Janet Mesh

ceo + co-founder of @aimtal_co. integrated marketing strategist. #remotework advocate👩🏻‍💻🌎

[Janet Mesh @meshymind]

a huge thank you to my team, clients, family, friends, partners, and community for your support and trust in me & Aimtal since day 1 💜

cheers to the next 5!

[Janet Mesh @meshymind]

how do you sum up 5 years of building and growing a #marketing agency? 🤯

I’m still figuring it out 😅

but in all seriousness, I’ve learned and continue to learn as a marketer & founder and am so grateful for the many opportunities that we’ve been able to create & receive.

[Aimtal @aimtal_co]

August marked 5 years that Aimtal has been in business 🙌

Our CEO & Co-Founder, @meshymind, shares her top 5 #marketing lessons learned while leading Aimtal and working with our clients.

What’s the biggest marketing lesson you’ve learned in your career?

[Aimtal @aimtal_co]

Looking for insights into applying #agile #marketing to your practice? Aimtal CEO & Co-Founder @meshymind lends her expertise on the latest episode of the @sarahnoelblock’s Tiny Marketing podcast!

Listen here 🎧 https://t.co/PYC0ZKzOSA

[Janet Mesh @meshymind]

me searching for that little bird on my phone screen

[Janet Mesh @meshymind]

@davegerhardt @exit5marketing are you still in the Boston area? it’s the best time to do a weekday event but more like a meet up at one of the breweries in the city like Owl’s Nest or Dorchester Brewing Co.

[Janet Mesh @meshymind]

giving credit to the agencies too 👏

[Guillaume Huin @HuinGuillaume]

I have received so many questions about the Grimace Trend and how McDonald's handled it.

I shared on LinkedIn but here is an insider view from the social media team of what happened :
- if you think we planted the grimace shake trend, thank you. So much. But you think way too highly of us. This was a level of genius creativity and organic fun that I could never dream about or plan for - it was all from the fans, and the fans only, and the initial spark came from Austin Frazier. Our "only responsibility" in helping the trend happen was giving the "tools" to play with, reintroducing Grimace, the shake and going all in in letting the character take over our accounts. With a particular tone of voice, attitude, "way of typinggg" and taking badly cropped and blurry selfies.
- if you think we would never acknowledge the trend, well, I thought so too at first, so I won't blame you. Honestly, I think my very first text to the team and agencies was "not sure we should jump in". It took us a bit of time to process what was happening. The campaign was already wildly successful, both on a social and business standpoint, so why would we take the "risk" to jump in? But hours of watching, reading the comments, trying to learn and genuinely understand helped us see what this was about : brilliant creativity, unfiltered fun, peak absurdist gen z humor, just the way a new generation of creators and consumers play with brands. I've seen videos which levels of production and craft made me smile silently in admiration and wonder. I've seen fan arts that made us send dozen of emails and texts to friends and colleagues saying "omg did you see that"? We then discussed what was the right thing to do about the trend : saying nothing felt disconnected, encouraging it felt self-serving, so we just decided to show our fans that we see them and their creativity in a sweet, candid and genuine way, as grimace would. The same way you would respectfully and gently nod at someone, without repeating what they said to show you agree with them and stealing their thunder. I must also say thank you to our leadership, PR and legal teams for being open, seeking to understand and trust the teams. Was there a lot of questions, sentiment analysis tools, listening dashboards and emails? More than I can count. Was there doubt? Immense doubt. Did we still move forward and get full support up to our top leadership? Sure did.

A one of a kind campaign :
- Billions in reach, millions in engagements, millions of mentions
- Top trend at least 8 different days on twitter
- Top 3 hashtags on tiktok and trend on snapchat for multiple days
- and more importantly, so many internal teams, agencies and fans genuinely loving grimace and having fun

Thank you, Grimace. We miss youuu.

[Janet Mesh @meshymind]

@ashleyrcummings “which parish are you from?”

[Semrush @semrush]

Your marketing strategy needs to include the following:

•Marketing objectives
•Target audience
•Value proposition
•Marketing channels
•Brand messaging
•Performance analysis

Anything else? 🤔

[Janet Mesh @meshymind]

“because they act as “an outsider” to each client’s business, he believes agencies have a “superpower” to tell “concise and compelling” stories”

👏👏👏

[ADWEEK @Adweek]

At a Cannes event, Apple's top marketer believes advertising agencies will always exist and should challenge their clients, not agreed with. https://t.co/ayi2gJwMu0

[Janet Mesh @meshymind]

my dad & that side of my family are from Newfoundland so I’ve been to Canada 30+ times since I was a child.

but for the first time in my life, I’m visiting #Toronto next week 🤩

I’m attending #Collision2023 with a few members of the Aimtal team.

who else is attending?

[Janet Mesh @meshymind]

@rajsarkar 🔮👀💯

[Janet Mesh @meshymind]

@Dmurr68 would love to be considered for producing short form video or copywriting! or both on the same episode 🤓

this is the latest series I launched with my team and we produce a bunch for clients too

https://t.co/XkkTom7nwa

[Janet Mesh @meshymind]

@semrush doing the good work

[Semrush @semrush]

It's your lucky day; we gathered the history of Google algorithm updates in one blog post, so you can gain a better understanding of the search engine’s evolution and improve your SEO! 👏 https://t.co/gYFmTfjBtm.

[Aimtal @aimtal_co]

💡Marketing data may be valuable, but don’t let it get in the way of seeing what’s important: people.

What does your audience *truly* want? Hone in on empathetic marketing to make the connections you’re really seeking.

Hear it directly from @meshymind: https://t.co/FmAfa2mHK4

[Janet Mesh @meshymind]

@AdrienneNakohl also looks like a play to get more advertising impressions for crypto companies 🙃

this showed for me as I scrolled through the replies on your tweet

[Janet Mesh @meshymind]

I'm sharing the hot takes, data, and insights in my latest Aimtal blog post on why and where leaders need to focus their #marketing budget in 2023 👇

https://t.co/w3wYMCXQkH

[Janet Mesh @meshymind]

What did @amazon, @netflix, and @Mailchimp have in common during the 2008 recession? 🤔

They invested *more* in #marketing

[Janet Mesh @meshymind]

These companies saw marketing as an opportunity to pivot and align themselves strategically to achieve business success.

Instead of doom-scrolling, let's take inspiration from history to understand how successful businesses invested & navigated the last recessions in the US.

[Aimtal @aimtal_co]

The best marketing teams:
🗒️ Document solutions and best practices
💡 Share knowledge and how-tos
🤝 Know how to work together, especially remotely

Learn some of Aimtal’s best practices via our fearless CEO and Co-Founder @meshymind: https://t.co/BbUwyqsfXx