Michael Amato

Growth Consulting | Digital Marketing | Entrepreneur

[Michael Amato @michaelj_amato]

@zachmstuck Totally agree, it’s rare to see profitable prospecting on Google. Still waiting for some real TOF Google examples. I’m sure they are out there.

[Michael Amato @michaelj_amato]

@elonmuskADO 56

[Michael Amato @michaelj_amato]

@UgcSam Sometimes lol, but you might as well improve the duplicate a little by adding missing image sizes, moving winning headlines into other ads etc if possible.

[Michael Amato @michaelj_amato]

@Jessie_HealyDTC I’ve started doing this with traffic objective at a low spend, turned off traffic for a couple months, overall performance went down. It might be working lol.

[Michael Amato @michaelj_amato]

@IstvanicMarin Great funnel man, nicely done. How big is your team? +11 clients is a lot.

[Michael Amato @michaelj_amato]

@UgcSam Tough month for most I think, gotta ride the wave. Don’t panic, don’t stop testing, avoid drastic changes, adjust spend according to performance.

[Michael Amato @michaelj_amato]

@nicktheriot_ Check returning customer cpa/ % returning customers.

[Michael Amato @michaelj_amato]

@UgcSam If you are still able to acquire customers at a profit after the cogs increase, I would pay them.

[Michael Amato @michaelj_amato]

@IstvanicMarin @thedanielokon Same

[Michael Amato @michaelj_amato]

@binghott Haha

[Michael Amato @michaelj_amato]

@IstvanicMarin I see this mostly right after new ads are launched. Always assumed it was bot traffic from meta scanning the destination.

[Michael Amato @michaelj_amato]

@IstvanicMarin I think hook and hold rate can often explain performance, but it’s either working from a cost per result standpoint or it’s not. I gain insights from creative metrics, but determine spend rates from performance metrics.

[Michael Amato @michaelj_amato]

@TheBillRom @IstvanicMarin I think the potential level of scale/ volume is directly related to all of the above mostly equally. People also incorrectly assume that 1-2x roas is automatic/ easy/ possible for their product at scale.

[Michael Amato @michaelj_amato]

@MehtabKarta @DanPMelnick Came here to say this.

[Michael Amato @michaelj_amato]

@theerealkdc @chircles Sometimes but not necessarily. Whitelisting/partnership ad is different than using a creator’s video as an ad through your own ad account though. Some creators’ offers can be kind of vague and most are willing to negotiate. I would clarify with the individual creator.

[Michael Amato @michaelj_amato]

@theerealkdc @chircles Paid partnership ad. The creator can give you permission to run a partnership post as an ad, which will look like it is being run from the creators account, but you are controlling the budget etc. from your ad account in ads manager.

[Michael Amato @michaelj_amato]

@UgcSam Unless you have a lot of better performers, I would check and address any comments on that ad and lower spend on it for a little while to see if it picks back up.

[Michael Amato @michaelj_amato]

@peterczepiga @graceclarke Absolutely right, and you can see it happening in audience segment breakdown.

[Michael Amato @michaelj_amato]

@binghott I’ve done tests like this over long periods with various tracking tools and while some do seem to “enter the funnel” from brand campaigns, the efficiency is just not there over any time frame for “brand ads” from what I’ve seen.

[Michael Amato @michaelj_amato]

@binghott Agree. Does anyone have an example of a brand ad ie. traffic, engagement, reach, any upper funnel objective driving performance value over any time frame (maybe years) with any tracking tool? Theoretically you should see some of those website visitors convert eventually right?