software, power electronics and advanced control algorithms
> China currently controls around 91% of global rare earth processing and produces 94% of the world's permanent magnets used in EV motors
> Beijing's export restrictions have disrupted global supply chains, pushing magnet prices sharply higher and increasing EV production costs
> Vimag has already completed 87,600 engineering hours, is running pilot projects with automotive manufacturers, and is expanding into commercial vehicles, robotics and defence applications
👉 If successfully commercialised at scale, this breakthrough could help reduce global dependence on China's rare earth supply chain and position India at the forefront of next-generation electric motor technology.
📌 Follow @_TheTathya for more such updates.
This is HUGE.
@vimaglabs has built an electric motor that removes magnets entirely.
Instead, it uses software to generate dynamic magnetic field - which then spins the rotor.
Vimag's motor already matches the performance of conventional motor.
In the future, they can basically improve the performance by providing an OTA update - just like your smartphones.
And since it only uses things like copper, steel and standard electronics - it can be built fully indigenously right here in India.
They are already testing their electric motor with two wheeler manufacturers and a three-wheeler powertrain supplier.
And they plan to ship 1,000 to 10,000 motors by the end of this year.
🚨 BIG REVELATION: Pakistani cricketers, delegation members & players like Shoaib Akhtar & Mohammad Asif used to traffic drugs into India on every tour.
In one reported case, they panicked and self-confessed. Their coach Bob Woolmer, who called out the trafficking, DIED under mysterious circumstances. 30% of TERROR ATTACKS were FUNDED by this drug money.
SC Freezes Bank Accounts of Parsvnath Directors & Issues Warrants
The Supreme Court has ordered the freezing of bank accounts of all managing directors, directors, and senior officials of Parsvnath Developers Ltd and Parsvnath Hessa Developers Pvt Ltd.
The court also stopped the companies from creating any third-party rights in the project.
Strong action has been taken against the builders for not following Haryana RERA orders. The court expressed serious anger over their continued failure to deliver flats and pay dues to homebuyers.
Key Points:
• Directors must appear personally before the Supreme Court on July 20. Non-appearance will lead to non-bailable warrants.
• The case is based on a petition by senior citizens Rita Tikku and Lokaish Tikku who invested their life savings in flats at Parsvnath Exotica, Gurgaon Sector 53.
• Court noted prima facie evidence of cheating, fraud, and siphoning of homebuyers’ funds.
• Homebuyers paid between 2003-2014 for flats promised in 36 months (by Feb 2013), but construction is still incomplete. No possession, no refunds despite multiple RERA orders.
• Haryana RERA had ruled in favour of buyers in 2021 with 9.3% interest, but builders ignored it.
• Court warned that local police and administration seem to be colluding or failing in their duties.
• Bailiff and police were not even allowed to enter the builder’s premises.
• Supreme Court directed Haryana Chief Secretary, DG Police, and others to strictly implement its orders.
The bench said the matter goes far beyond individual grievances and raises serious questions on the statutory enforcement mechanism.
This is a major win for homebuyers fighting for justice against real estate delays and fraud.
https://t.co/yyVlVGZPDl
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