Dev Sharma

Clarity beats complexity.
Building @GetEmaroq - replacing spreadsheets with financial clarity for SaaS founders.

[Emaroq @GetEmaroq]

The #1 reason early startups die? Financial blindness

Everyone knows how to build and market today. But few founders understand their financial data.

If you can't track your numbers, you're flying blind Founder-friendly financial SaaS isn't optional now.
https://t.co/Ye9VyaZxAA

[Dev Sharma @MG_Dev56]

I wrote this for the ones who feel it:

https://t.co/SdfLH398cd

Read it once. Then look at your own numbers differently

[Dev Sharma @MG_Dev56]

You know that slight hesitation when someone asks about your unit economics or real contribution margin… and you can’t answer with full confidence?

It’s not a knowledge gap.
It’s a psychological blind spot almost every SaaS founder has.

I wrote this for the ones who feel it 👇

[Dev Sharma @MG_Dev56]

We shipped this a few days ago. Since then, user feedback helped us make it better. Here's what changed 👇

[Emaroq @GetEmaroq]

Churned customers shouldn’t just become a number.

We shipped Revenue Recovery.

Emaroq analyzes why customers churned and creates a win-back strategy — who to target, what to say, and how to bring them back.

Lost revenue isn’t always lost.

Any feedback?

#SaaS #BuildInPublic

[Dev Sharma @MG_Dev56]

@SahilBloom This hits hard.

We spend so much time building products, chasing growth, optimizing funnels… and then life quietly reminds you what actually matters.

The days are long, the years are short.

Grateful for the reminder to stay present while still building.

[Dev Sharma @MG_Dev56]

@i_mika_el Still more feeling than full execution.

Narrowed the focus, but not giving it 100% yet.
Still drifting back to building when distribution feels hard.

Small change so far ~ testing if it sticks.

[Dev Sharma @MG_Dev56]

Day 22/30

Today wasn't about chasing more features.

I improved the SaaS, wrote a blog, and started identifying the actual problems in the product and my distribution process.

And I found something uncomfortable:

My biggest problem isn't always the product.

It's focus.

[Dev Sharma @MG_Dev56]

@marclou Love this. First dollar after 4 failed products hits different.

Marc’s point on the paywall is solid ~ if it’s a real painkiller, people will pay without a call. But sometimes early on a short “book a call” still helps you learn why they buy (or almost don’t).

[Dev Sharma @MG_Dev56]

@yevloop Noted, will keep improving these controls.

[Dev Sharma @MG_Dev56]

Just shipped Revenue Recovery for Emaroq.

It uses your existing payment data to find churned customers and automatically send AI-personalized win-back emails.

Ask why they left, offer a reason to return, and recover revenue — without manual follow-ups.

Launching soon.

[Dev Sharma @MG_Dev56]

@yevloop Thanks for pointing this out.

Default: first email asks for feedback.
If they share a reason, no follow-up until you fix it.

Don’t want feedback? Just create a campaign (offer/discount etc).

Cap is there — email after 2 days, no reply = marked Lost. No repeated sends.

[Dev Sharma @MG_Dev56]

@arorachakit Exactly this.

Using existing payment data instead of buying a new list feels more honest and relevant.

Appreciate you saying that.

[Dev Sharma @MG_Dev56]

@Learnmore_smart Good catch.

I hadn’t thought enough about the value of actually quantifying those reasons.

I’m already collecting the feedback in the flow, so this is something I’ll look at adding properly.

Appreciate the perspective🔥.

[Dev Sharma @MG_Dev56]

The goal isn't to make these 30 days look successful.

It's to learn what actually works.

If I fail to hit the target, I still want to leave this challenge knowing exactly why I failed and what needs to change.

Less guessing.

More validation.

More focus.

Day 22/30.

[Dev Sharma @MG_Dev56]

I also realized something:

I probably won't hit my target in 30 days by casually “trying” different things.

I need a harder strategy.

Fewer platforms.

Fewer distractions.

Clear daily targets.

And actually doing them even when I don't feel like it.

[Dev Sharma @MG_Dev56]

@thesamparr Building is exciting because there's always something new to fix or create.

A steady, profitable business forces you to find satisfaction in repetition, optimization, and compounding.

That might be the harder skill.

[Dev Sharma @MG_Dev56]

The lesson from these few days:

Building is easy to fall back into when distribution feels uncomfortable.

You can always find another feature to build.

Talking to people and hearing “no” is harder.

But that's probably where the real answers are.

Day 21/30.

[Dev Sharma @MG_Dev56]

Day 21/30 — Distribution in Public

I missed a few days.

Not because something dramatic happened.

I was simply distracted and focused on things that weren't moving distribution forward.

That's the reality.

#DistributionInPublic

[Dev Sharma @MG_Dev56]

So I started talking to other founders to validate the ideas.

Some conversations gave me useful signals.

Still not enough to say:

“Yep, this is definitely what users need.”

That's the part I'm learning to respect.