Award-winning marketing, branding, PR & digital communications services help global clients thrive in competitive markets. Tech, nonprofit, B2B, B2C, healthcare
Our founder @missusP was featured in this Top 30 PR & marketing leaders list for the 2nd year. 👏🏼 She works closely w/ clients on marketing & PR, branding, fractional CMO support, remote operations, culture, & leadership training. Thank you @prnewsio https://t.co/U2PisGZ0Qw
If you enjoy volunteering and giving back, run a nonprofit, or head up an organization's CSR initiatives, you'll definitely want to tune in this Friday to learn more about client Benefact4. The app is free to download before May 1.
https://t.co/AZaV2oaCua
Why No One Feels Like They Can Focus Anymore - our attention spans continue to get shorter and shorter. Important for marketers to know - everyone's mind is FULL! Check out the reasons why. https://t.co/XfXRXbS206
Congratulations to our founder @missusP who was recently elected to the Board at our local Chamber of Commerce @MarshfldChamber. She’ll continue to help the small business members and the Chamber as they make the South Shore of Boston a great place to live, work, play, and shop!
After 20+ years in the marketing and PR business, reporters still mention “lack of research” as their number 1 complaint about PR execs. Not sure if those pitches are coming from trained PR professionals or everyday founders failing to invest in the right media partners.
Not just for Ryan Reynolds anymore: US investors—a mix of PE, high net worth individuals, and corporations—have been involved in six out of the 10 largest European soccer deals on record. https://t.co/h5ZyxPAYj6
Not sure why everyone thinks securing earned media coverage is so hard.... for just $1,500, one can be featured in a cover story, "The 10 Empowering Business Women Leaders of 2023." 😒🙄
#PRScams
AI in B2B Marketing: it's crucial for B2B marketers to understand the potential benefits and challenges of integrating AI into their marketing effort & to partner with vendors aware of the nuances of AI. https://t.co/ohzzYV6AhM
Do you agree? We do! If you’re struggling with how to develop a hybrid workplace & appropriate policies & processes, or how to incentivize, connect, & mange a remote and hybrid workforce, reach out. @forrester named us a “Golden Image Standard” for remote management success👋🏻✋🏻
Being in the office is a double-edged sword.
Data: when our colleagues sit nearby, we get more feedback. That boosts learning and retention among junior people—but reduces productivity for senior people.
We need time together and time apart. Hybrid is the best of both worlds.
Want to build and maintain a positive reputation for your brand? Focus on transparency, responsiveness, and building relationships with your stakeholders. Consistency and honesty are key to effective PR. #PRbestpractices#publicrelations#brandreputation"
Want to build and maintain a positive reputation for your brand? Focus on transparency, responsiveness, and building relationships with your stakeholders. There's no automation to that last piece if you want sincere engagement.
Women are closing the gap in the traditionally male-dominated industry of marketing. In 2022, 47.8% of marketers were women and 52.5% were men. A Brief History of Women in Marketing for #WomensHistoryMonth https://t.co/jMTCG8OCQu
In a time of so much false influence, it’s vital to be authentic. Believe in the power of your brand and let it shine through in every interaction. Your authenticity will attract loyal customers who share your values and vision.
“Anti influencer” movement is trending in marketing, as consumers want more authentic connections, according to @samsonite at the Power of Brand @BrandInnovators event. Not trendy but on trend. And yet, still working with influencers to “anti influence.” Interesting take.
"Today, more than ever, leaders must be responsible and ethical. They must ensure that inclusivity, diversity, and sustainability are a part of the business culture." Our Founder @missusP is interviewed about modern leadership. Thanks, @Medium
https://t.co/y1MwyEJS4p