Method Media Intelligence

Our mission: to measure all that’s measurable, to help reduce waste and improve outcomes.
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[Method Media Intelligence @method_mi]

The wait is over. Our report on CTV/OTT #adfraud is out now! It highlights what we call the “RapidFire” counterfeit technique, and a 5 person traffic operation generating $10 Million USD monthly revenue. Read it here: https://t.co/FAYBoLSKIK #adtech #MethodMIReport

[Method Media Intelligence @method_mi]

Marketers may not always understand the technical side of how verification partners work, especially in the CTV/OTT space. And that’s OK! We’re here to help you take a pragmatic approach: start by asking questions https://t.co/pbhZn2MtHQ via @ANAmarketers

[Marc Goldberg @MarcJGoldberg]

From my @adexchanger article today, like Jay-Z said, “You can’t heal what you never reveal.” I talk about translucency. What is your hip hop quotable.
https://t.co/axIN6FoXIJ

[Method Media Intelligence @method_mi]

Rather than setting out to attain transparency in #adtech, “let’s pursue a state of translucence, where at least some light is getting in,” writes our CRO @marcjgoldberg in his latest @adexchanger column. He even made a hip hop mix for your journey 🎧 https://t.co/phOLDgwQki

[Method Media Intelligence @method_mi]

Vulnerability in OTT/CTV “is not up for debate,” writes @marcjgoldberg via @ANAmarketers. What is up for debate is how you approach vulnerability. "Your verification vendors can help you navigate the journey, but they need to give you a GPS, not a compass” https://t.co/pbhZn2uSjg

[Method Media Intelligence @method_mi]

Thanks @tinalakhani_ for shouting out our RapidFire #MethodMIReport at @IABTechLab’s #CTV and Video Advertising event today! Haven’t read our CTV/OTT #adfraud report yet? Catch up here: https://t.co/FAYBoLB9Rc

[Method Media Intelligence @method_mi]

Every step along the way in the programmatic ecosystem - from the ad server, to the DSP, the exchange, to the SSP - has an opportunity to be optimized. Listen in as our team explains supply path optimization (SPO) in #MMIOfficeHours Ep 7 https://t.co/4RmsiYmbgN

[Method Media Intelligence @method_mi]

Great conversation on podcast measurement and monetization featuring our CEO + founder @ShailinDhar with @mindyourpodcast on @HTSmartcast. Episode streaming now on https://t.co/S2k5298AR9 and other podcast and audio platforms.

[Method Media Intelligence @method_mi]

THIS. We know, we get called out for illuminating the underbelly of programmatic (50% of web activity is nonhuman! Bad actors are stealing your ad money!) but it’s necessary in moving the industry forward with open eyes. We're passionate about changing adtech for the better.

[Method Media Intelligence @method_mi]

Yet another timely reminder that while building your inclusion and exclusion lists, you can’t just set it and forget it. #brandsafety

[Marty Swant @martyswant]

NewsGuard has found nearly 900 major brands whose digital advertising dollars are funding websites that perpetuate misinformation related to the insurrection, the 2020 U.S. presidential election and other topics. https://t.co/mE6OPLJtpg

[Method Media Intelligence @method_mi]

Your 2022 #NewYearsResolution: catch up with us and subscribe to our monthly newsletters: https://t.co/k50TXrab5U

[Method Media Intelligence @method_mi]

“Transparency and reporting for the sake of reporting isn't valuable,” writes our CRO @marcjgoldberg in @adexchanger. It’s time to ask your verification vendor the hard questions to get to your intended destination. Because you need a GPS, not a compass. https://t.co/QoErE3vJqG

[Method Media Intelligence @method_mi]

It's been quite a year for MMI! As 2021 draws to a close, our founder and CEO @ShailinDhar shares his thoughts and reflections in this Year in Review https://t.co/FWxu5J6HEC

[Method Media Intelligence @method_mi]

“Surface-level reporting provides a false sense of security and direction,” writes our CRO @marcjgoldberg in @adexchanger. Your measurement provider should be giving you a GPS, not a compass. Here’s how to tell the difference. https://t.co/QoErE3vJqG

[Method Media Intelligence @method_mi]

Metaverse got the headline here, but @marcjgoldberg’s call out of third-party cookie deprecation got an honorable mention. “Despite all the hype, the impact to a marketer is not as significant.” More from Marc in the article:

[Marketing Brew ☕️ @MarketingBrew]

Our leading contender for 2021’s most overhyped trend is also likely the least surprising: the metaverse. https://t.co/L06ejUI67N

[Method Media Intelligence @method_mi]

Our origin story started as consultants. People listen to trusted 3rd parties more than a 3rd-party vendor. We have not deviated from our consultative approach; it comes with from the heart. We are passionate about changing the ecosystem. - @marcjgoldberg https://t.co/VnVJ5lFRsf

[Method Media Intelligence @method_mi]

Comparing yesterday’s IAS Industry Pulse report and DoubleVerify’s OTT/CTV research makes one thing very clear: media buyers need to better understand their vulnerability to ad fraud. Our CRO @marcjgoldberg has some thoughts: https://t.co/VnVJ5lFRsf

[Method Media Intelligence @method_mi]

“Fraud follows the money" is a fun thing to say for execs but the reality is that it follows the path of least technical resistance. CTV budgets being so high, combined with fractured ad serving infrastructure in streaming environments, makes it the perfect storm. - @ShailinDhar