Maxim Melnik

Head of ASO at RadASO
Founder of ASO Busters community - #AppleAds #UserAcquisition

[Maxim Melnik @max_melnik22]

@shotlingo Apple has simply started showing that SAP is below 40 and transferred it.. This had been hidden since last fall.

[Maxim Melnik @max_melnik22]

Is Apple bringing SAP back? 👀

Since Oct 23, more US App Store keywords have SAP scores above 5, especially in the 20–59 range, according to https://t.co/jJ1ByLUczN.

Are endless SAP 5s finally going away? 🤞

Via ASO Busters community 👇
https://t.co/GEAw7wcuVx

#ASO #AppStore

[Maxim Melnik @max_melnik22]

@Thomasbcn @alpennec @phlpcrlsn @camjodev @AppStore Yes, but it was fixed

[Maxim Melnik @max_melnik22]

🚫 Don't A/B test App Store headers in PPO

Header only on the product page? Users can install right from search without ever seeing it, and PPO doesn't show Page View → Download CVR.

Ship it live instead, or add the header to Search Results too.

#ASO #AppStore

[Maxim Melnik @max_melnik22]

🚨 New App Store Connect assets are rolling out!

🆕 Headers for Product Pages & Search Results
🎨 Headers for CPP and PPO
📱 Dedicated iPhone Duo screenshots & previews
📚 Asset Library — upload assets in advance and reuse them

#ASO #Apple #AppStoreOptimization #App

[Maxim Melnik @max_melnik22]

ASO Case: PHOTO EDITOR

Store: App Store
Category: Photo & Video
Market: Worldwide

A fan-photo editing app competing in a highly competitive global niche.

Results in the charts (search only):
🔥 Impressions +4x
🔥 Downloads +3x

#ASO #AppStopeOptimization #Apple #AppStore

[Maxim Melnik @max_melnik22]

Screenshot size for the new iPhone Duo

#Apple has unveiled the new foldable iPhone Duo, which features both an outer and an inner display.

Screenshot size
1398 × 2034 pixels
2034 × 1398 pixels
(outer display)

2007 × 2853 pixels
2853 × 2007 pixels
(inner display)

#ASO #iPhone

[Maxim Melnik @max_melnik22]

🌟 App Rating DOES Matter

Apptweak’s 2026 ASO benchmark:
1/ Apps with 4.3–4.4+ ratings tend to rank for more Top 10 keywords.

Higher rating → higher trust → better CVR → more installs → stronger organic ranks.

2/👀App Store & Google Play predominantly Feature 4.4+ apps.

[Maxim Melnik @max_melnik22]

🍏 WWDC 2026 — #ASO update

New Creative Assets system:
🎬 Header creative (video/image) — now for ALL apps. Works in CPP.
🔍 The same banner in Search Results — instead of screenshots.
🗂️ New Asset Library: upload creatives separately from the build.

#Apple #AppStore #App

[Maxim Melnik @max_melnik22]

ASO Case from my team: From 0 impressions → 600 impressions per day

Store: #AppStore
Category: Shopping
No black ASO

How?
- continuous metadata iterations
- scaling across localizations (full list here https://t.co/4czbW6sB1P)
- expanding beyond core countries

#ASO #App

[Maxim Melnik @max_melnik22]

@alpennec I understood that they would simply give through the API what we already see in Insights

[Maxim Melnik @max_melnik22]

#Apple expands #AppStore with 11 additional localizations

India: Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu

Slovenia: Slovenian

Pakistan: Urdo

Available localizations by Country is here - 🔗 https://t.co/4czbW6sB1P

#ASO

[Maxim Melnik @max_melnik22]

It looks like #Apple rolled out the second #AppleAds placement across all countries starting today

#ASA #AppStore #ASO

[Maxim Melnik @max_melnik22]

#Apple has updated the App Store Connect analytics interface. It is now located in the Apps section under the Analytics tab.

And as @Thomasbcn mentioned, we finally have multiple filters 🙂

[Maxim Melnik @max_melnik22]

In the new Insights report in Apple Ads, you can now see Daily Search Term Impressions Share across all ad positions.

Since the First Ad Position share is broken out separately, it’s easy to estimate how many impressions the new third placement is capturing.

#ASA #AppleAds #App

[Maxim Melnik @max_melnik22]

Adapty has released its “State of In-App Subscriptions 2026” report.

I really liked how the information is presented here. RevenueCat also does a great job, but this format felt particularly clear to me.

Source: ASO Busters Discord 👉 https://t.co/afhCYn9xtU

#App #AppStore

[Maxim Melnik @max_melnik22]

Appl Ads:
There will be a breakdown of Impressions share by ad position

#Apple #AppleAds #ASA #AppStore #ASO

[Maxim Melnik @max_melnik22]

@Thomasbcn Good point. So, we should always launch some kind of event.

[Maxim Melnik @max_melnik22]

The promised 2nd #AppleAds placement in Search results has started to appear in the UK after the 1st organic position.

Just a reminder — 1st in the UK + JP, then the rest of the world within a month.

News taken from ASO Busters (https://t.co/afhCYn9xtU)

#Apple #AppStore

[Maxim Melnik @max_melnik22]

🍏 Apple will remove the CPA cap from #AppleAds

We have to use the Maximize Conversions instead.

Well, we used CPA Cap solely for Discovery campaigns. So, perhaps this will be a new, higher-quality approach?

#Apple #AppStore