Mike Rocha

Global authority on brand economics and valuation. Helping businesses grow by maximising the value creation potential of their brands

[Mike Rocha @mikerocha73]

Earlier this month, @BrandFinance held its annual forum at London Stock Exchange. Topics ranged from financing for brands (e.g. @FeverTreeMixers, British Design Fund), to making the case for brand investment (@LSEGplc) and brand building in B2B (@TCS). DM me for more info.

[Mike Rocha @mikerocha73]

Great to see the impact of effective brand measurement and value-based brand management techniques increasingly applied in the world of #placebranding @BrandFinance

[Brand Finance @BrandFinance]

Many thanks to @dwdowns, @theNZstory, @enverduminy, @CapeTownTourism, and Carla Urbano, @Promperu for joining our #placebranding team's @jagodzinski_k & @ArturBryzghalov at #CNPGlobal2023 to share how they leverage #placebrand measurement to inform strategy and improve results.

[Mike Rocha @mikerocha73]

The next iteration of the Global Soft Power Index is being released at the @BrandFinance Global Soft Power Summit 2024. Register to learn more. https://t.co/scLNWYcSNm
#SoftPower

[Brand Finance @BrandFinance]

-Join us at the Global Soft Power Summit on 28-29 February 2024 to discuss the role of #SoftPower in international relations and business.

-We are delighted to announce Sir John Major, Former Prime Minister of the UK, as our keynote speaker.

https://t.co/v8qMG3do4m

#SoftPower

[Mike Rocha @mikerocha73]

@elonmusk Because it’s really important. For the world. Of which the USA is a part.

[Mike Rocha @mikerocha73]

Delighted to have overseen my 11th Best Global Brands from @Interbrand. Another year, another content packed report and insights on maximising the financial potential of your brand. #bgb

[Interbrand @Interbrand]

It’s that time of the year again... Best Global Brands 2022 launches November 3rd.

Pre-register for this year's report to be the first to know which brands have been named the top 100.

Sign up here ➡️ https://t.co/db3i2eNTpF

#BGB2022 #BrandValue #BrandRelevance

[Interbrand @Interbrand]

TOMORROW: Best Global Brands 2021

💡Who will be named to the Top 100?
💡Which brands will enter the list for the first time?
💡Which are climbing the ranks?

Register now to hear from the world’s most successful CMOs, CEOs and brand leaders
➡️ https://t.co/XbQGsecXzW

#BGB2021

[Mike Rocha @mikerocha73]

@Interbrand It's @Interbrand's equivalent of Christmas Eve. The big day when we launch Best Global Brands 2021 is nearly here. Not too late to register for our live events to hear from an amazing array of C-Suite speakers
#BGB2021 #brands #BrandValue #BrandRelevance #BrandLeadership

[Mike Rocha @mikerocha73]

Great content available from @Interbrand #BGB2021, make sure you register for one of our regional events!

[Interbrand @Interbrand]

COMING SOON ⏰ Best Global Brands 2021

Only a week to go! Register today to attend the launch of #BGB2021 on Wednesday, October 20.

Find out who will be named this year's most valuable brands, new entrants, Top Growing Brands and more!

REGISTER here: https://t.co/8j76ZfmA0Y

[Mike Rocha @mikerocha73]

@KRK_Music_ hi there, I just bought a s10.4 sub in the uk but am told the grill is not supplied in this market. Do I have any way of ordering a grill to help protect my purchase? Thanks

[Mike Rocha @mikerocha73]

What if the dust never settles? @interbrand #BGB2020 European event. Link to register below! https://t.co/cp1YgJxZhC

[Mike Rocha @mikerocha73]

Saving the best until last. @Interbrand European #BGB2020 event. Link to register below! https://t.co/CR3ltZ8v6r

[Mike Rocha @mikerocha73]

https://t.co/CASo8xbWX5

[Mike Rocha @mikerocha73]

https://t.co/4Zaxyzuwg8

[Mike Rocha @mikerocha73]

It takes brave leadership & powerful engagement to find relevance. Great brands lift us from indifference & make our choices meaningful. @Interbrand's #BrandStrength framework has three pillars #brandleaders must manage - Leadership, Engagement, Relevance https://t.co/Y1DnAh6nCv

[Mike Rocha @mikerocha73]

In this turbulent year, we have seen 57% of brands declining in value vs 29% in 2019. How are the winners succeeding? Download @Interbrand's #BGB2020 report to find our more: https://t.co/Dmg5dPdU3Q

[Mike Rocha @mikerocha73]

In a year of turbulence so seismic in scale and rapid in impact that the world is still
computing the effects, the aggregate value of the Top 100 Best Global Brands by @Interbrand has grown by 9%. Their total brand value exceeds $2 trillion. Read how here https://t.co/Dmg5dPdU3Q

[Mike Rocha @mikerocha73]

“Consumers are beginning to see their consumption choices as votes of confidence” Interbrand @CharlesTrevail #BGB2020 https://t.co/06JkYXE5eJ

[Mike Rocha @mikerocha73]

Looking forward to part 2 of Interbrand's 3 part #BGB2020 event series: The Asian Perspective, tomorrow. Still not too late to register! https://t.co/Owki09o0xJ

[Interbrand @Interbrand]

Which brands grew the most in Best Global Brands 2020?

➡️ To learn more, download this year's report here: https://t.co/tcFFU1C4ya

#BGB2020

[Interbrand @Interbrand]

We have big news to announce!