Mathilde Høj

#SEO Manager @ TRANSACT Denmark, TikTok SEO wizard and BrightonSEO speaker

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that the user journey now spans multiple platforms before any purchase decision, sometimes starting on platforms like TikTok and Reddit before transitioning to search engines.

https://t.co/0hIBiKSTVq

[Majestic @Majestic]

Mathilde Høj (@mathoej) shares that today's AI search journey involves bouncing between platforms and refining prompts, but as AI improves, users will increasingly stay within one platform rather than switching back and forth.

https://t.co/0hIBiKSTVq

[Majestic @Majestic]

Mathilde Høj (@mathoej) recommends integrating with e-commerce, media, and social teams to ensure organic optimisation runs through all of your marketing activities.

https://t.co/0hIBiKSTVq

[Majestic @Majestic]

Mathilde Høj (@mathoej) believes that search is no longer a channel; it's a behaviour, which means that you need to adapt your entire marketing strategy to it and have a more integrated approach.

https://t.co/0hIBiKSTVq

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that people distrust Google’s results, seeing them as ads, while platforms like TikTok or Reddit offer authentic user-generated content and, at the moment, AI overviews promised trust but haven’t delivered as expected.

https://t.co/lwg4znYS3O

[Majestic @Majestic]

Mathilde Høj (@mathoej) believes that users start to avoid Google when they distrust the search results, as SERPs often show links, meta descriptions, and titles that feel like sales pitches.

https://t.co/lwg4znYS3O

[Majestic @Majestic]

Joining @CrystalontheWeb in this first hour is @BillieGeena, Joshua Squires, @mathoej, @chris_meabe, Laura Iancu, @Optimisey, @thatlinksguy, @mintcstudios, @MontseCano, @andy_frobisher, @SukhSingh84, @Giridja, @cathrynstormont, Lucia Dello, Sanja Markovic and @ranaabuquba!

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that TikTok tailors content to each user’s preferences, offering personalized results. In contrast, Google and Bing provide more generalized results that many users see when searching.

https://t.co/T2lAOIa4R2

[Majestic @Majestic]

We're excited to announce that SEOin2025 - your guide to navigating #SEO for the upcoming year!

Once again, we've teamed up with @DavidBain to bring you the very best actionable tips for 2025 from over one hundred SEO experts!

Find out more at https://t.co/V0xaiX8Uqc

[BiIIions Network @bililons_ntwk]

@mathoej is covering everything on #TikTokSEO and giving us tips to get useful data from the platform!

For now - view time is the key! Again, things come down to engagement and community building!

#SearchAndStuffAntalya #SearchnStuff

[Search ‘n Stuff @searchandstuff]

🚀📱 Ready to enhance your SEO game with the latest trends? We're excited to announce that Mathilde Høj (@mathoej), SEO Manager at TRANSACT Denmark, will be speaking at the Search 'n Stuff Antalya Conference 2024!

In this session, you'll discover:
•What TikTok SEO is and why it matters
•How to integrate TikTok into your overall SEO strategy
•Practical tips and tricks to maximize your reach on TikTok

Join us to unlock the potential of TikTok to boost your online presence: https://t.co/EAefLD5Edp

📅 11-12 October, 2024 📍 Akra Hotels, Antalya

#SearhnStuff2024 #SEO #TikTok

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that follower counts matter less on TikTok because most users scroll the For You page, not the Following tab, which means your followers may not always see your content unless they look for it.

https://t.co/T2lAOIa4R2

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that when optimizing for TikTok, you should target relevant keywords based on user searches and watch as TikTok’s algorithm ensures each video reaches the right audience on their For You page.

https://t.co/T2lAOIa4R2

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that TikTok tailors content to each user’s preferences, offering personalized results. In contrast, Google and Bing provide more generalized results that many users see when searching.

https://t.co/T2lAOIa4R2

[Majestic @Majestic]

Later today, we're talking to Isa Lavahun (@IsaLavs_), Mathilde Høj (@mathoej), and Alice Bull (@alicej_t) about TikTok SEO.

Come along to learn everything you need to know to dominate in Social Search and ask your questions to the panel!

https://t.co/T2lAOIa4R2

[Search ‘n Stuff @searchandstuff]

🎉 We are excited to announce that Mathilde Høj (@mathoej), SEO Manager at TRANSACT Denmark, will be speaking at the Search'n Stuff Antalya Conference 2024 on October 11-12!

Join us to explore the TikTok SEO strategies with Mathilde: https://t.co/62MwyJPqPz

#SEO #TikTokSEO

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that keyword research is crucial for TikTok SEO and that to succeed in the algorithm, you must include those keywords in your descriptions, profiles, captions, and spoken content.

https://t.co/xoVsPS7JkK

[Majestic @Majestic]

In this episode of #SEOin2024: Additional Insights, Mathilde Høj (@mathoej) shares that it's really important that when you make TikTok videos, you ensure you're hooking your audience within the first two seconds.

https://t.co/xoVsPS7JkK

[Majestic @Majestic]

Mathilde Høj (@mathoej) explains that the main thing TikTok users love about the platform is the uniqueness of the content on the platform, how the algorithm is tailored, and the For You Page, where all the content is tailored to each user.

https://t.co/xoVsPS7JkK

[Majestic @Majestic]

Don’t forget about TikTok SEO!

Mathilde Høj (@mathoej) believes that TikTok is the future platform and future search engine for Generation Z, so it is very important not to overlook TikTok in your SEO strategy.

https://t.co/xoVsPS7JkK