Busy B2B SaaS founder?
Your best ideas are stuck in voice notes.
Your personal brand is invisible on X and LinkedIn.
And you’re drowning in product work + customer calls.
I see this every single day.
Can I trick my brain.
I'm not a psychologist.
Somewhere I read about human psychology.
That pain or losing something is a greater motivator
Than gaining something.
It isn't true I said to myself.
2 days later.
A notification popped up on my phone.
To renew my car insurance.
With a consequence of what I will be losing
Immediately without thinking much.
My hands reached out to the credit card
In my wallet.
Renewed my car insurance.
Was the car insurance helpful from the time I was driving.
Never ever I used the insurance.
But the pain of what happens
Sent a signal to my brain.
And made my hands take an action.