Menajem Benchimol

Research at Letter Leverage

[Menajem Benchimol @MenajemB]

Turpentine and @eriktorenberg are crushing the podcast content game.

• 21 shows
• 250K monthly views
• Interviewed giants like @balajis, @austin_rief, and @gregisenberg

Now they are expanding their business to newsletters.
But they have a few leaks in their funnel costing them $$$.

Problem

- Social Traffic + Newsletter = Weak Opt-In
- Current “Hook,” headlines, problems, and benefits could be stronger & more specific
- Too many steps to subscribe
- Welcoming email is weak
- No intro video
- Does not prime reader about next email
- Does not tell reader how to remove email out of spam

Solution

Customized Educational Email Courses

- Capture more emails, allowing you to attract more customers/clients/users
- Establish trust with customers/clients/users on autopilot
- Think of it as "The 5 biggest mistakes CFOs make in budgeting" vs. the vague "subscribe to our newsletter here" The goal here is to move your audience from social media ATTENTION to email-based RETENTION and CONVERSION.

Erik, I sent you an email if you want to chat.

[Turpentine @TurpentineMedia]

Turpentine is hiring a GM of Events, and a GM of Newsletters to help launch new business units for our growing media platform.

Currently, Turpentine��s core product is a podcast network. We have launched 21 shows to date that bring in 250k unique monthly listeners, and until now @eriktorenberg has essentially played the role of "GM of Podcasts" — building the playbook of how we launch, produce, monetize, and grow our shows.

We’re looking for someone to do the same for newsletters and events.

Learn more through the below JDs:
- GM of Events: https://t.co/CsyEyleXLU
- GM of Newsletters: https://t.co/hI5p4UnPuI

And apply by sending us your LinkedIn or CV, and a few sentences why you'd be a good fit: [email protected]

[Menajem Benchimol @MenajemB]

Exposing a @Priceline theft...

On May 31st, Priceline failed to notify me of a cancelled flight from Tel Aviv to Madrid on Air Europa, in violation of the FAA Reauthorization Act (PL 118-63) and US DOT automatic refund rules.

Air Europa canceled the flight abruplty without notice on May 17th, but until June 3rd, Priceline still showed it was confirmed.

I then spent 3-4 hours on the phone with them until I reached a manager who promised free rebooking on a recorded call. Which he mentioned I was not allowed to receive the recorded call due to privacy terms (something a previous supervisor lied to mw about)

Then Priceline broke this agreement in writing.

I paid out of pocket for a new flight.

I am writing this post to expose the outright theft, negligence, and deception and because I find no other source but to fight this injustice online.

@USDOT @FTC this is documented.

[Menajem Benchimol @MenajemB]

@ShaisTaub my mom used to teach the weekly parsha in spanish while challah baking.

it was magical and people really liked it

[Menajem Benchimol @MenajemB]

@ShaisTaub as the baal shem tov says: the more hashgacha pratit you notice, the more you get.

Rabbi Shais, I think you are the first to notice this. Makes me wonder what other historical hashgacha pratit stories you have to share :)

[Menajem Benchimol @MenajemB]

i quit alcohol for two years.
and introduced it back a few months.

what you call: "When you drink again after a long break, the hangover is a signal." is not factually correct.

in fact, i feel healthier because i only drink with intention (social gatherings, with friends), and 1-2 drink max.

And still have sharp mornings and more clarity.

I also have to say I workout 3 times a week, meditate/pray for the 1st hour in the morning, eat healthy, etc...

my point i am trying to alcohol with friends is healthy when done in moderation and it includes a healthy lifestyle.

[Menajem Benchimol @MenajemB]

@DanBilzerian he forgot anthropic, by dario amodei wh is jewish also ;)

[Menajem Benchimol @MenajemB]

@ShaisTaub have not deliberately consumed p*rn in 4 years.
bh your talks and eli nash helped me in this area a lot.

feel more chiyus in my life.

[Menajem Benchimol @MenajemB]

@GregMartinLive @chamath i also enjoyed the pop collapse deep dive.

the idea that having children is "celebrated" is certain cultures translates to higher fertility rates like in israel was mind blowing.

what was your most insightful part?

[Menajem Benchimol @MenajemB]

@yoniChanowitz @ShaisTaub and people say kaddish and the minian is patient and stays

[Menajem Benchimol @MenajemB]

@yoniChanowitz @ShaisTaub you think the kotel is the only place to find a miniam chabibi?

There are a bunch of shtibelachs that have miniami every 30 minute all over jerusalem

[Menajem Benchimol @MenajemB]

@ShaisTaub @yoniChanowitz move to eretz israel! problem solved :)

[Menajem Benchimol @MenajemB]

@SahilBloom underrated spiritual hack, post less pictures of yourself online

[Menajem Benchimol @MenajemB]

sometimes i feel sam altman and dario amodei created gpt and claude so the rest of the world feel how they feel inside

[Menajem Benchimol @MenajemB]

@SahilBloom food sensitivity test are not so acceptable in the medical field

[Menajem Benchimol @MenajemB]

Never has public awareness around population collapse been higher.

CC @elonmusk

[Chamath Palihapitiya @chamath]

https://t.co/VuXENDZHpc

[Menajem Benchimol @MenajemB]

I remember seeing @elonmusk tweet about it and be like wtf?
https://t.co/G4m4ie994n
Great analysis. As a single male, slide 25 - The Rising Trend of Sexual Inactivity in Young Men hit hard. Which illustrates how shocking the data really is . Reading this deep dive gave me awareness of this challenge and how it is a personal responsibility for each individual (if that's a value) to have more children. A MUST READ for every single male out there to take responsibility and procreate chabibis!

This is the best deep dive yet because it touches on the struggle of millions, few dare to articulate.

Thank you Chamath and LWM for sharing your wisdom.

[Elon Musk @elonmusk]

Population collapse continues to accelerate

[Menajem Benchimol @MenajemB]

@chamath hey @grok give me a sentiment of the comments here

[Menajem Benchimol @MenajemB]

@PBDsPodcast @patrickbetdavid lol. you are an foolish pbd. we will be fine. God is in our side and his name is not trump...

Look at history, the Assyrian, the Persians, the Greeks etc tried to destroyed us.

But we are still here.

[Menajem Benchimol @MenajemB]

@FrumTikTok That is so demasculating

[Menajem Benchimol @MenajemB]

@bryan_johnson hey @grok, So according to Bryan, sauna reduces microplastics that are in this body? Can you explain how? just sweat out the microplastics? heat destroys microplastics?

[Menajem Benchimol @MenajemB]

@chamath Hey @grok analyze the comments from this post and give me an alasys of the sentiment of the comments. Did they like the deep dive? what are their taekaways? did they think it was weak?