Fredrik Hallberg

[Fredrik Hallberg @mediamulle]

@bruceclarkprof @VisualCap My memory lane: Some of the best of my life.

[Fredrik Hallberg @mediamulle]

@vbalusseau You have found the black gate: You don’t - but someone else “knows” what customers are currently in the market. Enjoy your blind black back-seat ride. 😉

[Fredrik Hallberg @mediamulle]

@vbalusseau The discussion is really just about attribution (MTA & MMM). Without attribution we wouldn’t have these discussions.

[Fredrik Hallberg @mediamulle]

@adoseofjohn Intel Inside?

https://t.co/P9eP6kCZ1u

[Fredrik Hallberg @mediamulle]

@wiemersnijders @davetrott “Among all P:s - My P is the solution to all our problems.” 😉

[Fredrik Hallberg @mediamulle]

@John_G_Dawes When the traded currency is impressions, insertions and CPM:s nobody cares about reach and frequency.

[Fredrik Hallberg @mediamulle]

@colinalewis Have they controlled for selection effects and 1:st party misattribution? Did not find any data.

[Fredrik Hallberg @mediamulle]

Have anyone lately experienced ad inventory to be sold out? If yes, on what platform was ad inventory sold out and for how long? My question is sincere.

[Fredrik Hallberg @mediamulle]

@WallStreetSilv Loose change the 2:nd ed is the best edition and cut, but I can’t find it anymore. This one will have to do. Watch 1:44:20 in for WTC 7.

https://t.co/tFJxvm2HFP

[Fredrik Hallberg @mediamulle]

@adoseofjohn The more user accounts you bomb with pixels, the more sales you can claim to your platform. Back in the 90:s the attribution window for “cookie bombing” was set to 90 days.
Guess the old planes are back. Now labeled as “long brand campaigns”😉

https://t.co/m5nxTcKcV8

[Fredrik Hallberg @mediamulle]

@MnkeDaniel

[Fredrik Hallberg @mediamulle]

@saltis99 @ProfByron Value for money? 😉

[Fredrik Hallberg @mediamulle]

@saltis99 @ProfByron Or is that the essence of innovation?

[Fredrik Hallberg @mediamulle]

@BrianFeroldi https://t.co/mb7vcYjUp9

[Fredrik Hallberg @mediamulle]

@davetrott Here some context to also consider:
If the martech system can attribute sales from a served and viewable ad, does it mean the ad was seen?

[Fredrik Hallberg @mediamulle]

@John_G_Dawes In Sweden, the basics of marketing was once called: ”The economics of distribution”.

[Fredrik Hallberg @mediamulle]

@JPCastlin Focusing is about saying no.
FOMO is about saying yes. 😉

[Fredrik Hallberg @mediamulle]

@vbalusseau DOP-law in Kotler (1967): ”The distributions of scores for all needs overlap to such an extent that discrimination is virtually impossible”.. “No statistically significant personality differences between Ford and Chevrolet owners, or between owners of standard and compact cars.”

[Fredrik Hallberg @mediamulle]

@vbalusseau Often the distinction between old, lapsed and new customers isn’t easy. When does someone qualify as a new customer? Never bought before or just haven’t bought in the last 5, 10 or 20 years? Even for switchers of subscription services we need to be careful with our definitions.