MickyMereu

One of the tallest digital marketers in the world. Dad. Freediver.

[Mark Irvine @MarkIrvine89]

Starting today, RSAs will become the default ad type when creating ads in Google Ads.
ETAs can still be created, albeit now slightly hidden within the UI. #ppcchat

https://t.co/T5Y21kVQ18

[MickyMereu @mickymereu]

@MarkIrvine89 The only explanation I give myself is: user visited your website with very high intent keyword. Then searches again with [website] and Google knows it's him and that he needs your product/service. Thus want to ensure you are always top of mind. I hope it works this way 😔😔

[MickyMereu @mickymereu]

@armondhammer It's mad. Even if you use a zeroish volume exact match, we saw it triggers dozens of "close" variants, at crazy CPCs

[MickyMereu @mickymereu]

@filipposogus @clickup Nope. Ma usiamo tante di quelle app che promettono di rimpiazzare. Promessa bella forte, considerato i giganti con cui competono. Me la spulcio!

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

5 bits of advice for agencies in 2021:

https://t.co/AxSy80xlz9

1) Focus on a single model
2) It's OK to balance right & wrong-fit clients
3) Build a marketing funnel to match your strengths
4) Worry less about losing team members
5) Optimize for great work, not hard work

[MickyMereu @mickymereu]

@filipposogus Non un buon inizio di 2021 😅😂

[MickyMereu @mickymereu]

@AndrewLolk No audience lists for what I remember

[MickyMereu @mickymereu]

🇮🇹👏🏻 @ktzstyle

[PPC Hero @ppchero]

📢 Our Top 50 Most Influential PPC Experts list is here!

You all voted for the PPC experts who have most influenced your work over the last year and we've highlighted the top 50.

Check it out: https://t.co/cJGyF8HAyo

[gianluca binelli @ktzstyle]

How to estimate the impact of Covid-19 on your online marketing campaigns https://t.co/MUuoGdFHak

[Kirk Williams @PPCKirk]

Choose kindness & respect in interaction with others in the PPC universe, even when in disagreement. It’s a *small* PPC world. You may need to be hired by them someday, or they may be the one that helps you with another issue. We’re all in this together. 💪 #ppcchat

[Kirk Williams @PPCKirk]

I'm curious how the outside world views the Google Ads Partner Certifications, would you mind responding to this poll if you are NOT a PPC specialist? (please RT for exposure, I'll share results)

How do you view Google Ads Certifications when choosing a PPC agency or freelancer:

[MickyMereu @mickymereu]

@ga_benedetti No name is pretty nerdy too 🎉🎉

[Optmyzr @Optmyzr]

Understanding #BERT’s Implications on #PaidSearch.
Read here :
https://t.co/aupOaExf0Y

[MickyMereu @mickymereu]

@scright Same here, I was unable to login for about 30mins. Too much stress for their servers

[MickyMereu @mickymereu]

@SEMFlem thanks, ranges are a good idea! but I'd like something data-driven to estimate those%. Risk is over-promising which impact client expectations and ruin relationship

[MickyMereu @mickymereu]

Hey #ppcchat! any advice on how to estimate %increase/decrease in performance when performing account audits for new clients pitch?

[MickyMereu @mickymereu]

Hey #ppcchat what the h* is this? on SMART shopping campaigns, adgroup settings, editor 1.23 @PPCKirk advice? My gut tells me to disable it

[Kirk Williams @PPCKirk]

I don’t think I'm exaggerating to say, I think this is one of the most important articles I’ve ever written.

Many already are, but I think we as an entire industry need to shift as it comes to strategy and attribution.

Check it out below! #ppcchat #semrushchat #marketing

[Mark Irvine @MarkIrvine89]

Ad targeting by heartrate, sleep quality, and exercise now in beta!

[MickyMereu @mickymereu]

@MrDannyGoodwin @sejournal How many seats left? One of the tallest ppc marketers in the world (me) would love to share ideas💡