Max Cowan

Senior SEO Manager @ EverCommerce📍Tampa Bay

[Max Cowan @maxcow_]

Expert guide to image alt tag optimization.

Step 1: look at image
Step 2: write down what you see
Step 3: repeat

#SEOTips

[Lily Ray 😏 @lilyraynyc]

There are way more than 3 intents in SEO 😅

[Brodie Clark @brodieseo]

Very useful for SEO professionals: a new Google Data Studio template (based on GA4 data).

@cbrodzky has gone ahead & shared a free @mediasesh template that you can use for your client reports.

Make sure to create your own copy while it’s still available: https://t.co/C0jkaNiIms

[Lily Ray 😏 @lilyraynyc]

Yes, this tool is AMAZING. Go play around with it.

h/t @carlos_darko and @Olaf_Kopp for the inspiration

[Patrick Stox @patrickstox]

Hey y'all! I wrote about canonicalization. Surprise, it's a lot more complicated than just canonical tags, which are really called canonical link elements.

This is one of the most misunderstood parts of SEO. Check out https://t.co/rzLjVcNVUX or here's a thread with highlights:

[Glenn Gabe @glenngabe]

How to Connect Google Search Console to Google Analytics 4 and unlock two organic search reports

And if you connected GSC already, but it's now showing in the default reports in GA4, make sure you publish the Search Console Collection in your library: https://t.co/ZdJBGQ938F

[Daniel Cheung @danielkcheung]

Does #technicalseo scare you?

Have you been putting it off?

I hear you.
I see you.
I've got you.
Because I was you.

For all you "non-technical" SEOs out there, here's a shortcut to getting better with #techseo 👇🧵

[Max Cowan @maxcow_]

@Jammer_Volts 👋👋👋

[Max Cowan @maxcow_]

Go Nugs

[Dana DiTomaso danaditomaso.bsky.social @danaditomaso]

I've seen a lot of questions from SEOs on how to recreate the Behavior > Site Content > Landing Pages report from Universal Analytics in GA4. I am here to help! 🧵/1

[Aleyda Solis 🕊️ @aleyda]

If you want to start using GA4 to measure your SEO efforts, take a look at this comprehensive guide by @kseniakyslova from @SERanking showing where to find in GA4 what you already likely use in UA 👇👀🔥 https://t.co/BnHd88lBL7

[Eli Schwartz @5le]

A spreadsheet of content you plan to write over the next year is not an SEO strategy.

It's a content plan.

[Max Cowan @maxcow_]

"can you make a pivot table?" is the corporate equivalent of "can you do a kickflip?"

[Max Cowan @maxcow_]

@tlane207 @Nextdoor Nextdoor users are a whole different breed of social media crazy

[Yoast @yoast]

#YoastSEO is coming to #Shopify! 🎉 To celebrate, we’ll be hosting #YoastCon2022 - Shopify edition! Come see the BIGGEST NAMES in the SEO world lined up for you, and did we mention this event is free and you can attend from anywhere?! Sign up now! 👇🏼

https://t.co/xlZZ3cGUZg

[Glenn Gabe @glenngabe]

Site migrations can be risky, but when you combine multiple variables, it can get even riskier (and then it becomes harder to determine what's causing the issue). Good example from the latest hangout w/@johnmu. Site lost all Top Stories visibility after the domain name change:

[Max Cowan @maxcow_]

@5le I audited a boot rating affiliate site for $400. Took me about 8 hours.

[Max Cowan @maxcow_]

Reporting SEO on a weekly basis can often cause more harm than good. Don't sacrifice your long-term vision to course-correct natural short-term fluctuations!

[Chris Green @chrisgreenseo]

If the time of year has lead you to question your skills in #seo, this post may help.

I've collated a list of activities to download and appraise your confidence against to help build a development plan.

https://t.co/pEtnxByqDV

[Max Cowan @maxcow_]

@tlane207 @Station11onmax show is intense, man. i'm ready to move to the woods now.

[Jason Parks @Jason_Parks1]

I once had a 30-minute phone conversation with @glenngabe. He looked over my site and identified a thin content issue that changed the trajectory of our internal SEO efforts. It’s hard to put a monetary value on this type of knowledge.

1/