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After questioning the experience around sport betting a while, I found myself doing something I didn't initially intend to do.
I started imagining what it could look like if it were different.
Not necessarily a completely different kind of betting.
Not a new way to place a bet.
Just a different experience around it.
I kept coming back to the things I had already noticed.
The prediction before the match.
The conversations around it.
The anticipation.
Following what was happening.
Checking the score.
Reacting when something unexpected happened.
Sharing a moment with someone.
All of these things already existed.
I wasn't trying to invent them.
I was just wondering what would happen if they were treated as part of the experience instead of things that happened somewhere outside of it.
That thought made me look at the idea differently.
What if having an opinion about a match was part of the experience?
What if I could express that opinion before the match and then come back to it afterwards?
What if the people I normally have these conversations with could actually be part of that experience?
What if I could see what other people were thinking about the same match?
Not because I needed someone to tell me what to predict.
But because sometimes the prediction itself is interesting.
I might be completely convinced that one team is going to win.
Someone else might be just as convinced that I'm wrong.
And instead of that conversation disappearing into a private message, it could become part of the experience around the match.
I started imagining a place where the sports conversation wasn't separate from the prediction.
Where the match wasn't just something happening in the background while I waited for an outcome.
Where the people following the same match could actually be part of what made the experience interesting.
The more I thought about it, the less I saw the problem as being about adding more things to a betting platform.
It was more about changing what the platform was designed to be.
What if it wasn't only a place I went to place a bet?
What if it was a place I wanted to visit because something interesting was happening around the sport?
A place where I could see what people were saying.
Share what I thought.
Follow a prediction.
Check what was happening.
Come back after the match and see how everything turned out.
The bet could still exist within that experience.
But it wouldn't have to be the only reason I was there.
That distinction became important to me.
Because I wasn't imagining a platform that simply had more features.
I was imagining a different relationship between the sport, the prediction, the people, and the experience around them.
And somewhere in that thinking, I realised I wasn't just asking βWhy is the experience like this?β anymore.
I was starting to ask:
βWhat could this experience become?β
This is becoming more than a question in my head.
I thought about something that had happened to me a few times around sports betting.
The more I paid attention to the experience, the more I realised that the bet itself was only one part of it.
There was the opinion I had before a match.
The conversation that came from it.
The anticipation of seeing whether I was right.
Following the match.
Checking the live score.
Following updates.
Reacting to what was happening.
And sometimes, sharing those moments with someone else.
What I found interesting was that all of these things felt like one experience to me, yet they were happening across different places.
The bet was on one platform.
The match could be somewhere else.
The live score somewhere else.
The conversation somewhere else.
I was moving between all of them, even though, in my mind, they were all connected.
That made me question the experience itself.
Why is the betting platform primarily centred around the bet when so much of the experience around that bet happens elsewhere?
Why does the platform know what I've placed, but not the thoughts, reactions and conversations surrounding it?
Why does something that feels like one experience become fragmented across different places?
I don't know if there is a simple answer.
There may be good reasons why the industry has evolved this way.
There may be things I'm not seeing yet.
But those questions became interesting enough for me to look beyond the bet itself.
Because the more I thought about it, the more I realised that what interests me isn't simply placing a bet and seeing the outcome.
It's everything around it.
The prediction.
The anticipation.
The uncertainty.
The interaction.
The reaction.
The memory that comes from it.
And that made me look at sports betting less as a transaction and more as an experience.
And somewhere in that line of thinking, the idea of AltitudeX started taking shape.
Seeing the X Games bring together so many different sports is interesting.
It actually reminds me of the @MoonPay Γ @XGames partnership announcement.
Different sports, different cultures, different audiences, but one thing connects them: the experience.
Tempted to create another π½οΈπ
A creative mind always asks why.
An innovative mind always asks how.
A builder asks both.
It takes creativity to see what could be different, and innovation to figure out how to make it different.
I've always found it interesting how much emotion can come from watching a football match.
Sometimes, before the match even starts, you've already started imagining how it's going to go.
You pick a side. You look at the players. You make your predictions. You tell your friends what you think is going to happen.
And if you have a friend supporting the other team, it becomes something else entirely.
Now there's someone to argue with.
Someone to challenge your prediction.
Someone to tease when things aren't going their way.
I experienced a lot of this during the World Cup.
I had a friend who supported a team I didn't want to see succeed, so whenever my team was playing, I'd post something about it. He would respond with his banter, and when his team was playing, I'd do the same to him.
Sometimes we'd start talking before the match even began.
Then the match would start, and the conversation would continue.
A goal would happen and one of us would immediately message the other.
A missed chance would become another reason to argue.
A comeback would suddenly give one person something to prove.
Sometimes we'd update our statuses just to get a reaction.
And at some point, I realised we weren't simply watching football anymore.
We were experiencing it together.
Even though we weren't in the same place.
That's what stayed with me.
The match was only one part of the experience.
There was everything happening around it too.
The anticipation before the game.
The predictions.
The banter.
The conversations.
The reactions.
The people you experience those moments with.
And sometimes, those moments are what you remember long after the match is over.
That made me start paying closer attention to how people actually experience sports.
Not just what happens on the pitch, but everything that happens around it.
And that became one of the things that shaped the thinking behind AltitudeX.
At first, I saw AltitudeX as something people could experience as a game.
But the more the idea developed, the more I realised there was something bigger here.
So I'm looking beyond just making it playable.
I'm thinking more about the experience itself, and what it could become.
Still refining...
A few weeks ago, I posted about AltitudeX for the first time.
Since then, I've spent quite some time thinking about it, refining the idea and trying to understand exactly what I want it to become.
It's actually an idea that came from a few things I noticed about the sports betting industry and, more importantly, from some experiences I've had myself.
I know some people might be wondering what a Web3 guy is doing with an idea around sports betting.
Fair question.
There's actually a story behind it.
And I think it's a story worth sharing.
So from here, I'll be sharing it bit by bit.
A few weeks ago, I posted about AltitudeX for the first time.
Since then, I've spent quite some time thinking about it, refining the idea and trying to understand exactly what I want it to become.
It's actually an idea that came from a few things I noticed about the sports betting industry and, more importantly, from some experiences I've had myself.
I know some people might be wondering what a Web3 guy is doing with an idea around sports betting.
Fair question.
There's actually a story behind it.
And I think it's a story worth sharing.
So from here, I'll be sharing it bit by bit.