sonia

obsessive global traveller, market research ninja, brand builder, trends watcher, vegan yoga lover

[thebearchitects @thebearchitects]

We are proud to be one of the finalists for the Research Effectiveness Award chosen by @ResearchOz!

The award in the Public Policy/ Social Impact category is given to case studies which show a strong connection between the research and the outcomes.

#mrx #behaviouralinsights

[thebearchitects @thebearchitects]

Is chronological age still a useful shortcut in #marketresearch?

In our new article, we propose alternative indicators of age that we can use to research older audiences and reframe age in recruitment processes.

Read here: https://t.co/JETqQzQWvZ

#behavioralscience

[thebearchitects @thebearchitects]

How is #behaviouralscience being leveraged in #policydesign to address important social challenges?

We are sharing our six key takeaways from the latest @BeSciPol conference including #behavioralinsights and innovative case studies.

Read our blog: https://t.co/LH20YyPhFG

[thebearchitects @thebearchitects]

Are our neighbours the biggest #influencers?

In our new article in Impact magazine, we analyse new evidence on the influence of #peereffects on pro-environmental behaviours to see who the real drivers of #behaviourchange are.

Read here: https://t.co/FZkFqSwk0g

[Research-live.com @researchlive]

From the latest issue of @ImpactMRS, Crawford Hollingworth, founder of the @thebearchitects, explores why we remain blind to facts in an evidence-driven world:

https://t.co/TdOvMlJ8gH #mrx

[sonia @misak]

Brrlliant https://t.co/WsTxAn9DwY

[sonia @misak]

This will be super interesting

[The Lancet @TheLancet]

How is #ClimateChange impacting health today? What are the implications for #COVID19 recovery?

In 6⃣ days, the @LancetCountdown's 2021 report goes live. Hear insights from world-leading experts ahead of #COP26 👉 https://t.co/gjw87XsmSg

#LancetClimate21 #HealthyClimate

[thebearchitects @thebearchitects]

How can #BehaviouralScience help pharmacists have a greater impact in community self-care?

Our founder @CrawfordBE will be speaking at the Pharmacy Show on how pharmacists can heighten the salience and trust that COVID created to drive change around self-care in the community.

[Liz Barker @liz_hb]

We're all familiar with descr social norms, yet that's only effective when the majority are already doing the behaviour. So how do you change behaviour when none have adopted a new behaviour?
Where to start & how do you ensure majority eventually adopt?
https://t.co/hdmNKTarQh

[sonia @misak]

Gathering Us are a fantastic org that have hosted 400 events/ 60,000 guests in the past year - they're expanding beyond virtual funerals & memorials to hybrid events and other occasions: corporate, nonprofit, arts, religious services, weddings etc. ping me for a discount

[GatheringUs by Keeper Memorials @GatheringUsAll]

Our co-founder @nohasarit talking with @Reuters about how much #COVID19 changed funerals and what grieving and celebrating lives looks like going forward. Will share more of this important convo when it's available.

[Koenfucius 🔍 @koenfucius]

Was that abysmal, or just terrible? An interesting view on how we map a scale of 0-10 onto real words (and how the same word does not quite have the same meaning in the US and the UK): https://t.co/U9mV19TuYn

[MRS @TweetMRS]

What a line-up at this morning's #BehaviouralScience Summit's panel session! @thebearchitects Crawford Hollingworth chairs discussion on client journeys with @Sport_England @Barclays and @Sensodyne_US #MRSLive #mrx

[sonia @misak]

Cool - L’ORÉAL CANCELS DIVIDEND INCREASE AND LAUNCHES €150M SOCIAL AND ENVIRONMENTAL FUND TO SUPPORT CORONAVIRUS RESPONSE https://t.co/Y8YtmIcw2E #Sustainability #Marketing #beauty

[sonia @misak]

Why Chief Behavioral Officer is the New Must Have Role https://t.co/hTYwSl16dU #business #marketing #BehavioralScience

[sonia @misak]

Here's an article by our Founder Crawford Hollingworth we published a couple of months ago on unlocking the power of #behaviouralscience to ignite activism and purpose - could not be more relevant for people + brands right now

https://t.co/QjLVC8IRFP

[sonia @misak]

Genius - bringing back such an iconic tradition that's so apt for now (and a win win for the diner) https://t.co/Zn4Rq49oQ6 #marketing

[sonia @misak]

I was thinking about how amplified every decision feels & thought of this article we published a few months ago https://t.co/xqRfUu1mXd
The Behavioural Architects explore how insights from #behaviouralscience & #neuroscience might bring out the bravery a little more in all of us

[sonia @misak]

@annemarie_ams I think this is really interesting and agree with the premise that digitization of #retail isn’t set to slow down or wind back anytime soon - but how are kiosks going to be kept clean in our current reality?

[sonia @misak]

Using behavioral Science to help us make sense of the huge spectrum of responses to Covid 19 #interestingread #behaviouralscience https://t.co/DxAYICD9tA

[sonia @misak]

I quite like this article which asks “what are your ‘joy triggers’ under lockdown?” (mine definitely include alpaca instagrams) https://t.co/iZ7M7TzQHQ