Matt Duhon

Building AI things

[Matt Duhon @mattduhon]

“The mass of men lead lives of quiet desperation”
-Henry David Thoreau

Go do something BIG today...

[Matt Duhon @mattduhon]

@CoachDanGo @marclou I built something similar a few months ago on top of Resend and deliverability was incredible. +99% after validating emails.

Def worth a try!

[Matt Duhon @mattduhon]

@salesburner2025 @codyschneider Yeah that’s fair. Reply rate was not good, if I’m honest. I only ran one test to optimize for replies and it was less than 1%. About 1k emails.

[Matt Duhon @mattduhon]

@codyschneider That was a year ago. Your way will supercharge targeting even more...

[Matt Duhon @mattduhon]

Big agency owner told me about a year ago to stop trying to optimize via targeting and put "targeting text" in the creative itself .

Literally call out who you want to target by adding a text overlay or adding the text to a static image ad.

Let the AI figure it out from there. CAC dropped

It's so good now

[Matt Duhon @mattduhon]

@yongfook Same here

[Matt Duhon @mattduhon]

Dude lets go. I've learned a ton from your content and would be honored to share. To answer your questions:

Brand new domains, 1 or 2 inboxes warmed up (Instantly - forgot about that). The rest were cold from the start. Was testing to see if I really needed warm up.

Warmed up accounts did perform better

Deliverability is insanely good when not sending too many up front. 97-99% delivered. Start small, scale predictively each day. Open rates without spam reports are the driving factor here. Make sure people are opening and you wont go to spam and you can scale fast. I got to 300 per domain, per day after a month. 10 domains.

No accounts smoked

Platform does not care. Pro resend account.

My total volume landed at about 5k per month on about 50-60 a month of spend.

I got really good open rates by sending them personalized reports specifically about their business. Claude and OS models.

Mistakes I made:
My CTA was not good enough for this project
I gave too much value in the report and did not provide a good enough reason to click
Basic marketing things I could have don better, but I was really just doing this to get good at cold email.

Hope this helps man! DM if you want to connect!

[Matt Duhon @mattduhon]

Who knew changing the name to Gulf of America would have this effect

[Matt Duhon @mattduhon]

Are people really falling for this?

[Numa @Numalunah]

Got hacked yesterday. The link came from inside Claude chat.

I was installing a transcription app. Claude sent the download link, and I pasted the command into the terminal. It all looked legit.

It wasn't though.

It was a copycat site bundling malware. It ran instantly, tried to take everything from me.

Nothing sensitive got out. So I wiped the laptop and rebuilt clean.

But here's the scary part.

Restoring from the backup, I found a poisoned SKILL.md for Claude Code.

It looked exactly like my own writing style guide.

But buried inside:

it had instructions to silently re-download the malware and steal my credentials every time the AI loaded it.

If I'd restored that one file, my new clean laptop is owned on day one.

What saved me:

I read every skill, hook, and config file before letting the AI touch them.

Two lessons here:

AI assistants will hand you links they never verified. Check before you paste.

And AI agent files are executable code now, disguised as notes. You have to read them.

Stay safe out there.

[Matt Duhon @mattduhon]

@bmpennington @irentdumpsters Probably means they are pitched a lot more than other niches.

[Matt Duhon @mattduhon]

AI can accelerate growth.

If this is true, companies will hire more people who know how to use AI to further accelerate growth.

[Matt Duhon @mattduhon]

Been a trend for 150 years. To say it will stop now is insane. Especially when you look at the size of the middle class.

[Matt Duhon @mattduhon]

Been a trend for 150 years. To say it will stop now is insane. Especially when you look at the size of the middle class.

[@jason @Jason]

This is going down to $25m in under 18 months… then $10m and finally $3m

[Matt Duhon @mattduhon]

@TheDrugMoney Thought you were calling us retarded for a second..

[Matt Duhon @mattduhon]

So close…

[Unitree @UnitreeRobotics]

Unitree Super Athlete AS2-W 😉
Fluid movement, compact yet exceptional. Supports a continuous 16kg payload, with 30+ km unloaded driving range

[Matt Duhon @mattduhon]

I think super niche AI accounting/bookkeeping apps could be incredible businesses.

Load up a specialized agent that knows everything about a hyper-specific business and sell into that community.

[Matt Duhon @mattduhon]

Once AI matures, it will be obvious that we never actually needed websites.

We only needed the answer.

[Matt Duhon @mattduhon]

Claude does 90% of this today.

[Lucas Thunderhawk @lucathunderhawk]

Introducing Honen

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We're ensuring no person or company gets left behind

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[Matt Duhon @mattduhon]

OpenAI and Anthropic have to go public soon or else they will miss their window.

Open source is too good for them to wait…

[Matt Duhon @mattduhon]

Open source AI models are going to win in the end.

Eventually they will close the gap enough for more and more companies to not need closed source.

This will suck the air out of the room and revenue to closed source will slow.

The obvious choice is to run your own model and just pay for compute.