Mihir Joshi

An engineer turned into a marketer. Start up enthusiast. NITK Surathkal alumnus.

[Mihir Joshi @mihirjoshi89]

@razib_ul47671 Map

[Mihir Joshi @mihirjoshi89]

@spect3ral Muse

[Mihir Joshi @mihirjoshi89]

@Manu_Sisti @NavalismHQ Book

[Mihir Joshi @mihirjoshi89]

@mikefutia REELS

[Mihir Joshi @mihirjoshi89]

@oliverwhudson Meta

[Olly Hudson @oliverwhudson]

This resource is going to help you stop wasting budget, escape creative fatigue, and finally scale with confidence in 2026.

Meta just quietly rewrote the rules of ad performance.

Audience targeting doesn’t move the needle like it used to. Creative tweaks don’t scale. And your best-performing ads are now hitting fatigue faster than ever.

That’s because Meta no longer asks:
Which audience should see this ad?”
It asks: “Which ad should this person see?”

And we've built you a guide to show you exactly how to adapt.

The same system we used to scale 8 and 9-figure DTC brands going in 2025.

Inside, you’ll get:
- The real reason creative fatigue is happening faster than ever
- How Meta’s Entity ID system works (and why tiny tweaks don’t cut it)
- The 8 ad formats we rotate weekly to keep performance high
- A complete 4-week roadmap for testing, iterating, and scaling creative
- Why brands that look the same are now being penalised, even if the message changes

If you’re heading into 2026 with the same strategy you used in 2024, you’re going to get left behind.

Want it?
Retweet this post
Drop “Meta” in the comments and I'll DM you it

[Marco - eCom & Performance Creatives @marcobatt]

Meta's new Andromeda algorithm just killed the old playbook.

And most media buyers are still running 2023 strategies.

I spent the last 3 months testing Meta's new system with brands spending $50k-$500k/month.

Here's what changed:

Meta now punishes accounts that rely on single winning ads.

The algorithm actively rewards creative diversity and specific account structures that 90% of advertisers don't understand.

I documented the complete Andromeda playbook that covers:

→ The 15-20 creative diversity rule (and how to produce it without burning out)
→ The 3-second similarity detection hack Meta revealed in their workshop
→ CPM reduction tactics that cut costs by 40-54%
→ Intraday scaling framework that 12x'd revenue during peak hours
→ Account structure consolidation (why your 10+ campaigns are killing performance)
→ Bid cap conditioning strategy with exact numbers
→ Black Friday acceleration protocol (hour-by-hour playbook)

If you're running Meta ads and want to scale profitably in 2025, this is everything you need.

-Like this post and comment "ANDROMEDA"
-Follow me

I'll DM you the full playbook for FREE.

P.S. - Repost this for priority access

[Mihir Joshi @mihirjoshi89]

@marcobatt ANDROMEDA

[Mihir Joshi @mihirjoshi89]

Ever been in a noisy room, but someone says your name — and you instantly turn?

That’s a great ad callout.
Not loud. Personal.

Avg: Burn fat fast
Callout: Men over 35. Want to lose 5kg in 30 days?

Try it. Specific wins. Every time.
#copywriting #ads #DTC

[Mihir Joshi @mihirjoshi89]

Want a conversion boost? Try ‘you.’

I used ‘you’ in my landing page headline, and conversions rose 20%.

Think of it like this: swap ‘Our tool saves time’ for ‘Save 2 hours on your daily reports.’ Why? It talks straight to them—their problem, their win.

What’s your spin?

[Mihir Joshi @mihirjoshi89]

Opposition’s celebrating Modi’s less popular win while ignoring their own flop. Looks like BJP might stage a stronger comeback in 2029.

#LokSabhaEelections2024 #bjp

[Sachin Gavade @sachin_5912]

Is anyone facing @zerodha login issues? #zerodha

[Mihir Joshi @mihirjoshi89]

@PMO_NaMo @PMOIndia @IncomeTaxIndia my ITR amount has been pending since a year. I have raised grievance multiple times, but I have still not received the amount. Please look into this matter.

PAN - AUFPJ4439H

[LikeMinds @LikeMindsIO]

#Communities are all about love. And love comes in many forms. Love is inclusive and binds people together. As a community platform, we too are celebrating the #pridemonth. Here are some ways by which you too can incorporate inclusion in your community. Check this out

#pride🌈

[LikeMinds @LikeMindsIO]

If you have a skill that can be taught to others, here's your chance to start a live teaching business and create your own community. Join #LikeMinds and become a community entrepreneur!

[Nipun Goyal @thenipungoyal]

Looking for a digital marketer with 1-2 years of hands on experience with facebook/google ads. Location Gurgaon. You will be helping a lot of #communityentrepreneurs build sustainable communities.

Pls RT or tag someone relevant for good karma 🙏

[LikeMinds @LikeMindsIO]

The week of love is here. And we want to open our hearts out to the ones who put in all the efforts to make every day more lovable for many - to the Community Managers.

Show some love by RT this, or tagging the community managers who deserve this appreciation

#cmgr #community

[LikeMinds @LikeMindsIO]

#TIL In it's early days, Whatsapp used Tyler Dryden's dialogue from Fight Club to stress the logic behind why it didnt sell advertisements. Post the FB takeover, that changed. But one can't disagree with Acton & Koum. Advertisements do ruin user experiences for #communities #CMGR

[LikeMinds @LikeMindsIO]

The expectations that community members have from the community manager is akin to Indian dad's expectations from their kids 😂😂 #communities

How do you handle such expectations as a #cmgr? Share your thoughts with us 😁 #INDvsAUSTest #washingtonsundar

[Nipun Goyal @thenipungoyal]

My sincere gratitude & best wishes to all such communities and community managers for a promising #2021.