💡 Today’s Domaining Tip 💡
The lower the quality of the extension, the stronger the keyword must be.
Think of a domain’s value as a combination of two factors:
✅ The quality of the keyword
✅ The quality of the extension
If one is weak, the other needs to be exceptionally strong to compensate.
Examples
Average term + .COM = Decent chance to sell
https://t.co/qA6Bs78rpP
https://t.co/LukYdpL15d
https://t.co/crvm36fHUk
These aren’t ultra-premium keywords, but the .COM extension adds significant value and buyer confidence.
Great term + Average Extension = Decent chance to sell
https://t.co/VgZBYuz2pO
https://t.co/kw0vpzdeHe
https://t.co/171yLM3mgU
https://t.co/L0pR5kVkuz
The keyword is highly desirable, helping overcome the limitations of a less preferred extension.
Average term + Average Extension = Unlikely to sell
https://t.co/SMqLJ2eNQt
https://t.co/MoI027qJ6R
https://t.co/xN7JXa5sUO
https://t.co/SJIVLVEHxJ
Neither the keyword nor the extension stands out enough to create strong demand.
Rule of Thumb
The further you move away from .COM, the more selective you must become with your keywords.
A buyer might compromise on the extension or the keyword.
They rarely compromise on both.