Merca-ITAM

Asociación de Estudiantes del ITAM apasionados por la mercadotecnia. Síguenos y entérate de las últimas tendencias, noticias y de nuestros eventos.

[Merca-ITAM @merca_itam]

Brilliant🤯
Congrats on introducing so much passion in our field!

[Guillaume Huin @HuinGuillaume]

Time to reveal everything there is to know about @McDonalds “As Featured In” campaign. Spoilers ahead. Thread below.

[Merca-ITAM @merca_itam]

We agree, insane👏🏼

[Moshe Isaacian @MosheIsaacian]

The devil works hard, but @Barbie’s marketing team is INSANE

Small visual thread of all their awesome work as of late:

[Merca-ITAM @merca_itam]

AI as a challenge for a brand. Genious execution. Tame the challenge, don’t fear it.

[Merca-ITAM @merca_itam]

Genios 👏🏼

[Vincenzo Landino 🏎️ @vincenzolandino]

This is big brain marketing. And a lawyers nightmare.

But wow this is so good 🔥

[Merca-ITAM @merca_itam]

🎅🏼🎄

[Daniel Murray @Dmurr68]

12 of the best Christmas ads

1. McDonald’s

[Merca-ITAM @merca_itam]

¡Qué producción! 🤩

[Andrés Vaca @Andres_Vaca_]

El nuevo anuncio de Nike es una LOCURA.

https://t.co/lFUoHfmD1m

[Daniel Murray @Dmurr68]

9 creative Halloween advertisements

1. McDonalds

[Merca-ITAM @merca_itam]

Únete al Seminario de Perspectivas en Mercadotecnia ITAM 2022.
En esta ocasión, tendremos a #SergioCaetano . Regístrate con el QR o en este link: https://t.co/0YGk4I34yv

[Merca-ITAM @merca_itam]

👌🏽 great read on rebranding

[Christina Garnett @ThatChristinaG]

A campaign isn't enough to fix what is wrong with some brands.

I shared my thoughts with @Adweek on why this misses the mark and what Victoria's Secret can do to truly show they have changed. https://t.co/7ab4T7pIdD

[Merca-ITAM @merca_itam]

❤️💇🏻‍♀️ iconic

[🇺🇦 David Griner 🇺🇦 @griner]

It was 1971, and McCann was in a tight spot: New client L'Oreal had spiked the agency's campaign idea amid legal threats from competitor Clairol.

Facing an urgent deadline, an art director and copywriter were sequestered in a hotel over the weekend until they could solve it...

[Merca-ITAM @merca_itam]

🔽🧊

[Chris Hladczuk @chrishlad]

YETI turned water coolers into a $5 billion brand.

How did they do it?

By turning a commodity into a status symbol.

Here are 4 lessons worth your time👇

[Merca-ITAM @merca_itam]

🤓

[Merca-ITAM @merca_itam]

🤯👌🏼

[ADWEEK @Adweek]

Shaun White, Mikaela Shiffrin and Nathan Chen come face-to-face with Jurassic World dinosaurs in campaign for the Winter Olympics. https://t.co/pC2FFbd7Go

[ITAM @ITAM_mx]

El ITAM está de luto.

Don Alberto Baillères, Presidente de la Junta de Gobierno del @ITAM_mx por 55 años y su generoso e incondicional mecenas -comprometido con el modelo de excelencia académica y humana del Instituto- ha fallecido.

[ADWEEK @Adweek]

Twitter's new OOH campaign showcases the power of pursuing your dreams. https://t.co/WhVB0jJ8kw

[anna melissa 🏀✨ @annamelissa]

y’all remember catch lobs not feelings? well it’s in @Forbes. 💀

also me. i am in forbes.

thank you @GoldieChan. 💚💙

https://t.co/aYSH2FlEzP

[Gabriela Cardoza @CardozaGab]

▕▔▔▔▔▔▔▏▕▔▔▔▔▔▔▏
Branding vs Marketing
▕▂▂▂▂▂▂▏▕▂▂▂▂▂▂▏

who you are, how you share
what you have your brand &
to offer & what promote your
you stand for product/service

[Merca-ITAM @merca_itam]

The history of Red Bull Marketing ��🏼

[Trung Phan @TrungTPhan]

Why does Red Bull own an F1 team?

Because the company — which sells $7B+ of energy drinks a year — is a pure marketing firm (outsources all production).

Its invested $2B+ into F1 but has gained multiples of that for the brand by "manufacturing history".

Here’s a breakdown🧵

[Merca-ITAM @merca_itam]

😂

[Harvard Business Review @HarvardBiz]

Digital transformation isn’t about innovation. It’s about achieving better business outcomes. https://t.co/Gzs6M0epCc