Matty

Building AI visibility audits: how popular AI’s describe your business. Posting what I find.

[Matty @mattybuilds27]

@albertolco88 @MetaMask @iota @letgo Hi Albert! I'm Matty, I'm 17 and I'm building audits for law firms around how ChatGPT and Google AI describe them. Always up for connecting with other people building in public. What’s been your best way to find early users?

[Matty @mattybuilds27]

@doooyle Congrats man, that’s huge. I’m doing audits for law firms and im at the services-first phase too. I’m trying to leverage LinkedIn, and im commenting on marketing directors and managing attorneys posts. How do you think this compares to the cold outreach you used at first?

[Matty @mattybuilds27]

Have you ever searched your own business name in ChatGPT or Google’s AI to see what it says? I’m curious what people find. Happy to run a free check for a few firms if you want one.

[Matty @mattybuilds27]

In August I tested how ChatGPT and Google’s AI describe an established personal injury firm. The site’s setup and basic info was fine. The AI answers were where problems started.

[Matty @mattybuilds27]

Here are some things I learned from this process. 1. AI answers change between runs, so one test proves little. 2. Check the source before claiming anything. 3. Date and save your screenshots. 4. Wrong answers often trace back to one outdated or unrelated source.

[Matty @mattybuilds27]

@CrispGrowth What’s the biggest change in search the firms there are asking about, AI answers or ads?

[Matty @mattybuilds27]

@FwdLawyerMktg Quality over quantity makes sense. One 2026 study found AI answers for legal queries lean heavily on directories like Avvo and Justia. Have you noticed that with clients?

[Matty @mattybuilds27]

@AD_ESQUIRE ChatGPT ads for lawyers is a big shift. Have you seen firms check what ChatGPT already says about them organically before spending on ads?

[Matty @mattybuilds27]

@EricMElliott Good framing. Does the answer change how you think about search and AI visibility for a high-value firm versus a high-volume one?

[Matty @mattybuilds27]

@jayexlaw Interesting that AI search is part of the system. How do you check what ChatGPT or Google AI actually says about the firm afterward?

[Matty @mattybuilds27]

I’m thinking about transitioning my business to audits for law firms. I started by checking how ChatGPT and Google AI describe a 3 office law firm. They listed false info everywhere such as conflicting phone numbers and cities the firm doesn’t serve. I’ll share what I found.

[Matty @mattybuilds27]

I started building an AI intake assistant for small law firms this week. What I have it doing right now is answering questions, capturing leads, and flagging anything urgent, 24/7. Aiming to land my first paying client by the end of the month. I'm documenting the process as I go.