Matt Stark

building AI systems for SMBs. formerly ran ops for $0-$175M DTC brand.

[Matt Stark @mattstark]

@MediaKing

[Matt Stark @mattstark]

@thomasmahler this is very cool and i love that you mention split screen with you son. what did you use to build this?

[Alex Hormozi @AlexHormozi]

Options only have value when used, not stored. At some point you need to make a trade and go all in.

Leila’s letter to the entrepreneur females who ask her how she’s gonna balance.

TLDR: she isn’t.

[Leila Hormozi @LeilaHormozi]

A lot of women reach out to me asking how I'm going to "do it all" now that I'm having a baby.

My honest answer: I'm not.

I wanted to write this because so many moms tell me they feel like they're failing because they don't have it all at once and it really breaks my heart.

The last twelve years of my life went into building my business and building myself into the leader I am. I'm proud of that. I don't expect myself to put in the same effort over the next ten. Could I? Sure - I could hire every nanny and every service money can buy and keep running at the same pace. I just don't WANT to.

I really want to actually raise my kids and build a family, so I will be making a tradeoff.

It is a fact, not opinion, that you can’t have it all at the same time.

Why: MATH. Depth takes time, and time is finite.

At some point we all have to decide - of the things that matter to me - WHICH MATTERS MORE…NOW.

And then we make a trade.

When you have finite resources, you need to decide where you allocate them against unlimited options. Determining that something is important, but less important TO ME, RIGHT NOW, is not setting. It’s making a decision based on priorities.

Everyone has the ability to make these choices, they're just hard because you feel like you're telling yourself, and everyone who looks at you, that something is not important because you're not prioritizing it. That’s untrue. You’re just saying it's not AS important TO ME, RIGHT NOW.

We work so hard to create optionality in our lives. But having optionality - in and of itself - is not valuable.

Options are only valuable when exercised. And when you exercise those options, you need to walk through one door, which by definition (sometimes), means you cannot walk through another.

We make a commitment by eliminating options. And all the best parts of life sit on the other side of eliminating options and going all in.

When you get married, you eliminate the option of other partners.
When you have kids, you eliminate the option of not having kids.
When you buy a house on the beach, you eliminate the option of having a house on a mountaintop. It doesn't mean you don’t like mountain tops. You just decided that this was more important to you now.

Some decisions are reversible. Others aren't.

To me, right now, I want to have a child and I want to be a present mother. It’s not the choice that everyone will make, or should make - do whatever you want. This is the choice that I’m making. For me. Right now.

And I want every woman who reaches out to me asking what I'm going to know. Because I think the willingness to make a trade prevents you from settling. Because without making a conscious choice, a trade off will be made no matter what - but it won't be based on what we deemed most important, but by what the world around us deemed most convenient. And that might not be what we want most.

This has been pulling on me for some time now and I didn't get a chance to sit down and write it.

TLDR: I will not have it all. I will have what I want most at that time. And that’s perfectly fine with me. I hope you do the same - whatever that is for you.

[Lovable @Lovable]

Lovable can test your app like an actual customer would, without any manual flows, before you publish.

Just ask: "Test the signup flow, including what happens if someone enters an invalid email or password.”

[Matt Stark @mattstark]

@kaiarhodes @anatar Love this. Organic cotton options?

[Matt Stark @mattstark]

@marclou How much success do you attribute to your X following?

[Matt Stark @mattstark]

@PaulSalvage @eliana_jordan Most business owners are non-technical. Regardless of how easy it is, they just don’t want to do it.

[Matt Stark @mattstark]

@BowTiedBroke It's called vision. Most people don't have it.

[Matt Stark @mattstark]

@chrishume_ Real and true 💯

[Matt Stark @mattstark]

@benjitaylor Please update the keyboard on iOS ⌨️

[Matt Stark @mattstark]

@ComputerLove_ please bring this back @Toyota

[Sean Frank @Seanfrank]

Sell everywhere.

Tik tok shop is now 6 figures a month for me.

Target .com. Walmart marketplace. Wholesale accounts. Buying groups. Restricted and gated channels. Whatnot. Amazon. Shopify of course.

Sell everywhere.

Get your products where people are, next to buy buttons.

Revenue solves all your problems.

[Modern Notoriety @ModernNotoriety]

Hanes is reviving its premium Heavyweight line for FW26

[Matt Stark @mattstark]

@JamesonCamp Perfect is assuming people know exactly what they want.

Most people don’t.

[Fan Commentary: Joe Rogan Recaps @JoeRoganRecaps]

Joe Rogan gets so excited when sunlight expert Rowan Jacobsen tells him coffee is the best supplement that exists today:

ROGAN: “Is coffee actually good for you?”

JACOBSEN: “Coffee is SHOCKINGLY good for you. It’s crazy how powerful the evidence is.”

ROGAN: “I’ve read that it’s bad for you, but I dismissed it because I’m biased. I love coffee. It tastes too good and feels too good.”

JACOBSEN: “It’s the best supplement in the world.”

ROGAN: “Really? What makes it so good?”

JACOBSEN: “It improves mitochondrial function. I think caffeine is a major part of it, but coffee contains other compounds too. Tea doesn’t seem to deliver the same benefits.”

ROGAN: “That’s interesting.”

JACOBSEN: “Plants actually produce caffeine to kill insects. It makes their mitochondria run completely out of control until they basically blow up.

Humans have systems that slow down that reaction, so we get the energy boost without the explosion. It helps us produce energy more efficiently with less wear and tear.”

ROGAN: “That’s all I needed to hear. I’m in. I love coffee and I’m never giving it up.”

[TBPN @tbpn]

"We're about to see the explosion of analog."

@garyvee wants to open a restaurant that makes you check your phone in at the door and seats you at communal tables.

"Extreme AI is creating extreme analog. I think it's a barbell."

"I could not be more interested in physical retail, event-driven businesses, in concerts and venues."

"There are a lot of interesting non-digital realities that are coming as a countermove to the insanity of AI advancements."

"We're literally within a half decade of not believing a single video that's on the internet. In 5 years, if we're having this interview, most of the audience is trying to figure out if we're real or not."

"That is very real, and has substantial counter-opportunities."

"Any real entrepreneur, they're not crying about AI killing them. They're curious about how AI at scale is going to create opportunity for them."

[Gary Vaynerchuk @garyvee]

You know what's about to explode? Analog. The real world.

[Ethan @ethanabuck]

There is NO platform that comes CLOSE to X.

1. Have a product idea
2. Watch it stagnate on Kickstarter for ~15 days
3. Make ONE post on X + $10 boost
4. Reach 2.8M + people
5. Childhood heroes engaging (@elonmusk, @pmarca, @mhp_guy )
6. Raise $30k +

$10. One post. No other platform comes close.

[Matt Stark @mattstark]

@SWGalacticRacer Switch 2 when?