Michael Fleming

Digital Marketing Manager @BibleProject

[Michael Fleming @SEMFlem]

@TeamYouTube https://t.co/JotZzQRccG

[Michael Fleming @SEMFlem]

@YouTubeCreators Our listing in Google Search results for our channel is wonky. It's pulling a title that isn't our channel name and a description of one of our playlists off the page. Is there anything we can do about it? Thx for help.

[Michael Fleming @SEMFlem]

@TeamYouTube Yep, so you can see the #1 result here for a very popular search for us. Our channel name doesn't have "The" in front of it or a space between "Bible" and "Project." Also, the description is from our Luke-Acts series playlist, which doesn't fit for our channel. What can we do?

[Michael Fleming @SEMFlem]

@jeremypackee @Cesar_Chris Holding. Long AMC! :)

[Michael Fleming @SEMFlem]

@brie_e_anderson @NeptuneMoon Just jumped in and looks like the property is set up, but data hasn't collected yet, so I don't believe so. I need to ping them to make it live!

[Michael Fleming @SEMFlem]

@AmaliaEFowler @NeptuneMoon @brie_e_anderson Good point. Didn't think about that.

[Michael Fleming @SEMFlem]

🔥#ppcchat

[Kirk Williams @PPCKirk]

@Realicity @NeptuneMoon @brie_e_anderson Here is Brie's GA4 playlist: https://t.co/r3l6KbKrp2 #ppcchat

[Michael Fleming @SEMFlem]

Excited to learn more about GA4. Thanks for attending Brie! #ppcchat

[Michael Fleming @SEMFlem]

A5.2. I like the metric Paid Click %. Filter for top paid terms over 50% and give to the SEO team. #ppcchat

[Michael Fleming @SEMFlem]

A5: The Paid & Organic report in Google Ads is 🔥. I use it all the time. #ppcchat

[Michael Fleming @SEMFlem]

A4: That a page isn't optimized until it's optimized for the users. #ppcchat

[Michael Fleming @SEMFlem]

@NeptuneMoon Great tip! Now just finding a way to calculate the value to include in ROI reports :). #ppcchat

[Michael Fleming @SEMFlem]

A3: Although not true, I've traditionally seen content and technical optimization main sites as SEO and conversion and landing pages as PPC. #ppcchat

[Michael Fleming @SEMFlem]

A2. 7. My first 5 years in the industry was with an SEO agency doing analytics and PPC. #ppcchat

[Michael Fleming @SEMFlem]

A1: Good timing for this chat for me. I just lobbied to bring on SEO consultants to work with me as I rebuild our paid program. I plan to interact with them a ton. #ppcchat

[Michael Fleming @SEMFlem]

Doing good. Wonder if we'll even have a spring this year @NeptuneMoon 30 today, 70 tomorrow. #ppcchat

[Michael Fleming @SEMFlem]

@Matt_Umbro @duanebrown Done. Thanks for the reminder Matt!

[Michael Fleming @SEMFlem]

@NeptuneMoon @adsliaison What are the most successful use cases you've seen in terms of industry, audiences, creative, etc.? #ppcchat

[Michael Fleming @SEMFlem]

A2: I'm rebuilding our paid channel, so more bricklaying than testing going on at this point. #ppcchat