Our NeuroDens in Austin and Chicago are ready to test the #DemocraticDebate tomorrow LIVE! Previous research has shown us that #biometrics and #facialcoding are superior to dials and surveys when testing political debates. We're looking forward to the results!
Why knowledge gaps in measurement are threatening the value of television advertising. @ArtieBulgrin dives into this crucial topic in the March issue of the Journal of Advertising Research.
https://t.co/fqZDQsP1o1
A recent Nielsen survey reported 45% of respondents watched TV while using digital devices “very often” or “always.” Lab studies from MediaScience find this “distracted condition” can reduce ad recall by up to half.
Excited to be hosting a webcast session with @the_ARF on September 26th at 1pm EST. We'll be discussing challenges we all face in today's complex multi screen environment. Hope you can join us!
https://t.co/27PXdnHIUG
Are you attending @the_ARF AUDIENCExSCIENCE? Don't miss our partners from @kargo speak about mobile video advertising. Wednesday, June 13th at 11:40am in the Holland room.
https://t.co/TL13RMV9KE
Proud we helped support this great research agenda! Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials https://t.co/bzhgNKdH1C @DuaneVaran@Adweek@AmyRask1
Congratulations @DuaneVaran, @dr_rkennedy, and team for the @the_ARF "Journal of Advertising Research" Best Paper Finalist Award! "What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads" We were proud to be runner up! #mrx
If you are in Singapore for @nmsba "Standards in Neuromarketing" conference, check out @DuaneVaran presenting "Minimum Standards for a Proper Neuromarketing Practice" https://t.co/ErIefFsGrS
If you're at the Media Insights and Engagement conference in Miami today, be sure to attend the roast of @ArtieBulgrin as he accepts the "Media Legend Award". @DuaneVaran@_MediaFusion
Thanks to @ScreenvisionLLC for sharing our great research together at yesterday's @_MediaFusion Media Insights and Engagement Conference presentation: "How Environment Impacts Ad Recall and Messaging" @DuaneVaran
Christmas Countdown - Day 12: Did you know all forms of content have their own unique brain signature - a Neurostate™. Matching the Neurostate™ of a TV commerical with that of a TV programme can increase memory encoding response to the commerical by 25%. #neuromarketing#brain
Social media has become popular among brands and in #mrx for providing access to ‘authentic’ conversations. But online and offline sharing work very differently, writes @bronwen_morgan https://t.co/tjf7j3Bkv8