MediaScience

Bringing Science to the Art of Consumer Research. Founded by @DuaneVaran.

#Beyond30
#NeuroDial
#NeuroQube

[MediaScience @MediaScienceLab]

Our NeuroDens in Austin and Chicago are ready to test the #DemocraticDebate tomorrow LIVE! Previous research has shown us that #biometrics and #facialcoding are superior to dials and surveys when testing political debates. We're looking forward to the results!

[Greenbook @Greenbook]

Gauging Voter Response with Biometrics @MediaScienceLab #biometrics #mrx #insights https://t.co/CBCvlAmPoi

[MediaScience @MediaScienceLab]

Why knowledge gaps in measurement are threatening the value of television advertising. @ArtieBulgrin dives into this crucial topic in the March issue of the Journal of Advertising Research.

https://t.co/fqZDQsP1o1

[Artie Bulgrin @ArtieBulgrin]

A recent Nielsen survey reported 45% of respondents watched TV while using digital devices “very often” or “always.” Lab studies from MediaScience find this “distracted condition” can reduce ad recall by up to half.

[MediaScience @MediaScienceLab]

Excited to be hosting a webcast session with @the_ARF on September 26th at 1pm EST. We'll be discussing challenges we all face in today's complex multi screen environment. Hope you can join us!

https://t.co/27PXdnHIUG

[MediaScience @MediaScienceLab]

MediaScience's @ArtieBulgrin had the honor of presenting this year's Erwin Ephron Demystification Award to Gian Fulgoni. #AxS2018

[MediaScience @MediaScienceLab]

Are you attending @the_ARF AUDIENCExSCIENCE? Don't miss our partners from @kargo speak about mobile video advertising. Wednesday, June 13th at 11:40am in the Holland room.

https://t.co/TL13RMV9KE

[MediaScience @MediaScienceLab]

Proud we helped support this great research agenda! Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials https://t.co/bzhgNKdH1C @DuaneVaran @Adweek @AmyRask1

[MediaScience @MediaScienceLab]

Congratulations @DuaneVaran, @dr_rkennedy, and team for the @the_ARF "Journal of Advertising Research" Best Paper Finalist Award! "What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads" We were proud to be runner up! #mrx

[MediaScience @MediaScienceLab]

Check out @DuaneVaran and @dr_MagdaThiel's winning paper presentation, "What a Shorter Ad Can (and Can’t) Do" March 28, at 3:30PM, @the_ARF’s #CxS2018! #mrx #consumerresearch

[MediaScience @MediaScienceLab]

@ArtieBulgrin of @MediaScienceLab urges researchers to mix old and new | via @warceditors https://t.co/cnTw6WGZUk

[MediaScience @MediaScienceLab]

If you are in Singapore for @nmsba "Standards in Neuromarketing" conference, check out @DuaneVaran presenting "Minimum Standards for a Proper Neuromarketing Practice" https://t.co/ErIefFsGrS

[MediaScience @MediaScienceLab]

If you're at the Media Insights and Engagement conference in Miami today, be sure to attend the roast of @ArtieBulgrin as he accepts the "Media Legend Award". @DuaneVaran @_MediaFusion

[MediaScience @MediaScienceLab]

Thanks to @ScreenvisionLLC for sharing our great research together at yesterday's @_MediaFusion Media Insights and Engagement Conference presentation: "How Environment Impacts Ad Recall and Messaging" @DuaneVaran

[MediaScience @MediaScienceLab]

Check out @DuaneVaran and @ArtieBulgrin today at the @_MediaFusion Media Insights and Engagement Conference.
https://t.co/3XOiWtQtlt

[MediaScience @MediaScienceLab]

We hope you're bringing in the New Year with loved ones. We will meet you in 2018!

[Jennifer @InnovaMap]

How To Create Your Visual Marketing Strategy | https://t.co/xpfJRn31lS #neuroscience #neuromarketing #visualcontent

[Neuro-Insight @neuro_insight]

Christmas Countdown - Day 12: Did you know all forms of content have their own unique brain signature - a Neurostate™. Matching the Neurostate™ of a TV commerical with that of a TV programme can increase memory encoding response to the commerical by 25%. #neuromarketing #brain

[Research-live.com @researchlive]

Social media has become popular among brands and in #mrx for providing access to ‘authentic’ conversations. But online and offline sharing work very differently, writes @bronwen_morgan https://t.co/tjf7j3Bkv8

[MediaScience @MediaScienceLab]

Emotion monitoring is getting more and more covert...
https://t.co/yR924zMSTX
@PaulEkman